Salesforce Marketing Cloud

Braze Continues Business Momentum with $500M CARR, New Global Leaders, and Marquee New Customers

Retrieved on: 
Wednesday, February 21, 2024

“There’s never been a better time to be a better marketer,” said Bill Magnuson, cofounder and CEO of Braze.

Key Points: 
  • “There’s never been a better time to be a better marketer,” said Bill Magnuson, cofounder and CEO of Braze.
  • Brands who prioritize excellence in customer engagement are also building a foundational asset for their businesses–first-party relationships with their customers.
  • More brands around the world are recognizing this need, and as a result Braze has seen steady growth of its diverse customer base globally.
  • As Braze continues to increase its global footprint, the company is strengthening its leadership across departments with promotions and new hires that support growth, innovation, and operational excellence.

Former Salesforce Leader, Fernando Bertolla Joins Netcore Cloud to Drive LATAM Market Expansion

Retrieved on: 
Friday, March 1, 2024

Abithab Bhaskar, CEO of International Business at Netcore Cloud, remarked, "We are exceptionally pleased to have Fernando Bertolla as a strategic leader to spearhead our expansion efforts.

Key Points: 
  • Abithab Bhaskar, CEO of International Business at Netcore Cloud, remarked, "We are exceptionally pleased to have Fernando Bertolla as a strategic leader to spearhead our expansion efforts.
  • His deep market insights and proven expertise in MarTech are exactly what Netcore Cloud needs to navigate the complexities of this diverse region."
  • Fernando Bertolla brings over eight years of rich experience in the marketing technology space, with notable tenures at ExactTarget and Salesforce Marketing Cloud.
  • Expanding on this, Kalpit Jain, Group CEO of Netcore Cloud, highlighted, "As Netcore Cloud embarks on a crucial phase of global expansion, our focus on Latin America is more strategic than ever.

Movable Ink Announces New Salesforce Integrations to Power Generative and Predictive Content Personalization

Retrieved on: 
Tuesday, February 13, 2024

NEW YORK, Feb. 13, 2024 /PRNewswire/ -- Movable Ink, the leading AI-powered content personalization platform, today announced its new integrations with Salesforce Marketing, Data, and Commerce Clouds. Built exclusively for these Salesforce Clouds, the integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work.

Key Points: 
  • Movable Ink customers can now benefit from integrations across Salesforce Marketing, Commerce, and Data Clouds—Making it Easier Than Ever for Brands to Generate Real-Time Personalization at Scale
    NEW YORK, Feb. 13, 2024 /PRNewswire/ -- Movable Ink, the leading AI-powered content personalization platform, today announced its new integrations with Salesforce Marketing, Data, and Commerce Clouds.
  • Built exclusively for these Salesforce Clouds, the integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work.
  • Movable Ink Studio allows marketers to effortlessly activate any Salesforce Marketing Cloud, Data Cloud, or Commerce Cloud data to generate dynamic, real-time content.
  • With Movable Ink Da Vinci, the Salesforce Marketing Cloud integration enables marketers to create and distribute highly tailored emails for each customer by leveraging Movable Ink's advanced AI models.

Hero Digital Helps Calix Create and Launch New Website on Adobe Experience Manager

Retrieved on: 
Tuesday, February 13, 2024

CHICAGO, Feb. 13, 2024 /PRNewswire/ -- Hero Digital, an award-winning customer experience transformation company, managed the development and launch of Calix's new online experience: Calix.com. Designed and built by the Hero Digital team on Adobe Experience Manager, the new experience helps Calix modernize the world, one community at a time. 

Key Points: 
  • Designed and built by the Hero Digital team on Adobe Experience Manager, the new experience helps Calix modernize the world, one community at a time.
  • "We're very proud to partner with Calix to relaunch Calix.com on AEM," said Jay Dettling, CEO of Hero Digital.
  • Partnering closely with Calix, Hero Digital redesigned its corporate website to represent a new digital expression for the brand.
  • Using Adobe Experience Manager (AEM), Hero Digital's team redesigned the entire Calix website.

Echo AI Unveils Groundbreaking Expansion in Conversation Intelligence

Retrieved on: 
Wednesday, January 31, 2024

SAN FRANCISCO, Jan. 31, 2024 /PRNewswire/ -- Today, Echo AI (formerly Pathlight) announced a transformative expansion of its platform and a strategic rebrand, marking a new era in conversation intelligence. This release represents the company's expansion beyond contact centers and into the entire organization—enabling leaders to act on real-time intelligence from every customer conversation.

Key Points: 
  • SAN FRANCISCO, Jan. 31, 2024 /PRNewswire/ -- Today, Echo AI (formerly Pathlight) announced a transformative expansion of its platform and a strategic rebrand, marking a new era in conversation intelligence.
  • Earlier this year, Echo AI unveiled its groundbreaking Conversational Intelligence (CI) solution, the first of its kind to be built from the ground up on Generative AI.
  • Echo AI's latest feature, Conversation Actions, redefines the potential of conversation intelligence.
  • With these new features, Echo AI is elevating conversation intelligence to empower the entire organization to learn from and act on customer insights.

Typeface Announces GA of its New Multimodal AI Content Hub, Expands into Video with TensorTour Acquisition

Retrieved on: 
Thursday, January 25, 2024

Typeface , the generative AI platform for enterprise content creation, announced the general availability of its new Multimodal Content Hub, featuring significant advancements that make AI content workflows more accessible to all.

Key Points: 
  • Typeface , the generative AI platform for enterprise content creation, announced the general availability of its new Multimodal Content Hub, featuring significant advancements that make AI content workflows more accessible to all.
  • The company also announced the acquisition of TensorTour, integrating their advanced AI algorithms, domain-specific models, and deep expertise in multimedia AI content, such as video, audio, and more.
  • Advancing the next frontier of multimodal, domain-specific AI
    Typeface announced the acquisition of TensorTour to accelerate its multimodal AI roadmap and invest in video and domain-specific AI workflows.
  • Typeface is excited to bring its customers the latest advancements in multimodal AI, specialized enterprise workflows, and rich partner integrations.

Mary Kay Huse Joins the Bluecore Board of Directors

Retrieved on: 
Thursday, January 11, 2024

NEW YORK, Jan. 11, 2024 (GLOBE NEWSWIRE) -- Bluecore, a retail shopper identification and customer movement technology, has announced that Mary Kay (MK) Huse is joining the Board of Directors.

Key Points: 
  • NEW YORK, Jan. 11, 2024 (GLOBE NEWSWIRE) -- Bluecore, a retail shopper identification and customer movement technology, has announced that Mary Kay (MK) Huse is joining the Board of Directors.
  • Huse is a powerhouse SaaS operator, with deep experience driving growth and expansion at the world’s leading enterprise marketing technology companies.
  • I’m thrilled to join their board and lend my expertise as they execute the next phase of their growth strategy,” said MK Huse.
  • Their approach was proven in their incredible results which was a major driver in Huse’s decision to join the Board of Directors.

Food Marketing Agency Ingredient Expands One-to-One Marketing Services with Two New Hires

Retrieved on: 
Thursday, December 7, 2023

MINNEAPOLIS, Dec. 7, 2023 /PRNewswire-PRWeb/ -- Today, Ingredient, a food marketing agency inspiring connections between brands and consumers, announced two new hires with certifications in Salesforce Marketing Cloud: James Sullivan, Senior Director of Campaign Management, and Joel Gulledge, Quality Assurance Manager. Ingredient works with clients large and small, including B2C campaigns for hometown favorites including Southern California-based Gelson's Markets to global brands like General Mills.

Key Points: 
  • MINNEAPOLIS, Dec. 7, 2023 /PRNewswire-PRWeb/ -- Today, Ingredient , a food marketing agency inspiring connections between brands and consumers, announced two new hires with certifications in Salesforce Marketing Cloud: James Sullivan , Senior Director of Campaign Management, and Joel Gulledge , Quality Assurance Manager.
  • "For the last 20 years, as long as email has prevailed, our team has been dedicated to developing a powerful set of one-to-one marketing and design skills," said Michele Souder, Vice President Agency Services at Ingredient.
  • "For the last 20 years, as long as email has prevailed, our team has been dedicated to developing a powerful set of one-to-one marketing and design skills," said Michele Souder, Vice President Agency Services at Ingredient.
  • Gulledge will help the agency standardize existing QA processes for major household name brands across digital deliverables, primarily email marketing testing.

Ami DeWille Appointed as New Integrated Marketing VP at One10 LLC

Retrieved on: 
Wednesday, November 8, 2023

One10 LLC, a trailblazing leader in performance improvement, is excited to announce the appointment of Ami DeWille as the new Vice President of Integrated Marketing.

Key Points: 
  • One10 LLC, a trailblazing leader in performance improvement, is excited to announce the appointment of Ami DeWille as the new Vice President of Integrated Marketing.
  • View the full release here: https://www.businesswire.com/news/home/20231108829291/en/
    Ami DeWille, One10 Vice President of Integrated Marketing (Photo: Business Wire)
    “With a wealth of experience under her belt, Ami DeWille has emerged as a distinguished marketing executive with a proven ability to orchestrate successful integrated marketing initiatives and we are excited for her leadership to shape our future growth,” said Bob Miller, CEO of One10 LLC.
  • “In addition to her technological prowess, Ami DeWille has an inherent understanding of the symbiotic relationship between marketing and sales,” said Richelle Suver, CRO of One10 LLC.
  • Ami DeWille's appointment as the new Vice President of Integrated Marketing at One10 LLC is poised to usher in a new era of innovative marketing strategies, groundbreaking campaigns, and unparalleled results.

Vimeo Marketing launches to give marketers an integrated toolset for enabling audience engagement and supporting business growth

Retrieved on: 
Thursday, November 2, 2023

With Vimeo Marketing, marketers at organizations of all sizes now have access to a complete set of video marketing tools that can help them drive performance on nearly every channel.

Key Points: 
  • With Vimeo Marketing, marketers at organizations of all sizes now have access to a complete set of video marketing tools that can help them drive performance on nearly every channel.
  • “Video marketing has often been seen as a brand awareness play that was reserved for big brands with big budgets.
  • It provides a unified set of capabilities that can help marketers everywhere optimize engagement, increase conversions, and build brand loyalty.
  • Vimeo Marketing is available today on Vimeo’s enterprise and select online plans , with new capabilities becoming available by the end of the year.