Tealium

TUI accelerates global CX strategy with Tealium

Retrieved on: 
Wednesday, March 6, 2024
SAN, Senior, CAPI, Conversion, Intelligence, Magic, TUI, Tourism, Common, CDP, Tealium, CX, Travel, Online shopping

The expanded relationship includes Tealium as the key CDP partner for TUI’s digital and e-commerce business segments.

Key Points: 
  • The expanded relationship includes Tealium as the key CDP partner for TUI’s digital and e-commerce business segments.
  • A customer since 2012, TUI first engaged Tealium to enhance its digital transformation journey with strategic data collection and management solutions, help scale its data-driven business solutions, and overall obtain a deeper intelligence about its customers.
  • Since then, TUI has expanded its relationship with Tealium by leveraging its predictive analytics , and Conversions API (CAPI) solutions, which have demonstrated immense value globally.
  • “This recent expansion with TUI is a resounding endorsement of our capabilities and the trust our clients place in us,” said Rob Coyne, Senior Vice President and Managing Director, EMEA, at Tealium.

TUI accelerates global CX strategy with Tealium

Retrieved on: 
Wednesday, March 6, 2024
Senior, CAPI, Conversion, Intelligence, Magic, TUI, Tourism, Common, CDP, Tealium, CX, Travel, Online shopping

The expanded relationship includes Tealium as the key CDP partner for TUI’s digital and e-commerce business segments.

Key Points: 
  • The expanded relationship includes Tealium as the key CDP partner for TUI’s digital and e-commerce business segments.
  • A customer since 2012, TUI first engaged Tealium to enhance its digital transformation journey with strategic data collection and management solutions, help scale its data-driven business solutions, and overall obtain a deeper intelligence about its customers.
  • Since then, TUI has expanded its relationship with Tealium by leveraging its predictive analytics , and Conversions API (CAPI) solutions, which have demonstrated immense value globally.
  • “This recent expansion with TUI is a resounding endorsement of our capabilities and the trust our clients place in us,” said Rob Coyne, Senior Vice President and Managing Director, EMEA, at Tealium.

Tealium drives enhanced business reporting for enterprises through its Insights solution

Retrieved on: 
Wednesday, December 6, 2023
AWS, Omnicom Group, Digital, Failure, Intelligence, CDP, Insight, Tealium, SAN, Credera Rubbiano

With Insights , marketers can increase visibility into first-party data strategies, empowering marketers with deeper, customizable reporting and measurement tools within the Tealium Customer Data Hub.

Key Points: 
  • With Insights , marketers can increase visibility into first-party data strategies, empowering marketers with deeper, customizable reporting and measurement tools within the Tealium Customer Data Hub.
  • Insights provides faster campaign insights, ensures reliable data flow, and offers stronger visibility into the value of data-driven marketing initiatives.
  • “Tealium’s new Insights tool provides the type of plug-n-play data access that leads to quicker customer insights discovery.
  • This is extremely valuable when considering large-scale data activation.”
    Insights’ business intelligence capabilities powers reporting and dashboarding for the Tealium Customer Data Hub.

Tealium achieves the AWS Advertising and Marketing Technology Competency

Retrieved on: 
Thursday, November 30, 2023
Marketing, Hospitality, Running, Tealium, AWS, API, Amazon, Financial services, SAN, Intelligence, Newsroom, JFM, Amazon Web Services, Privacy, Machine learning, Advertising, Data management, Data, Travel, CDP, APN, Sales

SAN DIEGO, Nov. 29, 2023 (GLOBE NEWSWIRE) -- Tealium announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Competency , which marks its fifth competency with AWS.

Key Points: 
  • SAN DIEGO, Nov. 29, 2023 (GLOBE NEWSWIRE) -- Tealium announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Competency , which marks its fifth competency with AWS.
  • AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.
  • Achieving the AWS Advertising and Marketing Technology Competency differentiates Tealium in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
  • To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

mParticle Expands DACH Market Presence with Key Senior Hires

Retrieved on: 
Thursday, December 14, 2023
Language, Growth, Monetate, CDP, C&A, SVP, DACH, Tealium

These experts bring a wealth of experience garnered from their successes in expanding DACH presence at Tealium, Jive, Monetate and Pros.

Key Points: 
  • These experts bring a wealth of experience garnered from their successes in expanding DACH presence at Tealium, Jive, Monetate and Pros.
  • "I'm thrilled to be joining mParticle and eager to collaborate with the team to shape the future of customer data in the DACH region.
  • With an acute understanding of the DACH market's nuances and a profound fluency in the German language, the new hires bring invaluable expertise to foster strategic partnerships.
  • Their presence will empower mParticle to seamlessly engage with partners and customers, facilitating end-to-end evaluations and interactions in their own language.

Movable Ink Expands Universal Data Activation Partner Roster

Retrieved on: 
Tuesday, November 14, 2023
Catalog, ROI, Investment, Ink, ESP, Integration, Element, Ecosystem, Amplitude, Martech, Airship, AI, CDP, News, Printing, Tealium

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Movable Ink, the AI-powered content personalization platform, today announced the expansion of its Universal Data Activation partner integrations. Marketers now can access and activate any data point from any source to generate hyper-personalized experiences across email and mobile channels from an expanded list of leading martech vendors, including Airship, Amplitude, Branch, Criteo, Klaviyo, mParticle, Punchh, and Tealium. The news follows productized integrations with Adobe Experience Platform, Braze, and Twilio Segment.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Movable Ink, the AI-powered content personalization platform, today announced the expansion of its Universal Data Activation partner integrations.
  • With Movable Ink's Universal Data Activation, brands can:
    Access any data from any source: Stream any data element (customer, behavioral, product or catalog, transactional, business, etc.)
  • Activate data without IT: Movable Ink automatically maps and transforms each data point removing the need to modify current data setups or schemas to personalize content.
  • The new partner integrations make it quicker and simpler to transfer data from other systems into Movable Ink Studio for personalized content creation.

Thought Industries Names Lauren Forrester to Vice President Global Demand Generation

Retrieved on: 
Monday, September 25, 2023
Learning, Thought Industry, Software as a service, Marketing, Yoy, Renewable energy, Tealium

BOSTON, Sept. 25, 2023 /PRNewswire/ -- Thought Industries, the leading external enterprise learning platform for customer, partner and professional training, today announced it has named Lauren Forrester as Vice President Global Demand Generation.  In this role, Lauren brings a wealth of experience to help drive global demand for enterprise learning solutions in customer, partner, and professional training programs.

Key Points: 
  • BOSTON, Sept. 25, 2023 /PRNewswire/ -- Thought Industries, the leading external enterprise learning platform for customer, partner and professional training, today announced it has named Lauren Forrester as Vice President Global Demand Generation.
  • In this role, Lauren brings a wealth of experience to help drive global demand for enterprise learning solutions in customer, partner, and professional training programs.
  • "I'm thrilled to have Lauren join the team and lead our demand generation efforts," said Thought Industries President Robin Wadsworth.
  • "I couldn't pass up the opportunity to join the Thought Industries team and continue to build on the demand generation success they've had over the years," Forrester said.

Clari to Acquire Groove, Cementing Revenue Platform Leadership

Retrieved on: 
Monday, August 14, 2023
Professional Services, Data Management, Technology, Data Analytics, Software, Artificial Intelligence, Workflow, Tealium, BI, Acquisition, Multimedia, REVAi, CRM, Sales, Video game, Clari

The integration of Groove’s sales engagement capabilities with Clari’s AI-powered Revenue Platform will give companies unprecedented visibility, predictability, and control across the end-to-end revenue process.

Key Points: 
  • The integration of Groove’s sales engagement capabilities with Clari’s AI-powered Revenue Platform will give companies unprecedented visibility, predictability, and control across the end-to-end revenue process.
  • With the integration of Groove, Clari cements its position as the only company to offer a complete Revenue Platform that executes all internal and external revenue workflows – including sales engagement, conversational intelligence, deal management, revenue forecasting, mutual action plans, and data capture and ingestion.
  • By supplanting decades-old tech — CRM, spreadsheets, and BI tools — that’s not purpose-built to run revenue, Clari powers every revenue-critical employee and workflow, stopping revenue leak and accelerating time to revenue.
  • “Both Clari and Groove are already core to our revenue tech stack — Clari runs our revenue process, with insights and predictions I trust.

Tealium ranks a CDP Leader on Everest Group's CDP PEAK Matrix

Retrieved on: 
Tuesday, August 8, 2023
CDP, Product marketing, Heart, SAN, Data collection, PEAK, Privacy, Practice, Explosive, Management, Tealium

SAN DIEGO, Aug. 8, 2023 /PRNewswire/ -- Tealium, the largest independent and most trusted customer data platform (CDP), has been named a Leader on the Everest Group CDP PEAK Matrix®. Tealium was recognized as a major CDP player, touted for its strong focus on data collection and activation.

Key Points: 
  • SAN DIEGO, Aug. 8, 2023 /PRNewswire/ -- Tealium , the largest independent and most trusted customer data platform (CDP), has been named a Leader on the Everest Group CDP PEAK Matrix® .
  • Tealium was recognized as a major CDP player, touted for its strong focus on data collection and activation.
  • According to the report, the CDP PEAK Matrix® is a comprehensive assessment that evaluates the top CDP providers based on solution capabilities and broader market sentiment, including direct customer feedback.
  • The PEAK Matrix® also identified CDP leaders by their commitment to innovation, strategic product roadmap, and talent initiatives, including Tealium's LIFT University, and various leadership and coaching programs.

Tealium partners with Meta, Google, TikTok, and more to enhance ad conversion strategies for enterprises

Retrieved on: 
Tuesday, July 25, 2023
Advertising, Pinterest, Meta, TUI, Conversion, Global Partnership for the Prevention of Armed Conflict, Marketing, API, Consumer, Privacy, Dodo, Collection, SAN, CDP, Growth, Turtle, Social media, Mobile phone, New Balance, Spotify, CAPI, Tealium

SAN DIEGO, July 25, 2023 /PRNewswire/ -- Tealium, the largest independent and most trusted customer data platform (CDP), has launched new first-party data activation capabilities with the world's biggest media players, including Meta, Snap, TikTok, Twitter, Pinterest, Spotify, and Google. Tealium's industry-leading customer data solutions integrated with these elite media platforms' Conversions API (CAPI) abilities allow brands to more effectively restore signals and better connect with their customers. 

Key Points: 
  • "Heightened economic pressures, device restrictions, and privacy regulations are impacting the way brands engage with their customers," said Matt Gray, Head of Global Partnerships at Tealium.
  • Tealium reported a 50% increase in CAPI implementation from its customers in 2022, with adoption expected to surge throughout 2023.
  • On average, CAPI solutions improve return on ad spend (ROAS) by 25%, and increase ad conversion visibility by 35%, which helps maintain more accurate performance attribution for advertisers.
  • Through this solution, Dodo was able to boost online sales by 13% and increase social media ad conversion rates by 23%.