Online advertising

Pegasus Spyware Highlight Urgent Need for Bastille Enterprise to Detect and Locate Compromised Cell Phones

Retrieved on: 
Wednesday, July 21, 2021
Data management, Security, Technology, Mobile, Wireless, Software, Networks, Internet, Espionage, Telecommunications, Security, Computer network security, Security breaches, Spyware, Identity theft, Online advertising, Pegasus, Mobile phone

Other spyware from other nations wont have the same hesitation to infect US phones.

Key Points: 
  • Other spyware from other nations wont have the same hesitation to infect US phones.
  • So, everyone should have heightened concern about allowing cell phones in areas with confidential or classified information.
  • Spyware such as Pegasus only requires one errant click on a message or email to turn the whole phone over to a remote bad guy.
  • Though commonly thought of as Cellular Intrusion Detection, Bastille does a lot more than merely detecting the presence of cell phones.

Global 455+ Billion Advertising Agencies Markets Analysis & Forecasts, 2015-2020, 2020-2025F, 2030F

Retrieved on: 
Wednesday, July 21, 2021
Marketing, Communication design, Advertising, Online advertising, Out-of-home advertising, Advertising management, Advertising Association

The advertising agencies market is segmented into TV, digital, print, OOH (Out-of-Home Advertising), radio and other advertising services.

Key Points: 
  • The advertising agencies market is segmented into TV, digital, print, OOH (Out-of-Home Advertising), radio and other advertising services.
  • The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market.
  • The advertising agencies market covered in this report is segmented by mode into online advertising; offline advertising.
  • Global Advertising Agencies Forecast Market, 2020-2025F, 2030F, $ Billion

Adway Secures $6M in Seed Funding to Help Build Out Patented Street-level Media Platform

Retrieved on: 
Wednesday, July 21, 2021
Bluetooth, Technology, Marketing, Telecommunications engineering, Tracking, Internet privacy, HTTP cookie, Online advertising, Advertising

SANTA MONICA, Calif., July 21, 2021 /PRNewswire/ -- Adway, a digital advertising network providing brands with a new way to engage and attract consumers by reimagining street-level media, announced today that it raised $6 million in seed funding, led by investment firm Upfront Ventures and others including Revel Ventures, Watertower Ventures, Inflection Capital, and more.

Key Points: 
  • "I love that Adway can help us target specific locations around cities with specific messaging that can change by geography," said Alan Nathan, Co-Founder of Sweetfin.
  • Using Bluetooth technology, Adway identifies the number of active cellular devices within their vehicles' proximity and tracks unique bluetooth identifiers.
  • Adway does not collect individuals' media access control (MAC) addresses, browser activity, cookies, etc.
  • Adway is a digital advertising network providing brands with a new elegant way to engage and attract consumers by reimagining street-level media.

An Advertising Ally for the Evolving, Data-Driven Marketplace - 'Renaissance Commerce' Elevates Digital-Ad Campaigns by Working with a Range of Cost-Effective Strategies

Retrieved on: 
Wednesday, July 21, 2021
Marketing, Communication design, Digital marketing, Online advertising, Advertising, Search advertising, Google, Brand awareness

"Driving sales, increasing brand awareness, and promoting a company is an extremely nuanced process that takes expertise and experience, especially in the digital space," said Doug Darroch.

Key Points: 
  • "Driving sales, increasing brand awareness, and promoting a company is an extremely nuanced process that takes expertise and experience, especially in the digital space," said Doug Darroch.
  • You can reach out to the exact customer-base you're looking for and get their attention when they're in the mood to shop.
  • But the best part is that digital advertising is generally available for almost any ad budget."
  • This comprehensive game plan includes:
    Google Ads: Google Ads is the largest provider of search advertising in the digital market.

Criteo To Announce Second Quarter 2021 Financial Results On August 4, 2021

Retrieved on: 
Wednesday, July 21, 2021
Criteo, Online advertising, Megan Clarken, Glickman, NASDAQ, Finance, Business, Service companies

NEW YORK, July 21, 2021 /PRNewswire/ --Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, will announce its financial results for the second quarter ended June 30,2021, on Wednesday, August4,2021.

Key Points: 
  • NEW YORK, July 21, 2021 /PRNewswire/ --Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, will announce its financial results for the second quarter ended June 30,2021, on Wednesday, August4,2021.
  • On that day, Megan Clarken, Chief Executive Officer, and Sarah Glickman, Chief Financial Officer, will host a conference call at 8:00AMET, 2:00PMCET to discuss these results.
  • They will be joined by Todd Parsons, Chief Product Officer for the Q&A session.
  • By powering trusted and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open internet that enables discovery, innovation and choice.

Digital Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030 Featuring Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina - ResearchAndMarkets.com

Retrieved on: 
Wednesday, July 21, 2021
Technology, Infectious diseases, Marketing, Advertising, Communications, Internet, Social media, Health, Search engine optimization, Companies of China, Marketing, Companies, Baidu, Science and technology in the People's Republic of China, Digital marketing, Tencent, Advertising, Sina Corp, Augmented reality, Online advertising, Meitu

The "Digital Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Digital Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering.
  • Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina.
  • The digital advertising market covered in this report is segmented by platform into mobile ad (in-app and mobile web); desktop ad; digital TV; others.
  • Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market.

ShopFluency Helps Retailers Navigate Apple's Privacy Changes

Retrieved on: 
Tuesday, July 20, 2021
Marketing, Articles, Online advertising, Web analytics, Internet privacy, Mass surveillance, Digital marketing, Targeted advertising, Market segmentation, Analytics, Web tracking, LinkedIn

DULUTH, Ga., July 20, 2021 /PRNewswire/ -- ShopFluency, a software solution that delivers fact-based, data-rich customer profiles, is guiding clients through Apple's recent changes to cross-site tracking cookies.

Key Points: 
  • DULUTH, Ga., July 20, 2021 /PRNewswire/ -- ShopFluency, a software solution that delivers fact-based, data-rich customer profiles, is guiding clients through Apple's recent changes to cross-site tracking cookies.
  • These tools have been long-relied on to develop customer segmentation for targeted and retargeting ad campaigns, as well as email marketing.
  • To learn more about ShopFluency and its data-driven, game-changing customer profiles, visit www.ShopFluency.com or ShopFluency's LinkedIn page .
  • With ShopFluency, you'll finally have access to the kind of analytics and understanding previously reserved for Fortune 500 retailers.

Aniview Unveils an End-to-End Ad-Ops Service to Boost Publishers Video Ad Revenues

Retrieved on: 
Tuesday, July 20, 2021
Professional services, Online Retail, Internet, Search engine optimization, Search engine marketing, Data management, Technology, Other Communications, Retail, Other Professional Services, Marketing, Advertising, Communications, Marketing, E-commerce, Digital marketing, Online advertising, Advertising, Advertising agencies

Aniview ( https://www.aniview.com/ ), a leading provider of holistic video advertising solutions for publishers and networks, unveils its end-to-end advertising operations service for direct publishers.

Key Points: 
  • Aniview ( https://www.aniview.com/ ), a leading provider of holistic video advertising solutions for publishers and networks, unveils its end-to-end advertising operations service for direct publishers.
  • The service is an extension of Aniviews one-stop-shop for video ads, taking optimization off the publisher's plate and offering effective practices for ad operations.
  • Weve just begun rolling out this new service, and our publishers are already seeing exciting results, says Alon Carmel, CEO of Aniview.
  • Founded in 2013, Aniview provides a full ecosystem for managing video and video advertisements through its patented technology.

Ubersuggest Announces Creative Product Executive Miles Nurse as CPO

Retrieved on: 
Tuesday, July 20, 2021
Digital marketing, Marketing, Online advertising, Chief product officer, Corporate governance, Product marketing, Landing page, Unbounce, E-commerce

SAN DIEGO, July 20, 2021 (GLOBE NEWSWIRE) -- Ubersuggest , the global SEO and content platform part of NP Digital , announced today that Miles Nurse has joined as its Chief Product Officer.

Key Points: 
  • SAN DIEGO, July 20, 2021 (GLOBE NEWSWIRE) -- Ubersuggest , the global SEO and content platform part of NP Digital , announced today that Miles Nurse has joined as its Chief Product Officer.
  • Nurse brings a creative and analytical mentality to the team, helping drive a product strategy that will impress Ubersuggests customers and fuel growth.
  • Nurse offers a breadth of perspectives required to grow innovative digital enterprises such as Ubersuggest.
  • Prior to joining Ubersuggest, Nurse was the former CPO for Unbounce, the leading ML-powered landing page platform for marketers.

Less Than Half of Organizations Have Adjusted Marketing Technology Strategy to Comply with Privacy Laws

Retrieved on: 
Tuesday, July 20, 2021
Marketing, Data management, Security, Communications, Technology, Software, Spamming, eMail, Microsoft, Cyberspace, Marketing, Online advertising, Digital marketing, Terms of service, Email marketing, Outlook.com, Internet privacy, Opt-in email

The findings reveal nearly half (44.7%) of organizations have had to add or change technology in the marketing stack to comply with privacy laws, and some are spending upwards of $10,000 every year to remain up to date with requirements.

Key Points: 
  • The findings reveal nearly half (44.7%) of organizations have had to add or change technology in the marketing stack to comply with privacy laws, and some are spending upwards of $10,000 every year to remain up to date with requirements.
  • Respondents' answers also varied depending on region, particularly in how many required technology additions to their marketing stack to comply with privacy laws.
  • For example, only 35.4% in North America added to their stack, while almost half (49.5%) of respondents in EMEA noted an added spend.
  • Running email validation software and implementing double opt-in features improve the effectiveness of email marketing by reducing bounce rates and drastically improving inbox placements.