Brand awareness

Teads Launches AI-Powered Solutions to Help Advertisers and Publishers Achieve Full-Funnel Success

Retrieved on: 
Monday, October 16, 2023
Automotive industry, Language, Senior, Partnership, Acquisition, Precision marketing, Dynamic creative optimization, DCO, United Kingdom, Commerce, Advertising, AI, Contextual, Original equipment manufacturer, Travel, Brand, Agility, Global Media, Creativity, Luxottica, CTR, Smart TV, Theory of multiple intelligences, CPC, CTV, Fiat Fastback, Stellantis, ROI, Life, Brand awareness, Apollo Global Management, Connected, Management, Mobile phone, Sales, Tead

NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Teads, the global media platform, today announced at its partner day event, Teads Connects, a suite of new AI-powered solutions across Connected TV (CTV), Performance and Contextual, designed to elevate strategies for advertisers and publishers across media. Teads' new offerings will help its partners achieve full-funnel success, further fortifying its global position as an omnichannel platform that embraces premium environments, data-driven messaging, evidence-based creative, and incrementality. Teads' new suite of products are designed to help advertisers reach their target audiences more effectively and efficiently.

Key Points: 
  • Teads' new offerings will help its partners achieve full-funnel success, further fortifying its global position as an omnichannel platform that embraces premium environments, data-driven messaging, evidence-based creative, and incrementality.
  • Teads' new suite of products are designed to help advertisers reach their target audiences more effectively and efficiently.
  • Leveraging Teads' proprietary data curation technology, this innovation enhances CTV contextual targeting, offering advertisers precision, scale, and granularity to enable personalized messaging.
  • Teads first launched cookieless solutions, inclusive of the Cookieless Translator, for advertisers and publishers in 2020 and today more than 70% of media campaigns leverage Teads' cookieless based signals.

GAIN 2023 WELCOMES KEYNOTE PAUL ROETZER, CEO OF MARKETING AI INSTITUTE, AND A LINEUP OF GOVERNMENT AND INDUSTRY EXPERTS TO EXPLORE EMERGING TECH AND GOVERNMENT MARKETING

Retrieved on: 
Wednesday, September 20, 2023
News, Fed, Public sector, University, Sage, TD, Marketing, Speech, Merrit, Social media, Ingram Micro, The Ritz-Carlton Hotel Company, SAP, Government, Human voice, GAIN, Yes, W2 Community Media Arts, Brand awareness, Acceleration, Knowledge, AI, Conference, Cryptocurrency, Innovation

Roetzer, a leading author, executive, and creator in the tech and business space, joins the Premier Government Marketing Conference for a deep dive into artificial intelligence's impact on next-gen government marketing.

Key Points: 
  • Roetzer, a leading author, executive, and creator in the tech and business space, joins the Premier Government Marketing Conference for a deep dive into artificial intelligence's impact on next-gen government marketing.
  • Government Marketing University's annual conference will support the government marketing community this year with training topics aligned with current trends and requirements, featuring industry and government thought leaders.
  • Now more than ever, those conversations centralize around emerging technologies such as AI," said Lou Anne Brossman, Founder of Government Marketing University.
  • "GAIN 2023 brings together a stellar lineup of experts with cutting-edge knowledge that can help government marketers navigate this evolving chapter for the industry."

Transportation and Logistics Giant Ryder and Pro Golfer Sam Ryder Tee Off with New Brand Marketing Campaign

Retrieved on: 
Tuesday, February 7, 2023
Sports, Fleet Management, Automotive, Golf, Other Transport, Trucking, Rail, Advertising, Communications, Transport, Automotive Manufacturing, Logistics, Supply Chain Management, Manufacturing, CMO, Master, NBC, NYSE, Ryder, PGA, Golf Digest, Season, Multimedia, System, Brand awareness, Private investigator, Sports Illustrated

The brand-awareness campaign puts the Ryder corporate logo prominently on Sam Ryder’s golf shirt as he plays on tour over the next two seasons.

Key Points: 
  • The brand-awareness campaign puts the Ryder corporate logo prominently on Sam Ryder’s golf shirt as he plays on tour over the next two seasons.
  • View the full release here: https://www.businesswire.com/news/home/20230207005118/en/
    PGA TOUR® golfer Sam Ryder sports a new corporate logo on his golf shirt for transportation and logistics giant Ryder, representing a new multimillion-dollar sponsorship and advertising campaign which includes a series of humorous television, print, and digital ads.
  • We like that.”
    As part of the multi-year agreement, Ryder’s advertising campaign features an affable, enthusiastic Sam Ryder with an encouraging, supportive agent.
  • “Let’s just say, I probably won’t be pursuing jingle writing or bongo playing anytime soon,” jokes Sam Ryder.

Digiday Recognizes Intuit QuickBooks & Wpromote With Best In Search Award

Retrieved on: 
Tuesday, December 13, 2022
Brand awareness, Trust, Digiday, ML, TransUnion, QuickBooks, Automation, SMB, Partnership, Innovation Agency (Azerbaijan), Hunger, Behavior, Growth, Multimedia, Wpromote, Intuit, Sales, Online shopping, Spanx, Whirlpool

EL SEGUNDO, Calif., Dec. 13, 2022 /PRNewswire/ -- The Digiday Awards revealed their 2022 winners , naming Intuit QuickBooks and Wpromote's innovative approach to holistic search the Best Search Campaign of the year.

Key Points: 
  • EL SEGUNDO, Calif., Dec. 13, 2022 /PRNewswire/ -- The Digiday Awards revealed their 2022 winners , naming Intuit QuickBooks and Wpromote's innovative approach to holistic search the Best Search Campaign of the year.
  • Digiday cited Team Quickbooks application of unique use of data inputs and customer engagement trends combined with automation to drive significant growth for QuickBooks across the funnel as a key reason for the win.
  • That Challenger Mindset made it possible to boost nonbrand search performance and make the most of QuickBooks' first-party data.
  • Brad Neelan, the Head of Holistic Search at Quickbooks SBSEG, shared that "We are all so honored to be recognized for our work together.

CoinAgenda Caribbean Highlights Investors and Startups During Puerto Rico Blockchain Week featuring MegaMask and Big Watt Digital and Other Exciting Projects

Retrieved on: 
Thursday, December 1, 2022
Crypto, Marketing, Sohn Conference Foundation, Environment, NFT, Digital, Blockchain, Partnership, Community Building, Education, Lead generation, VIP, The Open Party, Brand awareness, VCS, Investment, Cryptocurrency, Risk management

Startups and industry leaders who are looking to grow their networks will gather at CoinAgenda, the target conference to attend during the week.

Key Points: 
  • Startups and industry leaders who are looking to grow their networks will gather at CoinAgenda, the target conference to attend during the week.
  • As industry events expand, CoinAgenda remains the longest running crypto conference focused on growing and expanding blockchain and web3 through investments and quality networking.
  • The development of blockchain technology is dependent on capital, and CoinAgenda is a hub where these relationships between startups and investors are built in person.
  • We believe we gain access to these necessities and more at CoinAgenda, said Jeremy Nichele, Founder of Big Watt Digital.

Wpromote Named Google Premier Partner of the Year for Brand Awareness

Retrieved on: 
Monday, November 7, 2022
Media, VP, Awareness, Agency, Founder, Growth, Multimedia, Digiday, Innovation Agency (Azerbaijan), Industry, Super Bowl, QuickBooks, Intuit, Kindred Group, 2021–22 NCAA football bowl games, Digital, Marketing, Digital intelligence, YouTube, CEO, Whirlpool, View, TransUnion, OTT, Convergence (TV program), Gambling, Brand awareness, Leadership, Polaris, Public relations, Video game console, Spanx, Unibet, Wpromote, Google

EL SEGUNDO, Calif., Nov. 7, 2022 /PRNewswire/ -- Google crowned Wpromote their Premier Partner of the Year for Brand Awareness, a significant third-party acknowledgment of the top independent agency's rapid ascent from performance marketing leader to full-funnel powerhouse.

Key Points: 
  • EL SEGUNDO, Calif., Nov. 7, 2022 /PRNewswire/ -- Google crowned Wpromote their Premier Partner of the Year for Brand Awareness , a significant third-party acknowledgment of the top independent agency's rapid ascent from performance marketing leader to full-funnel powerhouse.
  • We're thrilled that Google recognized our ability to drive exceptional results when it comes to brand awareness because of our focus on two key components of full-funnel success: the increasingly critical role of digital video and the need for accountability in brand investment."
  • In the lead up to peak Super Bowl season, Wpromote launched a comprehensive brand awareness push on YouTube to effectively introduce Unibet to new American audiences while staying within the bounds of restrictions on the gambling industry.
  • In the two-week period before and after the Super Bowl, those campaigns generated a 64% brand search lift and drove cross-channel results.

Fortress Investment Group Ranked 2nd Fastest-Growing Alternative Investment Brand in 2022 Alts 50 Report by Peregrine Communications

Retrieved on: 
Friday, October 28, 2022
Asset Management, Professional Services, Finance, Momentum, Brand awareness, Fortification, Industry, Â, Awareness, Fortress Investment Group, Marketing, Public relations

Fortress Investment Group LLC (Fortress) was ranked as the 2nd fastest-growing brand among 50 alternative investment managers included in the second edition of the Alts 50 report, published by Peregrine Communications.

Key Points: 
  • Fortress Investment Group LLC (Fortress) was ranked as the 2nd fastest-growing brand among 50 alternative investment managers included in the second edition of the Alts 50 report, published by Peregrine Communications.
  • The report provides a qualitative and quantitative assessment of the integrated marketing and communications activities of the worlds 50 largest alternative investment managers (measured by assets under management).
  • Fortress received the studys second-highest score for Brand Momentum, which assesses how well firms have grown Brand Awareness over time.
  • We are pleased that the Alts 50 report indicates this approach has helped the Fortress brand cut through the clutter of content in the market.

CoinAgenda Global Adds Upland CEO Dirk Lueth and SingularityNET founder Ben Goertzel as Featured Speakers, Perkins Coie as Sponsor

Retrieved on: 
Wednesday, October 12, 2022
SingularityNET, Metaverse, News, Education, Non-fungible token, Community Building, Sponsor (commercial), Circa Resort & Casino, NFT, Perkins Coie, Investment, Goal, VC, Y, Marketing, VCS, Blockchain, CEO, Brand awareness, GLOBE, Environment, VIP, Mob Museum, Cryptocurrency, Civic

Upland Co-founder and CEO, Dirk Lueth, and Founder and CEO of SingularityNET, Dr. Ben Goertzel have also been added as featured speakers.

Key Points: 
  • Upland Co-founder and CEO, Dirk Lueth, and Founder and CEO of SingularityNET, Dr. Ben Goertzel have also been added as featured speakers.
  • Tickets provide a VIP experience for all attendees, with access to sessions, networking, and exclusive parties.
  • Now in our ninth year, CoinAgenda has always been a hallmark event for startups and investors to network and discover investment opportunities.
  • John Penn, Partner at Perkins Coie and event sponsor, will provide a deep dive into the recent wave of cryptocurrency bankruptcies with a panel.

INNOVO® Leverages Powerful New Creative and a More Effective Approach to TV Advertising to Help Revolutionize Women’s Health

Retrieved on: 
Wednesday, September 21, 2022
Women, Entertainment, FDA, Advertising, Communications, Health Technology, Media, TV and Radio, Consumer, Health, Adult, Software, Adoption, Efficiency, Woman, FDA, OTT, Privacy, Senior, TV, Monster, Partnership, SUI, Therapy, VC, Incontinence, Clinical trial, Femtech, Quirk, Television, Atlantic Ocean, CEO, Technology, Quality of life, WBE, Brand awareness, Multimedia, Awareness, Digital, Pelvic floor, Dietary supplement, Public relations, Toy, Rover, Nordstrom, Electrolux, The Walt Disney Company, Experian

And as a scaling start-up business, media efficiency was a critical element in landing the message to the right audience.

Key Points: 
  • And as a scaling start-up business, media efficiency was a critical element in landing the message to the right audience.
  • For a complete refresh of its commercials, INNOVO enlisted Quirk Creative, an award-winning advertising agency specializing in video-based campaigns.
  • Quirk combines creative strategy, testing and production under one roof for brand-awareness and performance campaigns on TV, OTT, digital and social channels.
  • Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever.

CoinAgenda Announces Top Speakers and an Appearance by Sophia the Robot for Ninth Annual Web3 and Blockchain Conference at Circa Resort & Hotel in Las Vegas

Retrieved on: 
Monday, September 19, 2022
Metaverse, VIP, Brand awareness, Wallet, Circa Resort & Casino, NFT, Industry, VC, Investment, Community Building, CEO, Goal, Hanson Robotics, Trend, GLOBE, Marketing, Education, Blockchain, Cryptocurrency, Non-fungible token, Civic

Sophia the Robot, built by Hanson Robotics, will join us at CoinAgenda after her sister, Grace, joined us last year.

Key Points: 
  • Sophia the Robot, built by Hanson Robotics, will join us at CoinAgenda after her sister, Grace, joined us last year.
  • CoinAgenda goes on in a bear market or bull market because web3 and blockchain investors continue to look for investment opportunities,'' said Michael Terpin, CoinAgenda organizer.
  • We have been the leading investor conference series since 2014, bridging startups with investors and delivering content from industry leaders.
  • CoinAgenda will conclude each day with a networking event allowing speakers, sponsors and attendees to mingle at high-end venues.