Communication design

BirdDog® Technologies unique "pay as you go", targeted platform is experiential marketing's new lease on life

Wednesday, May 27, 2020 - 4:39pm

BirdDog is the right technology and business model for the future of experiential marketing.

Key Points: 
  • BirdDog is the right technology and business model for the future of experiential marketing.
  • BirdDog is the first experiential solution to directly address digital advertising's great strengths.
  • BirdDog was developed to capitalize on the latest technologies of artificial intelligence, sophisticated social listening, geo and demographic targeting.
  • BirdDog is a programmatic experiential marketing platform designed to be more targeted, flexible and affordable than traditional models.

Brand Safety Institute Announces First Graduating Class of Certified Brand Safety Officers

Wednesday, May 27, 2020 - 4:37pm

The ten subject-area modules that encompass the curriculum include: Introduction to Brand Safety, Ad Fraud, Ad-Supported Piracy, Malware in the Digital Ad Supply Chain, Ad Adjacency and Brand Reputation, Verification and Viewability, Knowing Your Partners, Ad Quality and Customer Experience, Consumer Choice, and Role of the Brand Safety Officer.

Key Points: 
  • The ten subject-area modules that encompass the curriculum include: Introduction to Brand Safety, Ad Fraud, Ad-Supported Piracy, Malware in the Digital Ad Supply Chain, Ad Adjacency and Brand Reputation, Verification and Viewability, Knowing Your Partners, Ad Quality and Customer Experience, Consumer Choice, and Role of the Brand Safety Officer.
  • "This inaugural class of Certified Brand Safety Officers are leaders in our field and exemplify the best of the brand safety community, as they work to raise the standard of brand safety not only for their own companies but for their peers across the industry.
  • The Brand Safety Institute is a digital advertising industry initiative to professionalize the work of brand protection.
  • Through its Brand Safety Officer certification program, the Brand Safety Institute helps leaders set the highest standards for brand protection, learn new and emerging best practices, and build an industry-wide community of brand safety peers.

ACB's Study Reveals Manufacturers Reacted Quickly to Implement New Co-op Advertising Strategies

Wednesday, May 27, 2020 - 3:05pm

Co-op Advertising Programs offered by leading Manufacturers across all major retail channel segments.

Key Points: 
  • Co-op Advertising Programs offered by leading Manufacturers across all major retail channel segments.
  • "Co-op advertising and local channel marketing activities have evolved over the years, with manufacturers deploying a combination of advertising and promotional activities that support their brands and local retailers selling their brands.
  • Recent strategies focused on making Co-op advertising guidelines more flexible and easier to use throughout all major elements of the Co-op program structure.
  • ACB remains uniquely qualified to address the Marketing Services needs of brands, manufacturers, service providers and their advertising agencies.

EMC Outdoor & Brian Communications awarded Bronze OBIE Award for work with the Penn Museum

Wednesday, May 27, 2020 - 2:00pm

PHILADELPHIA, May 27, 2020 /PRNewswire/ --EMC Outdoor is pleased to announce that their work done in conjunction with Philadelphia agency Brian Communications on behalf of the Penn Museum on their "#MoveTheSphinx" campaign has been awarded a Bronze OBIE in the Experiential category.

Key Points: 
  • PHILADELPHIA, May 27, 2020 /PRNewswire/ --EMC Outdoor is pleased to announce that their work done in conjunction with Philadelphia agency Brian Communications on behalf of the Penn Museum on their "#MoveTheSphinx" campaign has been awarded a Bronze OBIE in the Experiential category.
  • The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago.
  • "The team at EMC Outdoor helped us execute this vision flawlessly and generate great visibility for our client.
  • EMC Outdoor, provides strategic planning and execution ofintegrated location-based marketing programs that allow brands to connect and engage with highly targeted audiences.

Yalo Wins Eight Annual Horizon Interactive Media Awards

Wednesday, May 27, 2020 - 1:03pm

The competition recognizes, promotes and awards the best web sites, videos, online advertising, print media and mobile applications.

Key Points: 
  • The competition recognizes, promotes and awards the best web sites, videos, online advertising, print media and mobile applications.
  • Each year, the Horizon Interactive Awards receives thousands of entries from all over the world and a volunteer panel of industry professionals, from diverse multi-media, graphic design, advertising and marketing backgrounds, review the entries to determine the work that is to be recognized.
  • The Horizon Interactive Awards holds the competition each year with the winners being announced the following April.
  • For more information visit the Horizon Interactive Awards online: www.horizoninteractiveawards.com .

Global Consumer Tissue Paper Market (2020 to 2024) - Size and Forecasts with Impact Analysis of COVID-19 - ResearchAndMarkets.com

Wednesday, May 27, 2020 - 9:34am

The "Global Consumer Tissue Paper Market: Size and Forecasts with Impact Analysis of COVID-19 (2020-2024)" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Global Consumer Tissue Paper Market: Size and Forecasts with Impact Analysis of COVID-19 (2020-2024)" report has been added to ResearchAndMarkets.com's offering.
  • This report provides an analysis of the global consumer tissue market, with detailed qualitative analysis of the impact of COVID-19 for regions such as China & Rest of the Asia Pacific and North America.
  • The global consumer tissue paper market is a highly fragmented market.
  • On the basis of application, the tissue paper market is split into two types namely away from home (AFH) and consumer (also called as household) tissue paper.

MiniCo Publishing's Claudia Johnson Wins Best Sales Executive in the 2020 Nichee Awards

Wednesday, May 27, 2020 - 7:05am

PHOENIX, May 27, 2020 /PRNewswire-PRWeb/ -- MiniCo Publishing has won a Nichee Award from Niche Media, Inc., in the category of best sales executive for Claudia Johnson.

Key Points: 
  • PHOENIX, May 27, 2020 /PRNewswire-PRWeb/ -- MiniCo Publishing has won a Nichee Award from Niche Media, Inc., in the category of best sales executive for Claudia Johnson.
  • Ms. Johnson was recognized for her creativity and resourcefulness in growing MiniCo Publishing's advertising sales for its publications and media products for the global self-storage industry.
  • Ms. Johnson joined MiniCo in 2017 in the position of circulation and online sales coordinator and soon moved to advertising.
  • MiniCo Publisher Poppy Behrens commented, "I am extremely proud of Claudia and her continued success as our ad sales executive.

Hogan Consulting Group Shortens Name and Launches New Brand and Website

Tuesday, May 26, 2020 - 7:59pm

CHESTERTON, Ind., May 26, 2020 /PRNewswire/ --Hogan Consulting Group is pleased to announce its new name and branding.

Key Points: 
  • CHESTERTON, Ind., May 26, 2020 /PRNewswire/ --Hogan Consulting Group is pleased to announce its new name and branding.
  • To make the strongest impact, Hogan has also updated its logo and branding, and launched a new website.
  • "We had the same logo we launched the company with over 16 years ago, and our web presence was looking dated," said Mike Hogan, President of Hogan.
  • "Because of our commitment to clients and the feedback we received, we coined the phrase 'Impact Technology,' said Hogan.

Automotive: COVID-19 Sector Analysis - ResearchAndMarkets.com

Tuesday, May 26, 2020 - 5:24pm

The "Automotive: COVID-19 Sector Analysis" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Automotive: COVID-19 Sector Analysis" report has been added to ResearchAndMarkets.com's offering.
  • This report aims to help you understand the impact of the COVID-19 outbreak on the Global Automotive sector.
  • Decision makers are faced with tough choices regarding COVID-19, but because of an explosion of conflicting information and views on what to do, it is more important than ever to separate fact from fiction, the subjective from objective; and use trusted, timely, and actionable data and insights.

Agent Image Sponsors Inman Connect Now Live Digital Event

Tuesday, May 26, 2020 - 5:06pm

Top award-winning brand and digital marketing company, Agent Image has signed on as a sponsor for the first-ever fully digital Inman Conference: ConnectNow 2020.

Key Points: 
  • Top award-winning brand and digital marketing company, Agent Image has signed on as a sponsor for the first-ever fully digital Inman Conference: ConnectNow 2020.
  • Our work involves building a strong digital presence for our clients, so we are thrilled about Inman going virtual with this event.
  • It expands the level of participation exponentially, says Agent Image Managing Partner Jon Krabbe.
  • Agent Image is recognized as the #1 real estate branding, website design, and digital marketing company in the world.