Online advertising

Outlook on the Digital Marketing Software Global Market to 2026 - Rise in Social Media Marketing and Mobile Marketing Presents Opportunities - ResearchAndMarkets.com

Retrieved on: 
Friday, July 23, 2021
Marketing, Communications, Technology, Search engine marketing, Software, Marketing, Digital marketing, Online advertising

The Global Digital Marketing Software Market is estimated to be USD 68.7 Bn in 2021 and is expected to reach USD 150 Bn by 2026, growing at a CAGR of 16.9%.

Key Points: 
  • The Global Digital Marketing Software Market is estimated to be USD 68.7 Bn in 2021 and is expected to reach USD 150 Bn by 2026, growing at a CAGR of 16.9%.
  • However, factors such as lack of skilled labor in handling the market software and security concerns are likely to restrain the market growth of the digital marketing software market.
  • Moreover, technological advancement with the deployment of cloud-based deployments and growing market demand for social media marketing is further likely to create opportunities for the market.
  • The Global Digital Marketing Software Market is segmented further based on Solution, Type, Service, Organization Size, Industry Vertical, Deployment, and Geography.

DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering & Additional New Solutions

Retrieved on: 
Friday, July 23, 2021
Software, Mobile, Wireless, Networks, Professional services, Internet, Electronic design automation, Data management, Technology, Other Communications, Security, Other Professional Services, Communications, Consulting, Software, Operating systems, World Wide Web, DV, Facebook, Online advertising

DVs fully on-screen completion measurement offers unique components that address current viewability challenges for CTV advertisers.

Key Points: 
  • DVs fully on-screen completion measurement offers unique components that address current viewability challenges for CTV advertisers.
  • Video Filtering: This innovative solution is part of DV Video Complete , which enables advertisers to holistically measure campaign quality and maximize brand protection across all video environments and devices, including CTV, mobile and desktop.
  • Video filtering prevents ads from being served, even in environments where standard video blocking technology is not available.
  • Last year, the company received MRC accreditation of impression measurement in CTV and also received accreditation for third-party integrated measurement on Facebook .

MarinOne Delivers Performance Across Advertising Channels

Retrieved on: 
Thursday, July 22, 2021
Companies, Marketing, Online advertising, Marin Software, Chemical compounds, LinkedIn, Marinone, Advertising, Apple Inc.

The MarinOne bidding algorithm can be used across channels, including the latest additions like Instacart, LinkedIn and Apple Search Ads.

Key Points: 
  • The MarinOne bidding algorithm can be used across channels, including the latest additions like Instacart, LinkedIn and Apple Search Ads.
  • "MarinOne enables brands to connect more effectively with customers," said Chris Lien, Marin's Chairman and CEO.
  • "The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology."
  • Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising.

Integral Ad Science to Announce Second Quarter 2021 Financial Results on August 12, 2021

Retrieved on: 
Thursday, July 22, 2021
Integral Ad Science, IAS machine, NASDAQ, Finance, Online advertising, Money, Service companies

NEW YORK, July 22, 2021 /PRNewswire/ -- Integral Ad Science ("IAS"), (Nasdaq: IAS), a global leader in digital media quality, today announced that it will report second quarter 2021 financial results after the market close on Thursday, August 12, 2021.

Key Points: 
  • NEW YORK, July 22, 2021 /PRNewswire/ -- Integral Ad Science ("IAS"), (Nasdaq: IAS), a global leader in digital media quality, today announced that it will report second quarter 2021 financial results after the market close on Thursday, August 12, 2021.
  • Management will host a conference call and webcast to discuss the Company's financial results that day at 5:00 p.m.
  • Integral Ad Science (IAS) is a global leader in digital media quality.
  • Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide.

NFFT As the Future of Digital Advertising

Retrieved on: 
Thursday, July 22, 2021
Marketing, Articles, Blockchains, Digital marketing, Non-fungible token, Cryptocurrencies, Online advertising, Advertising, Web banner, Draft:Nifties, Crypto art

From the banner ads that we find on every web page to the pop-up ads constantly calling on us to click them, it is impossible to escape digital advertising.

Key Points: 
  • From the banner ads that we find on every web page to the pop-up ads constantly calling on us to click them, it is impossible to escape digital advertising.
  • But digital advertising is about to take a new form with blockchain technology.
  • The creation of Non Fungible Tokens (NFTs) has made it possible to create a tokenized representation of digital items such as images, music, videos, etc.
  • For advertising companies, buying a block on the Blockvese represents an opportunity to take their market to the blockchain.

Constellation Agency Attacks the Cookieless Future with First of its Kind End-to-End Ad Unit Creation for Digital Retailing

Retrieved on: 
Thursday, July 22, 2021
Marketing, World Wide Web, Online advertising, Software, Digital marketing, Facebook, Advertising

This tool enables digital advertisers to reach their target audience and provide a seamless experience from discovery to purchase.

Key Points: 
  • This tool enables digital advertisers to reach their target audience and provide a seamless experience from discovery to purchase.
  • "This new end-to-end ad unit is designed with in-app purchasing as the top priority.
  • Alexia will help brands reach the 96 percent of customers lost due to new tracking policies through sophisticated, captivating, creative digital ads at scale."
  • Key features of the tool include:
    Automated Experiences for Ad Creation - Alexia combines multiple existing Facebook ad types to create a brand-new solution for end-to-end digital retailing, a complex jaw dropping ad unit ready for launch in a fraction of the time.

Verizon Media bolsters identity consent management, partners with NAI, Osano

Retrieved on: 
Thursday, July 22, 2021
Marketing, Articles, Companies, Online advertising, Terms of service, Bell System, Broadband, Verizon Communications, Video on demand, Internet privacy, Verizon Media, Privacy

The integration, enabling consumers to opt-out from Verizon Media ConnectID with just their email address, adds to Verizon Medias own privacy and people-first controls for targeted advertising.

Key Points: 
  • The integration, enabling consumers to opt-out from Verizon Media ConnectID with just their email address, adds to Verizon Medias own privacy and people-first controls for targeted advertising.
  • Together, Verizon Media and the NAI foster consumer privacy and preferences, and deliver increased control and transparency.
  • The Verizon Media Privacy Dashboard manages privacy preferences, with opt-outs applied across all Verizon Media sites, services and apps, as well as all devices and channels.
  • In addition to the NAI integration, Verizon Media has also partnered with consent management company Osano, making Osano its recommended consent management platform for advertisers and publishers collecting first-party data.

European Study Shows Minimal Ad Fraud When Multiple Supply Chain Participants Adopt Rigorous Standards

Retrieved on: 
Thursday, July 22, 2021
Fraud, Crime, Marketing, Ad fraud, Human behavior, Online advertising, Advertising

WASHINGTON and LONDON, July 22, 2021 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, today released its third annual benchmark study of ad fraud in Europe showing extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards.

Key Points: 
  • WASHINGTON and LONDON, July 22, 2021 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, today released its third annual benchmark study of ad fraud in Europe showing extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards.
  • "Despite that increase in attacks, this study showed that ad fraud rates remained very low in the European channels where companies have required their partners to set the same high standards they had adopted against fraud.
  • The 2020 European fraud study confirmed the same low fraud rate had been maintained across TAG Certified Channels in Europe from the prior year.
  • This is the third European annual TAG Fraud Benchmark Study conducted by The 614 Group, and it continues to follow the methodology of the prior studies.

IAB Releases Cross-Jurisdiction Privacy Project Compendium and Legal Specifications

Retrieved on: 
Thursday, July 22, 2021
Terms of service, Digital rights, Human rights, Identity management, Privacy law, Internet privacy, Privacy, CJPP, Online advertising, Articles, Information governance

NEW YORK, July 22, 2021 /PRNewswire/ -- Today, IAB's Legal Affairs Council has released its Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled "Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications," which examines privacy laws of 11 countries Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea and their impact on digital advertising, as well as legal specifications.

Key Points: 
  • NEW YORK, July 22, 2021 /PRNewswire/ -- Today, IAB's Legal Affairs Council has released its Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled "Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications," which examines privacy laws of 11 countries Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea and their impact on digital advertising, as well as legal specifications.
  • The CJPP Legal Specifications accompanying the Compendium sets forth the legal inputs necessary for a global privacy string to address the challenge of demonstrating compliance with various jurisdictions' disparate notice and choice requirements.
  • "Other publications certainly provide an overview of such privacy laws, but the Compendium goes further in explaining how they impact digital advertising."
  • Please visit https://iab.com/cjpp to view the Cross-Jurisdiction Privacy Project Compendium and the Legal Specifications.

Kubient Survey Reveals Nearly 70% of Marketers Support Federal Consumer Privacy Protections

Retrieved on: 
Thursday, July 22, 2021
Marketing, Communication design, Digital marketing, Advertising, Online advertising, Market segmentation

"With the bulk of respondents supporting federal legislation of consumer privacy protections, marketers are aware that although data is abundant, it's often taken for granted and shouldn't be leveraged at the cost of consumer trust."

Key Points: 
  • "With the bulk of respondents supporting federal legislation of consumer privacy protections, marketers are aware that although data is abundant, it's often taken for granted and shouldn't be leveraged at the cost of consumer trust."
  • The survey was conducted via Pollfish and consisted of one thousand (56% male, 44% female) director level and above marketing and advertising professionals.
  • Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing.
  • The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences.