Targeted advertising

DriveLine Powers Precision Advertising with Groundbreaking Visitation Audience Solutions, Now Available on the Industry's Largest Data Connectivity Platform

Retrieved on: 
Wednesday, September 20, 2023
Cloud, Drivetrain, Customer, FREE, Google Cloud Platform, LiveRamp, Targeted advertising, Reach, KPI-driven code analysis, Integration, Movement

TAMPA, Fla., Sept. 20, 2023 /PRNewswire/ -- DriveLine, a cutting-edge audience intelligence solution, announces the availability of its custom audience segments on LiveRamp's partner network, named Google Cloud's "Global Industry Tech Partner of the Year".

Key Points: 
  • By leveraging LiveRamp's data connectivity and identity resolution capabilities, LiveRamp's active user base can now access, target and reach the DriveLine custom visitation audiences relevant to their mobile advertising campaign KPIs.
  • "DriveLine's integration with LiveRamp represents a significant milestone in our journey to deliver highly targeted custom audiences from high impact audience intelligence," says Peter Sayer, CEO of DriveLine.
  • "Audiences built on movement, or visitation, serve as a gateway to forging meaningful connections with consumers, shifting from engagement to conversion driven strategy."
  • Powered by precise location-intelligence, DriveLine leverages the spatial context of their consumers, including their physical movements and interactions with specific locations.

THE VIDEO WORLD IS GROWING FAST: THE LONGTAIL OF CTV EXPANDS ITS REACH

Retrieved on: 
Tuesday, August 29, 2023
Product management, Linearity, SCOR, HBO, Cord-cutting, Video, CTV, The Walt Disney Company, Wi-Fi, Pluto, MVPD, Comscore, Report, Commercial software, HH, Yoy, Growth, Digital, Amazon Prime Video, Roku, Recycling, Television, Broadcasting, FAST, Targeted advertising

RESTON, Va., Aug. 29, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a global, trusted partner for planning, transacting and evaluating media, today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023, up from 9.6B to 11.5B (May '22-May '23) with ad supported services capturing the bulk of new viewing.

Key Points: 
  • The 2023 State of Streaming report examines the current state of streaming adoption, growth trends and services, to help brands and advertisers improve their reach and targeting.
  • According to the analysis, the streaming audience size also continues to grow, up to 73% (YoY) from 69% in 2022.
  • Digital video is accelerating its growth: Hours watched on connected devices have risen 20% year-over-year with 81% of WiFi households now streaming on CTV.
  • The 2023 State of Streaming findings will be presented during a live webinar at 2pm ET on August 29, 2023.

Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking

Retrieved on: 
Saturday, March 18, 2023
Online, Dark, Security controls, Marketing, GoodRx, Markup, Privacy, Blog, Federal Trade Commission, JavaScript, Risk, Advertising, OPP, Title 21 CFR Part 11, Consumer, Milk, Acts 18, DuckDuckGo, CFR, Research, Name, Others, FTC, Online and offline, Pixel, Social media, Technology, Method, Disclosure, Health, Business, Feather, BCP, OGC, Thought, Fire sale, BetterHelp, Egg as food, Injunction, HTML, Data collection, Federal Trade Commission Act of 1914, Supermarket, Security, Targeted advertising, New York City Office of Technology and Innovation, Mobile phone, Television, Online shopping, Cryptocurrency, Dietary supplement, Typesetting, Hazardous waste, BC, Facebook, Industry

Both cases highlighted the use of third-party tracking pixels, which enable platforms to amass, analyze, and infer information about user activity.

Key Points: 
  • Both cases highlighted the use of third-party tracking pixels, which enable platforms to amass, analyze, and infer information about user activity.
  • Tracking pixels have evolved from tiny, pixel-sized images on web pages for tracking purposes to include a broad range of HTML and JavaScript embedded in web sites (and email).
  • [8] Companies who are interested in pixel tracking must first choose a pixel tracking provider.
  • One way to monetize pixel tracking is for companies to use the tracking data collected to improve the company's own marketing campaigns.
  • Traditional controls such as blocking third party cookies may not entirely prevent pixels from collecting and sharing information.
  • Pixels are widely considered an industry standard tool, but the GoodRx and BetterHelp examples show that they may collect sensitive data.
  • *Some pixel tracking methods ostensibly attempt to remove personal information but may in fact still leak enough information to identify an individual.

ASCD Unveils Witsby™, Its Next-Generation, Mobile Optimized Professional Learning Platform

Retrieved on: 
Tuesday, February 14, 2023
ASCD, Teaching, PD, School, Student, Targeted advertising, Growth, Education, Letcher, Learning, Digital, Nursing, Tutoring, Poverty

Arlington, VA, Feb. 14, 2023 (GLOBE NEWSWIRE) -- ASCD releases Witsby™, a new professional learning and credentialing platform featuring ASCD’s trusted research-based content.

Key Points: 
  • Arlington, VA, Feb. 14, 2023 (GLOBE NEWSWIRE) -- ASCD releases Witsby™, a new professional learning and credentialing platform featuring ASCD’s trusted research-based content.
  • Designed for digital, the next-generation professional learning platform features thousands of bite-sized learning objects, courses and on-demand content from ASCD authors and experts to support the ongoing development and growth of teachers.
  • Witsby is backed by powerful analytics, multi-layered reporting tools and authoring capabilities to give school leaders the ability to blend their own professional development assets with ASCD professional learning content.
  • “We're excited to give educators what they have been asking for – a professional development tool that meets the needs of today’s teacher.

acQyr eXchange (QX) Strategically Engages Rackspace Technology to Evolve the Public Exchange for Gamer Rewards

Retrieved on: 
Tuesday, June 7, 2022
Rackspace Technology, Goal, Targeted advertising, CEO, AWS, Exchange, Partnership, Service, GLOBE, Technology, NASDAQ, SAN, Method, QX, API, Video game, Cryptocurrency

QX is a first-of-its-kind public exchange that tracks and manages the rewards that gamers acquire online and redeem them for cash.

Key Points: 
  • QX is a first-of-its-kind public exchange that tracks and manages the rewards that gamers acquire online and redeem them for cash.
  • For gamers, the platform allows them to own all earned rewards from participating games and exchange those rewards for cash on the QX mobile app.
  • Rackspace Technology is building a streaming data processing system capable of injecting data streamed from a large volume of QX partners.
  • acQyr eXchange , developed by Denver-based Targeted Shopping Solutions, Inc, is the first public exchange to track and manage the digital assets (loyalty rewards, earned prizes, etc.)

Volta Secures Two New Patents for EV Charging Station Innovations

Retrieved on: 
Wednesday, September 29, 2021
Other Energy, Alternative Energy, Alternative Vehicles, Fuels, Energy, Automotive, Construction & Property, Engineering, Advertising, Urban Planning, Building Systems, Communications, Manufacturing, United States patent law, Solution, Electric vehicle, EV, Multimedia, System, CEO, Awareness, Method, Targeted advertising, Work, Inc., NYSE, Industry, Patent, Television

View the full release here: https://www.businesswire.com/news/home/20210929005279/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210929005279/en/
    Volta Secures Two New Patents for EV Charging Station Innovations (Photo: Business Wire)
    The 715 patent, titled Systems and Methods for Providing Targeted Advertisements to a Charging Station for Electric Vehicles, covers a variation of Voltas innovative method of providing targeted advertisements via EV charging stations.
  • When the station is not charging an EV, a different set of ads may be displayed based on certain demographic information related to the location of that charging station.
  • The 482 patent, titled Charging Station with Articulating Panels, covers Voltas invention of an EV charging station equipped with two electronic displays.
  • Volta has also been granted nine U.S. design patents for its charging station related designs, in addition to international patents.

Criteo Welcomes Best Buy to Retail Media Ecosystem and Platform, Enabling Brand Marketers to Reach More Consumer Electronics Shoppers Online

Retrieved on: 
Wednesday, August 4, 2021
Marketing, Online advertising, Advertising, Merchandising, Criteo, Targeted advertising, Retail media, E-commerce, Retail, Online shopping

As of August, advertisers can use Criteo's cross-retailer, self-service platform to reach BestBuy.com and BestBuy.ca shoppers in the U.S. and Canada.

Key Points: 
  • As of August, advertisers can use Criteo's cross-retailer, self-service platform to reach BestBuy.com and BestBuy.ca shoppers in the U.S. and Canada.
  • By joining Criteo's retail media platform, we'll be able to better serve our customers with relevant content we know they're looking for when shopping online."
  • As consumers continue to flock to e-commerce websites, Criteo's retail media platform enables brand marketers and agencies to reach consumers across leading e-commerce sites, while executing campaigns with full transparency and control.
  • With Best Buy joining the retail media platform, Criteo will continue to power sponsored product ads for Best Buy while enabling advertisers to leverage several formats, targeting options, and flexible measurement models to address the entire customer journey.

Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

Retrieved on: 
Tuesday, August 3, 2021
Marketing, Advertising, Market segmentation, Online advertising, Targeted advertising

Lifesight, which is best-known for its mobile location and mobility data-related products, combines consented opt-in online and offline behavioral data to build audience profiles and people-based ID data solutions.

Key Points: 
  • Lifesight, which is best-known for its mobile location and mobility data-related products, combines consented opt-in online and offline behavioral data to build audience profiles and people-based ID data solutions.
  • Via Eyeota Translate, Lifesight has now expanded the reach of its cross-device mobile targeting into several key markets, including the United States, United Kingdom, Brazil, Mexico and others.
  • At Eyeota, we have always operated under the premise of data interoperability that enables customers to activate upon data, regardless of the origin or format, said Marc Fanelli, Chief Operating Officer of Eyeota.
  • Leveraging Lifesights existing data, Eyeota Translate connects all areas of data input that collect audience identifiers, such as mobile IDs, hashed email, contextual data, first-party data, and more, and probabilistically and deterministically matches IDs using Eyeotas proprietary cross-device graph.

Fast Simon Unveils Klaviyo Integration and Partnership

Retrieved on: 
Tuesday, August 3, 2021
Fashion, Online Retail, Data management, Retail, Technology, Software, Marketing, Web applications, E-commerce, Software, Online payments, WooCommerce, WordPress, Magento, Shopify, Targeted advertising, BigCommerce

Fast Simon (formerly InstantSearch+) today unveiled a new integration and partnership with Klaviyo delivering breakthrough AI personalized recommendations for eCommerce retargeting.

Key Points: 
  • Fast Simon (formerly InstantSearch+) today unveiled a new integration and partnership with Klaviyo delivering breakthrough AI personalized recommendations for eCommerce retargeting.
  • With just a few clicks, both Fast Simon and Klaviyo plug into top eCommerce platforms, including Shopify , BigCommerce , Magento , Microsoft Dynamics and WooCommerce .
  • "Fast Simons integration unlocks an exciting new strategy and use case for our brands, said Stewart Wesley, strategic partner manager, technology, Klaviyo.
  • By identifying customer buying intent and sending relevant and personalized communications, Fast Simon has created a powerful new communications strategy for Klaviyo customers."

ShowHeroes Group appoints Sarah Lewis to strengthen its global CTV leadership

Retrieved on: 
Tuesday, August 3, 2021
Marketing, CTV Television Network, CTV 2, Targeted advertising, China Television, Privacy, Global Television Network

As Global Director CTV, Lewis will manage all processes relating to Connected TV across all markets from August 2021.

Key Points: 
  • As Global Director CTV, Lewis will manage all processes relating to Connected TV across all markets from August 2021.
  • Her start at ShowHeroes Group underlines our claim to market leadership, and we are very happy to welcome her to the team", says Ilhan Zengin, founder and CEO of ShowHeroes Group.
  • I also look forward to building a strong contextual solution for targeting ads on the big screen in a privacy-compliant way and to sustainably strengthen the Group's market position in the CTV sector," adds Sarah Lewis, Global Director CTV at ShowHeroes Group.
  • ShowHeroes Group was founded in 2020 as a result of the ongoing expansion and growth of its premium digital video brand ShowHeroes.