Online advertising

Exploring the Real Costs of Radio Advertising - 'The Radio Agency' Offers Cost Transparency With Premium Audio Advertising for Less Than Many Might Guess

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Communication design, Advertising campaigns, Advertising, Online advertising

"Most advertising agencies absolutely dread the question of how much it costs to run a radio advertising campaign," said Lipsky.

Key Points: 
  • "Most advertising agencies absolutely dread the question of how much it costs to run a radio advertising campaign," said Lipsky.
  • "But we understand the importance of an advertiser knowing the costs involved, so they can make informed decisions."
  • Every advertising campaign is different with 10,000+ media choices in the U.S. across AM/FM, satellite, podcasts, and digital streaming.
  • For the latest information on radio advertising or other helpful marketing insights, visit The Radio Agency's blog online .

Comscore Teams with Experian, InfoSum and LiveRamp to Bring First-Party Data into its Cookieless Audience Targeting Capabilities

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Online advertising, Internet privacy, Advertising, Market segmentation, Targeted advertising, Tracking, comScore, HTTP cookie, Privacy

Comscore'sPredictive Audiencesis the standard for cookie-free audience targeting at scale, enabling advertisers to reach audiences based on granular behaviors in a contextually-driven manner.

Key Points: 
  • Comscore'sPredictive Audiencesis the standard for cookie-free audience targeting at scale, enabling advertisers to reach audiences based on granular behaviors in a contextually-driven manner.
  • The addition of first-party data ensures that advertisers can continue to rely on their own first-party data while utilizing Comscore's industry-leading contextual methodologies.
  • This results in a privacy-centric crosswalk between audience data andfuture-proof contextual signals that only Comscore can deliver.
  • Now the behavioral audience possibilities are limitless as clients can bring their own data to the table.

The Perpetua Content Network Unlocks Discoverability and Exposure at Scale For Brands

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Articles, Brand management, Online advertising, Search engine optimization, Discoverability, Information architecture, Customer experience

"Content is part of the customer experience and with the launch of the Perpetua Content Network we add another way for our brand customers to find incremental sales growth through earned media and make more connections with shoppers," says Rosco Hill, CEO Perpetua.

Key Points: 
  • "Content is part of the customer experience and with the launch of the Perpetua Content Network we add another way for our brand customers to find incremental sales growth through earned media and make more connections with shoppers," says Rosco Hill, CEO Perpetua.
  • The Perpetua Content Network gives brands a way to advance discoverability of their products through media with one-click access to a network of publishing partners directly from the Perpetua app.
  • Perpetua customers can now apply to access the Perpetua Content Network to boost their brand exposure and sales through high-level content on a network of top-tier retail sites (e.g.
  • By connecting brands to multiple marketing channels, including editorial content, Perpetua opens up new data points for brands to manage and optimize their full-funnel marketing strategy, including the impact of earned media.

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Online advertising, Digital marketing, Communication design, Advertising, Interactive advertising, Email marketing, Advertising media selection, Digital display advertising

The process of using the internet as a medium to deliver marketing or promotional messages to a targeted audience is known as internet advertising.

Key Points: 
  • The process of using the internet as a medium to deliver marketing or promotional messages to a targeted audience is known as internet advertising.
  • According to the Interactive Advertising Bureau (IAB), mobile and desktop advertising account for about two-thirds of the overall advertising budget for video advertisements.
  • Email marketing is also one of the most cost-effective advertising methods as well as the oldest kind of web advertising.
  • The report provides in-depth analysis for the Global Internet Advertising Market Industry Dynamics, Market Size, and Opportunity Forecast to 2027, based on following segmentations:

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Online advertising, Digital marketing, Communication design, Advertising, Interactive advertising, Email marketing, Advertising media selection, Digital display advertising

The process of using the internet as a medium to deliver marketing or promotional messages to a targeted audience is known as internet advertising.

Key Points: 
  • The process of using the internet as a medium to deliver marketing or promotional messages to a targeted audience is known as internet advertising.
  • According to the Interactive Advertising Bureau (IAB), mobile and desktop advertising account for about two-thirds of the overall advertising budget for video advertisements.
  • Email marketing is also one of the most cost-effective advertising methods as well as the oldest kind of web advertising.
  • The report provides in-depth analysis for the Global Internet Advertising Market Industry Dynamics, Market Size, and Opportunity Forecast to 2027, based on following segmentations:

Business Intelligence Group Names Connex Product of the Year in Sales and Marketing Technology Awards

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Business process, Digital marketing, Online advertising

Connex , named Product of the Year, is Rise's solution to the ever-growing need for proactive intelligence and automation in digital marketing.

Key Points: 
  • Connex , named Product of the Year, is Rise's solution to the ever-growing need for proactive intelligence and automation in digital marketing.
  • With Alerts running 24/7, Rise teams can take immediate action on value-driving opportunities to exceed business KPIs faster.
  • The Company's integrated marketing platform helps brands and marketers reduce complexity, increase efficiency and enhance marketing spend effectiveness.
  • The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world.

WebFindYou Elevates Its All-in-One Digital Marketing Technology With Enhanced Social Media Manager

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Digital marketing, Online advertising, Social media, Direct digital marketing, Outline of marketing

After recently launching a much-anticipated live chat feature earlier this month, the Unique All-in-One Digital Marketing Technology has just rolled out its newest feature to help keep businesses at the top of their digital marketing game.

Key Points: 
  • After recently launching a much-anticipated live chat feature earlier this month, the Unique All-in-One Digital Marketing Technology has just rolled out its newest feature to help keep businesses at the top of their digital marketing game.
  • It now includes an enhanced Social Media Manager, complete with auto-posting, scheduling and conversion tracking capabilities across popular social networks.
  • This new social media feature comes included, at no additional charge, with the powerful WebFindYou All-in-One Digital Marketing Technology that is revolutionizing the Digital Marketing industry as a whole by making it simpler and more affordable for everyone.
  • WebFindYou is a Unique All-in-One Digital Marketing Technology that does not rely on third-party plugins that can slow a website down.

WebFX Wins Gold at AVA Digital Awards

Retrieved on: 
Monday, July 26, 2021
Marketing, Digital marketing, Online advertising

HARRISBURG, Pa., July 26, 2021 /PRNewswire-PRWeb/ --WebFX, one of the top digital marketing agencies in the world, is thrilled to announce their Gold Award for MarketingCloudFX their proprietary marketing tool.

Key Points: 
  • HARRISBURG, Pa., July 26, 2021 /PRNewswire-PRWeb/ --WebFX, one of the top digital marketing agencies in the world, is thrilled to announce their Gold Award for MarketingCloudFX their proprietary marketing tool.
  • The AVA Digital Awards is an international competition that praises agencies' creativity in categories like digital marketing, web-based production, video production, audio production, and more.
  • Judged by the Association of Marketing and Communication Professionals (AMCP), the awards program has been celebrating audio-visual arts since its creation in 1994.
  • WebFX is the largest performance marketing firm focusing on premium SMBs dedicated to driving traffic, leads, and sales using the web.

Hivestack Announces Global Partnership with The Trade Desk

Retrieved on: 
Monday, July 26, 2021
Online advertising, The Trade Desk

MONTREAL, QC, July 26, 2021 /PRNewswire/ - Hivestack , the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk , a global technology company that empowers buyers of digital advertising.

Key Points: 
  • MONTREAL, QC, July 26, 2021 /PRNewswire/ - Hivestack , the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk , a global technology company that empowers buyers of digital advertising.
  • The partnership will see The Trade Desk (via their platform Solimar ) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale.
  • "I couldn't be more thrilled to count The Trade Desk as a partner on our collective journey to shape the evolution of digital advertising", said Andreas Soupliotis, CEO, Hivestack.
  • The first programmatic DOOH campaign between Hivestack and the Trade Desk has already kicked off in Canada.

Hivestack Announces Global Partnership with The Trade Desk

Retrieved on: 
Monday, July 26, 2021
Online advertising, The Trade Desk

MONTREAL, July 26, 2021 /PRNewswire/ -- Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The Trade Desk (via their platform Solimar) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale.

Key Points: 
  • MONTREAL, July 26, 2021 /PRNewswire/ -- Hivestack , the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk , a global technology company that empowers buyers of digital advertising.
  • The partnership will see The Trade Desk (via their platform Solimar ) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale.
  • "I couldn't be more thrilled to count The Trade Desk as a partner on our collective journey to shape the evolution of digital advertising", said Andreas Soupliotis, CEO, Hivestack.
  • The first programmatic DOOH campaign between Hivestack and the Trade Desk has already kicked off in Canada.