Online advertising

Red Sift and Entrust Survey: Showing a Logo Positively Affects Consumer Interaction With Emails, Open Rates, Buying Behavior, Brand Recall and Confidence

Retrieved on: 
Tuesday, July 20, 2021
Marketing, Advertising, Communications, Security, Technology, Software, Internet, Email authentication, eMail, Online advertising, Bimi, DMARC, Brand, Open rate, Cyberspace, Computer networking, Marketing, Red Sift, Entrust Corporation, RED SIFT, ENTRUST CORPORATION

The survey found that among consumers, the inclusion of a registered logo using BIMI standards:

Key Points: 
  • The survey found that among consumers, the inclusion of a registered logo using BIMI standards:
    Increased open rates by 21%, irrespective of brand strength or market share.
  • Brands can manage their logo and obtain VMCs from Entrust right through the Red Sift OnDMARC interface and get their emails DMARC-secured more quickly.
  • We assessed the impact of logo visibility (enabled by BIMI) on transactional email, promotional email, open rates, brand recall, buying choices and confidence in legitimacy.
  • The Red Sift Open Cloud is a data analysis platform that is purpose-built for the challenges of cybersecurity.

Amazon Top Seller Selects Noogata to Optimize E-Commerce Sales

Retrieved on: 
Tuesday, July 20, 2021
Marketing, Online advertising, Consumer behaviour, Business models, 3D publishing, Amazon, Pricing, Click-through rate, Advertising

Noogata will do this by optimizing the effectiveness and efficiency of its marketing and business strategies in the fiercely competitive Amazon eCommerce marketplace.

Key Points: 
  • Noogata will do this by optimizing the effectiveness and efficiency of its marketing and business strategies in the fiercely competitive Amazon eCommerce marketplace.
  • Noogata will also help create content recommendations, optimize pricing and craft high-impact advertising strategies - all to ultimately increase exposure, click-through rates and conversion.
  • "Since launching on Amazon five years ago, mDesign has become a Top 10 marketplace seller," said Stacey Renfro, mDesign CEO.
  • The AI models that Noogata provides are critical, as we look to optimize our product descriptions, advertising, inventory and pricing structure.

Mrkt360 is investing in the youth of today to become a leader in the digital marketing world of tomorrow

Retrieved on: 
Tuesday, July 20, 2021
Marketing, Digital marketing, Online advertising, Advertising, Marketing communications, Draft:Handigeni Digital Innovations

Mrkt360's internship program aims to ensure a more efficient and talented digital marketing industry is developed.

Key Points: 
  • Mrkt360's internship program aims to ensure a more efficient and talented digital marketing industry is developed.
  • Mrkt360 is a Toronto, Ontario based digital marketing agency and specializes in creating marketing solutions through multiple advertising platforms (Google, Facebook as well as YouTube).
  • Mrkt360 develops effective digital marketing strategies for its clients with the inclusion of generating a brand image and social media presence.
  • Our firm is constantly expanding and looking for the next possible way to both grow and improve the digital marketing industry.

Simpli.fi Named to the AdExchanger 2021 Programmatic Power Players List

Retrieved on: 
Tuesday, July 20, 2021
Marketing, Online advertising, Advertising, Market segmentation, Targeted advertising

FORT WORTH, Texas, July 20, 2021 /PRNewswire/ --Today, Simpli.fi , a leader in programmatic advertising and agency management software, announced that the company has been named to the AdExchanger 2021 Programmatic Power Players List , an annual list that serves as a resource for marketers and publishers looking to identify their next trusted business partner in the programmatic space.

Key Points: 
  • FORT WORTH, Texas, July 20, 2021 /PRNewswire/ --Today, Simpli.fi , a leader in programmatic advertising and agency management software, announced that the company has been named to the AdExchanger 2021 Programmatic Power Players List , an annual list that serves as a resource for marketers and publishers looking to identify their next trusted business partner in the programmatic space.
  • Simpli.fi was recognized as a top programmatic platform and strategic partner based on its innovative programmatic advertising solutions including its advanced CTV advertising, household addressable targeting, and its best-in-class managed service offering.
  • "We are thrilled to once again be included in AdExchanger's Power Players List," said Ryan Horn, SVP of Marketing at Simpli.fi.
  • The 2021 Programmatic Power Players companies were chosen from hundreds of submissions received from across the globe.

Mobiquity Technologies Launches MobiExchange: The Fastest and Easiest Way for Community Platforms to Launch Digital Media Campaigns  

Retrieved on: 
Tuesday, July 20, 2021
Marketing, Communication design, Advertising, Online advertising, Consumer behaviour

MobiExchange is the fastest, easiest, and most affordable way for clients like NationBuilder to launch a digital media campaign.

Key Points: 
  • MobiExchange is the fastest, easiest, and most affordable way for clients like NationBuilder to launch a digital media campaign.
  • MobiExchange is a SaaS platform for digital advertising and data services that is so easy to use that a non-technical person could reach their target audience within minutes.
  • We will also continue to add more services as needed so that MobiExchangecontinues to be a one-stop digitalmarketingplatformforNationBuilderand other community platforms.
  • Mobiquity Technologies Advangelists subsidiary (www.advangelists.com) provides programmatic advertising technologies and insights on consumer behavior.

Initiative to Make the Internet Private and Secure Potentially Gone Wrong?

Retrieved on: 
Tuesday, July 20, 2021
World Wide Web, Articles, Internet privacy, Marketing, Digital marketing, Online advertising, Search engine optimization, Privacy

Privacy benefits inspired the Encrypted Web Initiative back in 2014 when major Search engines announced that encrypted web communication will translate as a positive signal in search engine ranking.

Key Points: 
  • Privacy benefits inspired the Encrypted Web Initiative back in 2014 when major Search engines announced that encrypted web communication will translate as a positive signal in search engine ranking.
  • Following years, the SEO race made us to a point that the majority, 51.8 percent of websites use SSL.
  • These numbers are getting drastically higher and already occupy around 20% of Global Internet Traffic.
  • With all the hats off to Initiative and attempts to make the web a more secure and private place for end users, however, modern Internet ended up with a few fundamental problems.

Cohere Capital Completes Strategic Growth Investment in iPromote, a Leading Digital Advertising Technology Platform

Retrieved on: 
Tuesday, July 20, 2021
Banking, Software, Professional services, Technology, Small business, Other Communications, Other Professional Services, Marketing, Advertising, Communications, Finance, Other Technology, Telecommunications, Marketing, SMB, Online advertising, Advertising, iPromote, Cohere Capital, IPROMOTE, COHERE CAPITAL

iPromote is a leading omni-channel digital advertising platform purpose built for small and medium-sized businesses (SMBs).

Key Points: 
  • iPromote is a leading omni-channel digital advertising platform purpose built for small and medium-sized businesses (SMBs).
  • The investment and partnership with Cohere will allow iPromote to continue to enhance its offering and further penetrate the underserved SMB digital advertising market through additional channel and agency partners.
  • iPromote is a provider of digital advertising technology and solutions designed to help underserved SMBs access the high growth programmatic digital advertising market in an efficient and cost-effective way.
  • Cohere Capital has a flexible mandate across growth markets, but primarily targets recapitalizations and growth investments in rapidly growing technology-enabled services companies.

Business Nucleus Carries Strong Growth and Business Momentum Into Q3

Retrieved on: 
Monday, July 19, 2021
Marketing, Business, Sales, Supply chain management, Online advertising, Business process, Brick and mortar, Costs, Digital marketing, Customer, E-commerce

Business Nucleus also has a 96% retention rate for clients that stay more than 12 months.

Key Points: 
  • Business Nucleus also has a 96% retention rate for clients that stay more than 12 months.
  • Business Nucleus also helped its brick and mortar clients pivot into e-commerce during the pandemic, expanding their customer base from local shoppers to national consumers.
  • "Business Nucleus has shown our clients over the last 14 months the power of a strong digital marketing presence," said Daniel Cieslak, founder, and head of content strategy.
  • Business Nucleus will build on its momentum to further streamline its internal and client-facing processes to improve delivery speeds, client return on investment (ROI), and communication efforts.

Unbounce Introduces the First AI-Guided Landing Page Building Experience

Retrieved on: 
Monday, July 19, 2021
Digital marketing, E-commerce, World Wide Web, Unbounce, Online advertising, Landing page, Conversion marketing

VANCOUVER, British Columbia, July 19, 2021 (GLOBE NEWSWIRE) -- Unbounce , the global leader in landing page and conversion intelligence software, today announced the launch of Smart Builder (open beta), an AI-powered landing page builder that takes marketers through a guided, personalized journey of creating a landing page, pre-built to convert.

Key Points: 
  • VANCOUVER, British Columbia, July 19, 2021 (GLOBE NEWSWIRE) -- Unbounce , the global leader in landing page and conversion intelligence software, today announced the launch of Smart Builder (open beta), an AI-powered landing page builder that takes marketers through a guided, personalized journey of creating a landing page, pre-built to convert.
  • Building a landing page without any guidance can be particularly challenging for small business owners with limited time, ad budgets and marketing expertise.
  • Learn more about Smart Builder and Unbounce here: unbounce.com/product/smart-builder
    Unbounce is the global leader in landing page and conversion intelligence software empowering marketers to build and test high-performing landing pages without a web developer.
  • As part of the companys purpose to help the world grow smarter, the landing page platform is helping marketers dramatically increase their conversions leveraging the Unbounce Conversion Intelligence technology.

154 Agency to provide digital marketing for Novo Integrated Sciences, Inc.

Retrieved on: 
Monday, July 19, 2021
Marketing, Brand management, Digital marketing, Online advertising, Content marketing, Brand awareness

AUSTIN, Texas, July 19, 2021 /PRNewswire/ - 154 Agency LLC (154) has announced today that it has reached an agreement with Novo Integrated Sciences, Inc. (NASDAQ: NVOS) (Novo), to perform digital marketing, brand awareness, and related work.

Key Points: 
  • AUSTIN, Texas, July 19, 2021 /PRNewswire/ - 154 Agency LLC (154) has announced today that it has reached an agreement with Novo Integrated Sciences, Inc. (NASDAQ: NVOS) (Novo), to perform digital marketing, brand awareness, and related work.
  • 154 provides social media, creative strategy, public relations and content marketing.
  • 154 is providing their signature digital overhaul for Novo Integrated Sciences and its subsidiaries.
  • We are extremely excited to widen our portfolio and further develop custom marketing strategies for a larger spectrum of clients."