Online advertising

E-commerce banking platform Juni integrates with Performance driven traffic network ZeroPark

Retrieved on: 
Wednesday, July 28, 2021
Web browsers, Online advertising, E-commerce, Electronics industry, Non-store retailing, Supply chain management, Brave

GOTHENBURG, Sweden, July 28, 2021 /PRNewswire/ -- Juni , the financial companion for e-commerce entrepreneursintegrates with ZeroPark,theperformance driven traffic network that provides redirect, pop and search traffic for media-buyers, with the search traffic being its latest addition to the platform.

Key Points: 
  • GOTHENBURG, Sweden, July 28, 2021 /PRNewswire/ -- Juni , the financial companion for e-commerce entrepreneursintegrates with ZeroPark,theperformance driven traffic network that provides redirect, pop and search traffic for media-buyers, with the search traffic being its latest addition to the platform.
  • And it's also specifically the search traffic that has proven very effective for e-commerce brands and drop shippers - allowing users to bid on search traffic through the Brave browser.
  • After funding your ZeroPark account you will now be able to see it in your Juni dashboard - following your spend in realtime.
  • Secondly - you will soon receive your invoices automatically on a daily, weekly or monthly basis depending on your needs.

AcuityAds Announces Date for Second Quarter 2021 Financial Results Video Conference Call

Retrieved on: 
Wednesday, July 28, 2021
Marketing, E-commerce, Omnichannel, Online advertising, Advertising

AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend.

Key Points: 
  • AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend.
  • Its journey automation technology, illumin, offers planning, buying and real-time intelligence from one platform.
  • With proprietary Artificial Intelligence, illumin brings unique programmatic capabilities to close the gap between advertising planning and execution.
  • Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Viant Launches Identity-Based Cookieless Measurement Solution

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Data management, Advertising, Communications, Technology, Software, Other Communications, Draft:Viant Technology, HTTP cookie, Viant, Online advertising

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the expansion of Adelphic advertising softwares suite of campaign performance and measurement tools to include Conversion Lift, an identity-based measurement solution that provides a more accurate and all-encompassing view of advertising performance in the absence of third-party cookies.

Key Points: 
  • Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the expansion of Adelphic advertising softwares suite of campaign performance and measurement tools to include Conversion Lift, an identity-based measurement solution that provides a more accurate and all-encompassing view of advertising performance in the absence of third-party cookies.
  • Viants proprietary approach addresses several third-party cookies measurement challenges facing todays marketers.
  • At Viant, were committed to helping brands and agencies navigate the cookieless world, said Steven Ohrnstein, Senior Vice President of Platform Automation & Analytics, Viant.
  • Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels.

Latinx Legal Marketing Book Soars to Amazon's #1 New Release and Gains Buzz From Press

Retrieved on: 
Wednesday, July 28, 2021
Marketing, Business process, Online advertising, Market segmentation, Advertising, Targeted advertising, Brand

Fragkouli and Levy were also featured on Law360, once again discussing the importance of marketing to Hispanic audiences and the intricacies of doing so effectively.

Key Points: 
  • Fragkouli and Levy were also featured on Law360, once again discussing the importance of marketing to Hispanic audiences and the intricacies of doing so effectively.
  • Natalie Fragkouli is an MBA with more than 10 years of experience serving firms that need help marketing to the Hispanic American demographic.
  • Liel Levy grew up working in a family-owned business that became one of the country's largest Hispanic legal brands.
  • Together, Fragkouli and Levy co-founded Nanato Media with the goal of helping law firms run relevant, expert campaigns targeting local Hispanic markets.

Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Advertising, Billboards, Communication design, Online advertising, Street furniture, Grocery store, Advertising industry, Demand-side platform, Out-of-home advertising

AUSTIN, Texas, July 27, 2021 /PRNewswire/ -- Lamar Advertising , one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV , a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal.

Key Points: 
  • AUSTIN, Texas, July 27, 2021 /PRNewswire/ -- Lamar Advertising , one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV , a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal.
  • "We see the partnership with Grocery TV as an opportunity to combine important touch points along the consumer journey," stated Lamar's Vice President of Digital Growth, Ian Dallimore.
  • "By running campaigns on our digital billboards along with nearby Grocery TV displays, advertisers can make meaningful connections and build brand credibility."
  • Grocery TV is the largest digital advertising network in U.S. grocery with over 6,000 locations.

Sparxoo Recognized as Top Firm in Florida by Clutch

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Digital marketing, Online advertising, Clutch

In an official announcement scheduled for July 27th, Clutch , the industry leader for data-driven field guide for B2B buying and hiring decisions, Sparxoo Digital of The Sparxoo Collective will be named one of Clutch's top firms in both Tampa Bay and Florida.

Key Points: 
  • In an official announcement scheduled for July 27th, Clutch , the industry leader for data-driven field guide for B2B buying and hiring decisions, Sparxoo Digital of The Sparxoo Collective will be named one of Clutch's top firms in both Tampa Bay and Florida.
  • With this recognition, Sparxoo Digital can expect an increase in awareness and client base as Clutch provides a network of 500,000+ buyers.
  • This Clutch award will strengthen brand recognition and online visibility, establish credibility in the digital marketing industry, demonstrate commitment to Sparxoo clients' success, and drive inbound leads.
  • Sparxoo Digital is a fully integrated digital agency that delivers strategically creative impact to empower market leadership for clients.

MRKT360 joins Digital Main Street to support small businesses through digital marketing services

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Articles, Digital technology, Information and communications technology, Digital divide, Digital marketing, Online advertising, Digital transformation, Digital citizen

Digital Main Street launched the ShopHERE program, in response with the City of Toronto, to provide greater support to small businesses to quickly adapt to online platforms to survive.

Key Points: 
  • Digital Main Street launched the ShopHERE program, in response with the City of Toronto, to provide greater support to small businesses to quickly adapt to online platforms to survive.
  • Digital Main Street has partnered with the Government of Canada and the Province of Ontario to launch the Digital Transformation Grant (DTG) program to assist businesses with their transition.
  • The goals and values of Digital Main Street and Mrkt360 are also aligned, as both companies prioritize developing and enhancing the digital community by helping businesses evolve through digital marketing efforts.
  • As a digital marketing vendor for Digital Main Street, Mrkt360 emphasizes their mission to help grant approved businesses grow, establish a voice online, and find success in the digital world.

Choozle 2021 Mid-Year Digital Advertising Trend Report Reveals Consumer Behavior Continues to Impact Campaign Strategy

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Mass media, Technology, Communication design, Online advertising, Advertising, Smart TV

DENVER, July 27, 2021 /PRNewswire/ -- Choozle , a self-service programmatic ad platform, today released the findings of its 2021 mid-year digital advertising trend report.

Key Points: 
  • DENVER, July 27, 2021 /PRNewswire/ -- Choozle , a self-service programmatic ad platform, today released the findings of its 2021 mid-year digital advertising trend report.
  • Connected TV usage in digital advertising campaigns continues to increase in adoption, growing by 21percent since the end of 2020.
  • To learn more about Choozle and the recent 2021 Mid-Year Digital Advertising Trend Report, please visit https://choozle.com/docs/2021-Midyear-Key-Findings-Report .
  • Choozle Digital Advertising Made Easy provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected TV, digital out-of-home, and other mediums all from a single, intuitive interface.

Litmus Debuts Speakers For Litmus Live 2021

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Online advertising, Digital marketing, eMail, Email marketing, Market research, Spamming, Litmus, Cyberspace, World Wide Web

BOSTONand SAN MATEO, Calif, July 27, 2021 /PRNewswire/ -- Litmus , the leader in email marketing, today announces its plan for Litmus Live 2021 , the premier conference for marketers, from CMOs, VPs, and directors to email marketing strategists, copywriters, designers, and developers.

Key Points: 
  • BOSTONand SAN MATEO, Calif, July 27, 2021 /PRNewswire/ -- Litmus , the leader in email marketing, today announces its plan for Litmus Live 2021 , the premier conference for marketers, from CMOs, VPs, and directors to email marketing strategists, copywriters, designers, and developers.
  • At Litmus Live, marketers will learn how to optimize their email program and leverage an email-first approach: utilizing email as an accelerator, converter, and relationship-builder.
  • Sessions and workshops at Litmus Live 2021 will provide attendees with the necessary insights to unlock desired results in our present and future marketing landscape."
  • To keep updated with Litmus Live 2021 updates and to register for the event, visit litmus.com/conference .

PostcardMania Reaches Milestone 100,000 Clients in Over 350 Industries, Set to Celebrate with $100,000 Marketing Giveaway Special

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Digital marketing, Spamming, Online advertising, E-commerce, Omnichannel, Email marketing, Advertising, Mail

Since then, PostcardMania now has 300 staff, a custom-built 60,000-square-foot facility, 100,000 small business clients, 279,873 campaigns delivered, and 2.24 billion mail pieces printed.

Key Points: 
  • Since then, PostcardMania now has 300 staff, a custom-built 60,000-square-foot facility, 100,000 small business clients, 279,873 campaigns delivered, and 2.24 billion mail pieces printed.
  • Gradually, they added all the components necessary to succeed at modern-day marketing website development, email marketing, digital ads, social media marketing, and more.
  • To celebrate 100,000 clients, PostcardMania is giving away $100,000 in free marketing this week.
  • 500 list as well asForbes.com, Entrepreneur.com, Inc. Magazine, and more.PostcardMania offers fully integrated omnichannel marketing campaigns and full direct mail automation.