HTTP cookie

Monsido Unveils Consent Manager Tool for Accessible and Straightforward Website User and Cookie Consent

Thursday, July 29, 2021 - 4:30pm

SAN DIEGO, July 29, 2021 /PRNewswire/ --Monsido, the leading digital governance solution that enhances user experience, today announced the launch of its newest product, Monsido Consent Manager.

Key Points: 
  • SAN DIEGO, July 29, 2021 /PRNewswire/ --Monsido, the leading digital governance solution that enhances user experience, today announced the launch of its newest product, Monsido Consent Manager.
  • With a fully accessible interface for users, organizations will benefit from features like consent analytics, automatic and anonymized consent logging, and custom branding options.
  • Monsido's CEO Jannik Grntved explains, "With Monsido Consent Manager, we are taking the gray area out of website user consent and cookie management while empowering an accessible user experience that builds trust between our clients and their website visitors."
  • Learn more about Monsido Consent Manager on the Monsido website.

Advantage Capital Invests $2.75 Million in Neighbor’s Cookies

Wednesday, July 28, 2021 - 6:55pm

Advantage Capital today announced a $2.75 million investment in West Monroe-based cookie dough and confectionary distributor, Neighbors Cookies.

Key Points: 
  • Advantage Capital today announced a $2.75 million investment in West Monroe-based cookie dough and confectionary distributor, Neighbors Cookies.
  • Neighbors Cookies is a leading producer of edible cookie dough, partnering with major national brands to distribute its products.
  • Right now is a critical time to support small businesses like Neighbors Cookies, said Justin Obletz, managing director at Advantage Capital.
  • Advantage Capital provides financing to established and emerging companies located in communities underserved by conventional sources of capital.

Viant Launches Identity-Based Cookieless Measurement Solution

Tuesday, July 27, 2021 - 1:30pm

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the expansion of Adelphic advertising softwares suite of campaign performance and measurement tools to include Conversion Lift, an identity-based measurement solution that provides a more accurate and all-encompassing view of advertising performance in the absence of third-party cookies.

Key Points: 
  • Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the expansion of Adelphic advertising softwares suite of campaign performance and measurement tools to include Conversion Lift, an identity-based measurement solution that provides a more accurate and all-encompassing view of advertising performance in the absence of third-party cookies.
  • Viants proprietary approach addresses several third-party cookies measurement challenges facing todays marketers.
  • At Viant, were committed to helping brands and agencies navigate the cookieless world, said Steven Ohrnstein, Senior Vice President of Platform Automation & Analytics, Viant.
  • Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels.

Comscore Teams with Experian, InfoSum and LiveRamp to Bring First-Party Data into its Cookieless Audience Targeting Capabilities

Tuesday, July 27, 2021 - 1:30pm

Comscore'sPredictive Audiencesis the standard for cookie-free audience targeting at scale, enabling advertisers to reach audiences based on granular behaviors in a contextually-driven manner.

Key Points: 
  • Comscore'sPredictive Audiencesis the standard for cookie-free audience targeting at scale, enabling advertisers to reach audiences based on granular behaviors in a contextually-driven manner.
  • The addition of first-party data ensures that advertisers can continue to rely on their own first-party data while utilizing Comscore's industry-leading contextual methodologies.
  • This results in a privacy-centric crosswalk between audience data andfuture-proof contextual signals that only Comscore can deliver.
  • Now the behavioral audience possibilities are limitless as clients can bring their own data to the table.

Top-Rated Partner Marketing Platform Releases Innovative Facebook Campaign Tracking Integration

Thursday, July 22, 2021 - 6:00pm

Once configured, an eCommerce brand, affiliate network, or agency can send conversion data into Facebook from their Everflow dashboard using the Facebook Conversions API.

Key Points: 
  • Once configured, an eCommerce brand, affiliate network, or agency can send conversion data into Facebook from their Everflow dashboard using the Facebook Conversions API.
  • Everflow's new integration notably allows Facebook campaign tracking without cookies, which are quickly becoming obsolete due to privacy concerns.
  • For more information on the Everflow Facebook Conversions API integration, visit Everflow's New Facebook Conversions API Integration: Ditch The Cookies & Level Up Your Campaigns With A Smarter Partner Postback.
  • Launched in 2016, Everflow is a smarter partner marketing platform that is currently utilized by over 700 clients worldwide.

Adway Secures $6M in Seed Funding to Help Build Out Patented Street-level Media Platform

Wednesday, July 21, 2021 - 2:00pm

SANTA MONICA, Calif., July 21, 2021 /PRNewswire/ -- Adway, a digital advertising network providing brands with a new way to engage and attract consumers by reimagining street-level media, announced today that it raised $6 million in seed funding, led by investment firm Upfront Ventures and others including Revel Ventures, Watertower Ventures, Inflection Capital, and more.

Key Points: 
  • "I love that Adway can help us target specific locations around cities with specific messaging that can change by geography," said Alan Nathan, Co-Founder of Sweetfin.
  • Using Bluetooth technology, Adway identifies the number of active cellular devices within their vehicles' proximity and tracks unique bluetooth identifiers.
  • Adway does not collect individuals' media access control (MAC) addresses, browser activity, cookies, etc.
  • Adway is a digital advertising network providing brands with a new elegant way to engage and attract consumers by reimagining street-level media.

Bougie Bakes Expands Healthy Baked Goods Offering Beyond Humans, Launches Bougie Barks Superfood Dog Cookies

Wednesday, July 14, 2021 - 3:40pm

LOS ANGELES, July 14, 2021 /PRNewswire/ -- Bougie Bakes ( www.bougiebakes.com ), a Los Angeles-based maker-distributor of healthy snack alternatives, has released their much anticipated dog cookies under the Bougie Barks brand.

Key Points: 
  • LOS ANGELES, July 14, 2021 /PRNewswire/ -- Bougie Bakes ( www.bougiebakes.com ), a Los Angeles-based maker-distributor of healthy snack alternatives, has released their much anticipated dog cookies under the Bougie Barks brand.
  • "We follow the same principles for our dog cookies as we do for our human cookies," say Ryan and Meghan Quinn Co-Founders at Bougie Bakes.
  • Bougie Bakes, the human version of these cookies, was launched in 2018 after Ryan and Meghan struggled to find better-for-you baked goods that satisfied their sweet tooth cravings during their wedding prep.
  • Bougie Barks are packaged in sustainable post-consumer recycled pouches and available exclusively via the Bougie Bakes website.

SFW Capital Partners Completes Majority Investment in Global Search Intelligence Leader Captify

Wednesday, July 14, 2021 - 1:00pm

As Advertisers Put Privacy First, Company Poised for Further Global Growth with Search Data-Driven Platform

Key Points: 
  • As Advertisers Put Privacy First, Company Poised for Further Global Growth with Search Data-Driven Platform
    RYE, N.Y., July 14, 2021 /PRNewswire/ --SFW Capital Partners, LP ("SFW") today announced that it has completed a majority investment in Captify Technologies Ltd. ("Captify"), a "privacy-first" search technology leader.
  • Founded in 2011 and headquartered in London, Captify is the only privacy-centric, first-party, search data ecosystem.
  • Without reliance on third-party cookies, Captify is the largest independent processor of search data outside of Google.
  • SFW Capital Partners is a specialized private equity firm that invests in leading Information, Software, Industrial and Healthcare Technology companies.

Maven Supports Unified ID 2.0 Initiative

Friday, July 2, 2021 - 1:04pm

At the forefront of finding solutions, Maven will prioritize the use of Unified ID 2.0 to preserve the free flow of content in exchange for relevant advertising.

Key Points: 
  • At the forefront of finding solutions, Maven will prioritize the use of Unified ID 2.0 to preserve the free flow of content in exchange for relevant advertising.
  • Unified ID 2.0 empowers publishers to pseudonymize their first-party data and allows advertisers to optimize their first-party customer data and measure their media investments without third-party cookies.
  • Initially developed by The Trade Desk, Unified ID 2.0 provides an upgrade to third-party cookies that use identifiers tied to encrypted, salted, and hashed email addresses.
  • We welcome Maven to the stable of industry leaders who support the Unified ID 2.0 initiative as they join our quest for a vibrant open internet, said JoAnna Foyle, SVP of Inventory Partnerships, The Trade Desk.

Newsweek Supports Unified ID 2.0 Initiative

Wednesday, June 30, 2021 - 6:00pm

Newsweek joins a long list of globally recognized companies like Oracle, The Washington Post, Nielsen and others in supporting Unified ID 2.0 as a first-party data solution.

Key Points: 
  • Newsweek joins a long list of globally recognized companies like Oracle, The Washington Post, Nielsen and others in supporting Unified ID 2.0 as a first-party data solution.
  • Unified ID 2.0 empowers publishers to pseudonymize their first-party customer data, measure their media investments without third-party cookies, and supportadvertisers'abilitiesto optimize their targeted reach.
  • Initially developed by The Trade Desk, Unified ID 2.0 provides an alternative to third-party cookies in the form of an anonymized identifier tied to encrypted email addresses.
  • Unified ID 2.0 is a next-generation identity solution that is a soon-to-be open-source digital framework.