Electra Consumer Products

Carrefour Group and Publicis Groupe launch Unlimitail

Retrieved on: 
Thursday, June 15, 2023
Spend, Advertising, Epsilon, Le Figaro, DOOH, Castorama, Retail media, M6, OOH, JCDecaux, Investment, ROI, Electra Consumer Products, Marketing, Online shopping, Video game, Publicis, Galeries Lafayette

to seize the booming retail media market in Continental Europe, Brazil and Argentina

Key Points: 
  • to seize the booming retail media market in Continental Europe, Brazil and Argentina
    PARIS, MASSY, FRANCE, June 15, 2023 – Carrefour Group and Publicis Groupe today launch their joint-venture, named UNLIMITAIL , to address the booming retail media market in Continental Europe, Brazil and Argentina.
  • Unlimitail is built on the most advanced technologies, CitrusAd powered by Epsilon, and the deepest retail expertise from Carrefour.
  • In only six months, Unlimitail has already converted its first 13 retail partners, representing together more than 120 million loyalty customers and 1.5 billion pages viewed a month: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products).
  • Only 6 months after the launch of the initiative, Unlimitail features Carrefour Group and 13 initial retail partners, representing more than 20 individual banners: Kingfisher France (Castorama and Brico Dépôt), Groupe Galeries Lafayette (Galeries Lafayette, La Redoute, Bazarchic), Rakuten France, Showroomprive Group (Showroomprivé, BeautéPrivée), ÏDKiDS (Oxybul and Okaïdi), LuisaViaRoma, MyOrigines, Bringo, Maquillalia, Juguetilandia, Public, LabelVie and Electra Consumer Products.