New Balance

Family caregivers can help shape the outcomes for their loved ones – an ICU nurse explains their vital role

Retrieved on: 
Tuesday, April 9, 2024

Marie landed in the intensive care unit where I am a bedside nurse because she was too agitated and needed more oxygen.

Key Points: 
  • Marie landed in the intensive care unit where I am a bedside nurse because she was too agitated and needed more oxygen.
  • As a seasoned bedside critical care nurse, I see firsthand the benefits that family caregivers bring to patient care in the hospital.
  • I also witness the emotional stress that caregivers experience when their loved one comes to the ICU.

Caregivers often battle anxiety and depression

  • From making medical decisions to advocating for their loved one, family caregivers have many important roles when their loved one is in the hospital.
  • However, caregivers carry heavy emotional burdens while supporting loved ones at the hospital.
  • Up to 70% of first-degree relatives of ICU survivors suffer from anxiety symptoms, more than a third suffer from depression, and many can experience symptoms of post-traumatic stress disorder, or PTSD.

Communication is critical

  • As you provide information about the patient at home, the medical team should be giving you updates about the patient’s condition in the hospital.
  • Knowing what to ask is essential to effective communication at the hospital.
  • Once familiar with your new environment, you may feel more at ease to truly be present for your loved one.
  • Every day, the interdisciplinary medical team sees each patient to discuss updates and treatment plans, and answers questions for the patient and their family.
  • Research has also shown that rounds relieve anxiety and stress among family caregivers due to the consistent daily communication and emotional support that they provide.

Nurses can be helpful

  • After clinical rounds, the interdisciplinary team of doctors and nurses establishes a daily plan of care for your loved one, which will be carried out by your bedside nurse.
  • The nurse will give the ordered medications, perform necessary clinical tasks and assess the patient for their response to the treatment.
  • Nurses are the most accessible resource you have when your loved one is in the hospital.

The importance of routines and familiarity

  • Preventing ICU delirium through reorientation and familiar faces can help prevent this serious complication and can even reduce their hospital stay.
  • Most families that come to the hospital describe the support they received from the medical team in a positive way.


Courtney Graetzer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

EDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers

Retrieved on: 
Thursday, March 7, 2024

EDO , the TV outcomes company, today released its inaugural Women’s Sports TV Outcomes Report .

Key Points: 
  • EDO , the TV outcomes company, today released its inaugural Women’s Sports TV Outcomes Report .
  • “Naturally, the growing interest in women’s sports presents a major opportunity for TV advertisers,” said Laura Grover, SVP, Head of Client Solutions, EDO.
  • The report also highlights the diversity of advertisers that have capitalized on an increasingly engaged women's sports audience.
  • The top advertisers in 2023 include:
    New Balance ads were 203% more effective than the average women's sports advertiser in 2023.

Celebrate the 12 Days of Christmas South Coast Plaza-Style! Enjoy Beautiful Holiday Décor, Fabulous New Stores, Gifts for Every Wish, Michelin Star Dining, and Much, Much More

Retrieved on: 
Wednesday, December 6, 2023

To celebrate the season, South Coast Plaza presents our version of the 12 Days of Christmas.

Key Points: 
  • To celebrate the season, South Coast Plaza presents our version of the 12 Days of Christmas.
  • "On the first day of Christmas, South Coast Plaza brought to all"
    Knife Pleat again earned a coveted Michelin star this year.
  • "On the second day of Christmas, South Coast Plaza brought to all"
    South Coast Plaza will soon be home to a gorgeous new two-level Gucci boutique.
  • "On the ninth day of Christmas, South Coast Plaza brought to all"
    Can you spot Santa's reindeer taking flight atop Santa’s Mountain in Carousel Court?

Winter Refresh: The Hottest Kicks on StockX Right Now

Retrieved on: 
Thursday, December 14, 2023

DETROIT, Dec. 14, 2023 /PRNewswire/ -- Current culture marketplace StockX analyzed consumer shopping trends to predict the most sought-after sneakers (and shoes) this season. According to StockX experts, top picks include cold weather favorites from Ugg as well as GORE-TEX-boosted performance styles from Salomon, New Balance, and Hoka. Consumers are also opting for Timberlands, the latest Samba collection from adidas and Wales Bonner, and skate-inspired silhouettes like the adidas Campus 00s.

Key Points: 
  • According to StockX experts, top picks include cold weather favorites from Ugg as well as GORE-TEX-boosted performance styles from Salomon, New Balance, and Hoka.
  • "We tend to see interest in seasonally-appropriate footwear like Ugg boots spike in the fourth quarter," said Drew Haines, merchandising director, StockX.
  • This tells us that customers aren't letting cold temperatures deter them from snapping up the latest styles."
  • Classic Timberlands: Since the company's inception, Timberland has produced some of the best and most dependable boots available, and they remain a winter staple for StockX customers.

StockX Launches '12 Days Of Giftmas,' Offers Daily Awards to Holiday Shoppers

Retrieved on: 
Monday, December 11, 2023

DETROIT, Dec. 11, 2023 /PRNewswire/ -- Today StockX announced its first-ever '12 Days of Giftmas' promotion, giving anyone who makes a purchase the chance to win a free site credit. Starting Wednesday, December 13, and continuing for the 12 days leading up to Christmas, one winner per day will receive the amount of their purchase back in site credit, up to $500. Winners will be revealed daily on StockX's Instagram and Twitter channels, with the first recipient announced on Thursday, December 14.

Key Points: 
  • Winners will be revealed daily on StockX's Instagram and Twitter channels, with the first recipient announced on Thursday, December 14.
  • The news comes amid strong holiday sales on StockX.
  • In preparation for the holidays, StockX rolled out new features to attract and better serve customers throughout the busy shopping season.
  • While non-Xpress Ship items are not guaranteed to be delivered by December 25, they are eligible for the '12 Days of Giftmas' promotion.

DDB WW Global CEO Alex Lubar appoints Tomas Gonsorcik as Global Chief Strategy Officer

Retrieved on: 
Thursday, December 7, 2023

NEW YORK, Dec. 7, 2023 /PRNewswire/ -- DDB Worldwide announces today that Tomas Gonsorcik has been elevated from Chief Strategy Officer, North America to Global Chief Strategy Officer. In this new role, Gonsorcik will oversee the strategy practice across DDB's global network of creative agencies. He will partner closely with Lubar, as well as Global President & Chief Operating Officer Glen Lomas, and newly appointed Chaka Sobhani, President & Chief Creative Officer, International. He will also join DDB's global leadership team and partner with DDB global planners and creative teams to inspire creativity that has the power to move consumers and impact positive change in their behavior.

Key Points: 
  • NEW YORK, Dec. 7, 2023 /PRNewswire/ -- DDB Worldwide announces today that Tomas Gonsorcik has been elevated from Chief Strategy Officer, North America to Global Chief Strategy Officer.
  • In this new role, Gonsorcik will oversee the strategy practice across DDB's global network of creative agencies.
  • He will partner closely with Lubar, as well as Global President & Chief Operating Officer Glen Lomas, and newly appointed Chaka Sobhani, President & Chief Creative Officer, International.
  • Tomas is also the co-chair of the 4A's Strategy Committee and sits on the WARC Global Effectiveness Council.

GULF OIL AND BOSTON CELTICS ANNOUNCE OFFICIAL PARTNERSHIP

Retrieved on: 
Thursday, December 7, 2023

WELLESLEY HILLS, Mass., Dec. 7, 2023 /PRNewswire/ -- Boston-based company, Gulf Oil today announced a multi-year partnership with the Boston Celtics, in which the fuel brand becomes the Official Fuel Partner of the 17-time World Champions. 

Key Points: 
  • WELLESLEY HILLS, Mass., Dec. 7, 2023 /PRNewswire/ -- Boston-based company, Gulf Oil today announced a multi-year partnership with the Boston Celtics, in which the fuel brand becomes the Official Fuel Partner of the 17-time World Champions.
  • "Gulf and the Celtics are two organizations with rich history in the Boston area.
  • Outside of the arena, the Gulf brand will utilize Celtics digital platforms to provide Celtics fans with offers to save at the pump at participating Gulf locations with the Gulf Pay mobile app.
  • "We are excited to extend our partnership with Gulf, a great Boston-based company," said Ted Dalton, Boston Celtics Chief Partnership Officer.

SIZING TECHNOLOGY SPECIALIST LAUNCHES IN USA TO TACKLE BILLION DOLLAR RETURNS PROBLEM

Retrieved on: 
Tuesday, December 5, 2023

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Makip announces its move into the US to enable retail/eCommerce and fashion brands to slash the $38 billion returns problem driven by ill-fitting clothing purchased online.

Key Points: 
  • Makip provides retailers with extremely accurate virtual 'try on' technology that guides consumers to the right-sized items every time they shop online.
  • Accurate online sizing technology can reduce the 24% returns rate which is expected to cost US retail/eCommerce businesses $25b in processing costs in 2023!
  • What US retailers and customers are craving is virtual sizing technology that recognizes unique body size requirements.
  • Makip's analysis shows that providing online shoppers with more accurate sizing options increases the decision to purchase by 2.5 times.

StockX Reports Strong Cyber Weekend Fueled By First-Time Buyers

Retrieved on: 
Tuesday, November 28, 2023

DETROIT, Nov. 28, 2023 /PRNewswire/ -- Today StockX released results from Cyber Weekend, underscoring continued demand for current culture products. Over the four-day Cyber Weekend, the platform facilitated tens of millions of dollars in sales across its sneakers, apparel, accessories, collectibles, and electronics categories. On Black Friday, trades surged by more than 200% compared to the previous week, and the company averaged more than one trade every second throughout the day. StockX also saw a flood of new customers on the platform, with Black Friday ranking as the second biggest day in company history for first-time buyers. Trade momentum continued through the weekend, with Cyber Monday trades surpassing 2022 levels.

Key Points: 
  • Over the four-day Cyber Weekend, the platform facilitated tens of millions of dollars in sales across its sneakers, apparel, accessories, collectibles, and electronics categories.
  • "Hundreds of thousands of unique buyers and sellers shopped StockX this Cyber Weekend, which speaks to the continued strength of our marketplace and the resale space as a whole," said StockX CEO Scott Cutler.
  • Top Movers on StockX During Cyber Weekend:
    Adidas Campus 00s: 2023 marks the first year in StockX history that an adidas Campus sneaker has ranked among the top 100 products on Cyber Weekend.
  • Jordan Brand's Top Holiday Release: The Jordan 11 Retro DMP Gratitude (2023) was the top-traded Jordan Brand sneaker on StockX over the four-day Cyber Weekend.

TYR Sport Announces West Coast Store Location

Retrieved on: 
Thursday, November 16, 2023

SEAL BEACH, Calif., Nov. 16, 2023 /PRNewswire/ -- Following the announcement of its first-ever brick-and-mortar store at Roosevelt Field Mall in Garden City, New York, TYR Sport is thrilled to announce that the brand's next retail store is now open at South Coast Plaza in Costa Mesa, California. This location is one of California's premier shopping destinations and the largest shopping center on the West Coast. Slated to open in November 2023, the new 2,100-square-foot space will showcase TYR's full range of footwear and athletic apparel.

Key Points: 
  • This location is one of California's premier shopping destinations and the largest shopping center on the West Coast.
  • TYR's South Coast Plaza location will be staffed by knowledgeable sales associates who share a passion for fitness, wellness, and TYR's innovative products.
  • Debra Gunn Downing, South Coast Plaza's Executive Director, Marketing, said, "We are so pleased to officially welcome TYR, a brand synonymous with cutting-edge fitness and swim gear, to South Coast Plaza.
  • The debut of TYR is part of our commitment to bringing new and unique quality brands to South Coast Plaza."