Programmatic Commerce

Entelligent’s T-Risk Goes Live on FactSet to Support Institutional Investors Worldwide

Retrieved on: 
Wednesday, January 25, 2023
Professional Services, Data Management, Data Analytics, Environment, Technology, Environmental Health, Climate Change, Patent, Data, Portfolio Analysis, Software testing, Carbon, Senior, ESG, Programmatic Commerce, Climate, Risk management, FactSet, Cryptocurrency

T-Risk is a directional score that estimates the return spread for a given equity in a business as usual scenario versus a Paris Accord-aligned scenario.

Key Points: 
  • T-Risk is a directional score that estimates the return spread for a given equity in a business as usual scenario versus a Paris Accord-aligned scenario.
  • The model, which also includes a range of other scenarios being applied by regulators, is well-suited for identification of securities or construction of portfolios likely to generate greater returns in a low-carbon future.
  • Live access on FactSet, including in the Portfolio Analysis solution and the Programmatic Research environment, puts Entelligent’s T-Risk data at the fingertips of thousands of institutional investment professionals who rely on FactSet daily to manage trillions of dollars in assets.
  • T-Risk’s dataset includes deep supporting metrics that enable granular analysis of energy-price sensitivities.

Moore Digital announces two new hires for leadership team expansion

Retrieved on: 
Tuesday, February 7, 2023
Adva Center, Acquisition, Huey, SEM, CTV, World Wide Fund for Nature, Programmatic Commerce, Vanderlei (footballer, born 1984), Knowledge, Marketing, Growth, Advertising, Digital media, Management, Video game

WASHINGTON, Feb. 7, 2023 /PRNewswire-PRWeb/ -- Moore Digital, a Moore company, announces the hiring of Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of digital media. The leadership expansion supports the company's accelerated growth and continued commitment to top-quality client service, as well as the Moore Digital commitment to supporting and developing their talented team.

Key Points: 
  • WASHINGTON, Feb. 7, 2023 /PRNewswire-PRWeb/ -- Moore Digital , a Moore company, announces the hiring of Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of digital media.
  • The leadership expansion supports the company's accelerated growth and continued commitment to top-quality client service, as well as the Moore Digital commitment to supporting and developing their talented team.
  • Priso joins Moore Digital from Chapman Cubine Allen + Hussey where she acted as senior vice president, head of digital advertising and acquisition.
  • "As chief strategy officer at Moore Digital, Adva will oversee the strategy and media departments to ensure our nonprofit clients receive best-in-class service and innovative digital marketing and fundraising solutions," said Scott VanderLey, president of Moore Digital.

Motorsport Games Regains Full Compliance With Nasdaq Listing Rules

Retrieved on: 
Tuesday, January 31, 2023
SEMA, MBA, University, Ecosystem, Epsilon, PC game, MMO, Motorsport, SVKM's NMIMS, GREE, Mastertronic Group, Programmatic Commerce, EGL, 2019 FIA Motorsport Games Digital Cup, Microsoft, Video, Head, Software as a service, Commercial, Partner, Vavel, Corporate title, NAV, McKinsey & Company, Kellogg School, GameWeek Magazine, Torstar, CRM, General counsel, Codemasters, Kernel (digital media company), BA, Private equity, CFO, Pinsent Masons, Video game, Northwestern University, Pomona College

MIAMI, Jan. 31, 2023 (GLOBE NEWSWIRE) -- Motorsport Games Inc. (NASDAQ: MSGM) (“Motorsport Games” or “Company”) , a leading racing game developer, publisher and esports ecosystem provider of official motorsport racing series throughout the world, announced today that it has received notice from the Nasdaq Stock Market LLC (Nasdaq) on January 30, 2023 informing Motorsport Games that it has regained full compliance with the Nasdaq Listing Rules.

Key Points: 
  • MIAMI, Jan. 31, 2023 (GLOBE NEWSWIRE) -- Motorsport Games Inc. (NASDAQ: MSGM) (“Motorsport Games” or “Company”) , a leading racing game developer, publisher and esports ecosystem provider of official motorsport racing series throughout the world, announced today that it has received notice from the Nasdaq Stock Market LLC (Nasdaq) on January 30, 2023 informing Motorsport Games that it has regained full compliance with the Nasdaq Listing Rules.
  • Motorsport Games previously notified Nasdaq on November 11, 2022 that it was no longer in compliance with Nasdaq Listing Rule 5550(a)(4) requiring minimum of 500,000 publicly held shares, as defined in the Nasdaq Listing Rules, and (ii) Nasdaq Listing Rule 5605(b)(1), which requires a majority of the Company’s board of directors (the “Board”) to be comprised of independent directors as defined in Rule 5605(a)(2), and Nasdaq Listing Rule 5605(c)(2), which requires the audit committee of the Board to consist of at least 3 independent directors meeting the heightened independence standards for audit committee members.
  • Following a further period practicing law as Co-Head of Interactive Entertainment for Osborne Clarke and, subsequently, as Head of Computer Games for Wiggin, Nav worked with Japanese games company GREE.
  • Nav's long career in the video games industry has included extensively being involved with legal and business issues relating to racing games.

AdTechCares Partners with Project Drawdown to Launch Climate Action Campaign

Retrieved on: 
Wednesday, December 21, 2022
Social Media, Environmental Issues, Professional Services, Environmental, Social and Governance (ESG), Other Philanthropy, Philanthropy, Environment, Sustainability, Marketing, Advertising, Communications, Foundation, Social Activism, Climate Change, Drawdown (climate), Pinterest, Agriculture, ESG, Partnership, Advertising, Communication, Vaccination, Transport, Organization, Food, News, Black Lives Matter, Programmatic Commerce, Monk, Media.net, Marketing, COVID-19, Silent Scope 3, Climate change, Willem Roelofs, InMobi

AdTechCares––a 501 (c)(3) organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem––has partnered with Project Drawdown , a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere, to launch a global campaign to encourage climate action.

Key Points: 
  • AdTechCares––a 501 (c)(3) organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem––has partnered with Project Drawdown , a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere, to launch a global campaign to encourage climate action.
  • AdTechCares worked closely with Smartly.io, Rooster + Black Creative, and Project Drawdown, to create powerful messaging and identify key audiences for the “ Odd One Out ” global advertising campaign that launched in November 2022.
  • Twelve creative options are available in a variety of sizes for AdTechCares partners to share with audiences around the world.
  • The campaign will run indefinitely to support the long-term goal of avoiding catastrophic climate change and shaping a healthier planet for current and future generations.

BLOCKBOARD Bolsters Leadership Team with Industry Veterans to Support Continued Growth

Retrieved on: 
Wednesday, November 16, 2022
Ecosystem, Advertising, Technology, Goal, CTV, Web3, Customer experience, DSP, Dish Network, General manager, Senior, Entrepreneurship, Marketing, Programmatic Commerce, Industry, View, Multimedia, CEO, The Trade Desk, Addressable, Nielsen, Public relations, Operation

NEW YORK, Nov. 16, 2022 /PRNewswire/ -- BLOCKBOARD, a leading adtech company built with enhanced features to maximize the benefits of the programmatic 2.0 era of advertising, today announced it has appointed James Shears as the Senior Vice President and General Manager of the BLOCKBOARD Platform. In this newly created role, James will lead the go-to-market strategy for BLOCKBOARD's platform-as-a-service offering, set to launch in Q1 2023. He will also be responsible for business development, and the immediate and future needs of all advertising clients.

Key Points: 
  • "As a company, we are experiencing exponential growth and know that James' decades of industry expertise will be invaluable as we continue to drive expansion in the years ahead," said Matt Wasserlauf, CEO and Co-Founder of BLOCKBOARD.
  • "James' addition demonstrates that BLOCKBOARD is committed to expanding our footprint and innovating within the programmatic DSP space, and we could not be more thrilled to welcome him to our team."
  • James joins BLOCKBOARD from Conviva, where he most recently served as Vice President of Global Business Development.
  • "BLOCKBOARD is redefining an industry I've long been a part of, and I could not be more excited to join the team," said James Shears.

Clinch Launches Enhanced Sports API to Connect Advertisers and Fans

Retrieved on: 
Wednesday, November 9, 2022
DOOH, Sport, World cup, Restaurant, Programmatic Commerce, Solution, Company, Digital, CTV, Budweiser, Connected, LG, NCAA Division I Men's Basketball Tournament, Aircraft flight control system, Atmosphere, Social media, Smart TV, Statistics, DCO, CEO, Public relations, Social, Clinch

NEW YORK, Nov. 9, 2022 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, today announced the next evolution of its Sports API, offering advertisers even more personalized options for connecting with sports fans. The announcement coincides with some of the biggest and most influential sports events in the world such as the 2022 World Series, 2022 World Cup, 2023 American Football Playoffs, and 2023 March Madness.

Key Points: 
  • Clinch's ability to scale campaigns across all channels, including CTV, Social, Programmatic Display/Video, mobile, and Digital-out-of-home, has long been established as a go-to platform for advertisers looking to reach sports fans in their most engaging environments.
  • "Sports fans are one of the most valuable audiences to brands right now and they consume media in more ways than ever," said Oz Etzioni, CEO of Clinch.
  • The company's AI-driven dynamic personalization technology delivers custom-tailored ad experiences at scale across all channels, driving best-in-class performance and consumer intelligence.
  • Clinch campaigns run across all digital channels including programmatic, Connected TV (CTV), social media, in-app, native and Digital Out of Home (DOOH).

Cadent-Catalina Partnership Wins AdExchanger Award for Best Data-Driven TV Campaign for Applegate

Retrieved on: 
Monday, October 31, 2022
Privacy, SVP, Marketing, CTV, Multimedia, Partnership, Radio, Applegate, IP, Digital, Industry, Programmatic Commerce, Advertising, CPG, Sales, Public relations, Online shopping, Cadent

NEW YORK and ST. PETERSBURG, Fla., Oct. 31, 2022 /PRNewswire/ -- Catalina, a leader in shopper intelligence, and Cadent, the largest independent platform for advanced TV advertising, have jointly been recognized for their work with shared client Applegate as the winner of the 2022 AdExchanger Awards "Best Data-Driven TV Campaign." The AdExchanger Awards celebrate excellence in digital marketing and advertising. Honorees were announced at the AdExchanger Awards Gala held during AdExchanger's Programmatic I/O conference on October 17 in New York. 

Key Points: 
  • Honorees were announced at the AdExchanger Awards Gala held during AdExchanger's Programmatic I/O conference on October 17 in New York.
  • Cadent & Catalina executed an innovative strategic program for Applegate that charts new territory in the CTV space.
  • Together, Catalina and Cadent created an unmatched solution for Applegate, which sought performance and accountability from its TV advertising budget.
  • "We are tremendously grateful to our client partners at Applegate for joining us as a pioneer in the space.

CafeMedia and Colossus SSP partner to connect advertisers to the largest network of minority-, women-, and veteran-owned sites

Retrieved on: 
Tuesday, October 25, 2022
News, LinkedIn, Lifestyle, LGBTQ, Twitter, Multimedia, NBA, Partnership, Nasdaq, Senior, Technology, CEO, Advertising, HP, Public relations, Bayer, Food, Programmatic Commerce

Since launching the partnership in May, Colossus SSP has quickly become a top-five monetization partner and delivered high incremental revenue to CafeMedia's network of sites.

Key Points: 
  • Since launching the partnership in May, Colossus SSP has quickly become a top-five monetization partner and delivered high incremental revenue to CafeMedia's network of sites.
  • Its offerings are well-aligned to CafeMedia's creators, which include a mix of minority-, women-, veteran-owned properties and general market sites.
  • "We're excited to welcome them as a new partner to enable advertisers to diversify their programmatic advertising spend and reach underrepresented communities."
  • "CafeMedia knows that well and its own network of sites is a microcosm of the type of inclusive landscape where brands want to stake claim."

Fox Corporation Taps Magnite to Drive Programmatic Monetization Across OneFOX

Retrieved on: 
Wednesday, October 19, 2022
News, EMEA, Growth, Efficiency, NASDAQ, Fox, APAC, PMP, Fox Sports, Partnership, Fox Entertainment Group, SVP, Technology, Sport, Industry, Fox Television Stations, LATAM, Tubi, Â, SSP, OTT, Fox Corporation, AVOD, FAST, Advertising, CTV, GLOBE, Programmatic Commerce, FOX, Solution, Television, Entertainment, Magnite

Magnite will serve as a sell-side advertising platform connected to the OneFOX inventory.

Key Points: 
  • Magnite will serve as a sell-side advertising platform connected to the OneFOX inventory.
  • Magnites programmatic expertise and industry-leading technology make them the perfect fit to connect buyers with FOX audiences across all our properties.
  • We have been impressed by what Magnite has created to support our inventory monetization efforts and look forward to the growth of our relationship.
  • Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations, and leading AVOD service Tubi.

PandoLogic Enhances Recruiting Process with AI Portfolio Solution, pandoSELECT, to Recruit, Qualify and Manage Candidates with Conversational AI, Saving Time and Money

Retrieved on: 
Wednesday, October 5, 2022
News, Bureau of Labor Statistics, Investor relations, SEC, Review, Conversation, Organization, NASDAQ, Intelligence, Capital market, Artificial intelligence, Technology, Data management, Automation, SVP, Acquisition, Marketing, Industry, AI, CEO, Face, GLOBE, Programmatic Commerce, Management, Enterprise, Terminology, Solution, Employment agency, Sales, Tutoring, Risk management, Veritone

pandoSELECT is a bundled solution that combines programmatic job advertising with a candidate management dashboard and conversational AI chatbot.

Key Points: 
  • pandoSELECT is a bundled solution that combines programmatic job advertising with a candidate management dashboard and conversational AI chatbot.
  • To address the challenges that recruiters face, PandoLogic developed a solution to improve outcomes across the talent acquisition lifecycle.
  • The result is pandoSELECT, which helps reduce the difficulties of hiring and allows recruiters to focus on connecting with candidates.
  • Engaging Conversational AI Dynamic chat automatically engages applicants with interactive questions, creating a better experience while spotlighting the companys employer brand.