Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0
NEW YORK, March 25, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, into their identity framework. This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development.
- This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development.
- By supporting identity solution UID2, Clinch is continuing to enhance advertisers' and agency partners' capacity to utilize their first-party data in a secure manner.
- "Given the impending completion of third-party cookie deprecation, Clinch recognizes the imperative for advertisers to prioritize omnichannel identity strategies," said Charel MacIntosh, Head of Business Development and Strategic Partnerships, Clinch.
- Clinch's adoption of UID 2.0 aims to facilitate several use cases:
Implement a privacy-conscious identifier for creative decision-making, optimizations, and attribution.