Willem Roelofs

AdTechCares Partners with Project Drawdown to Launch Climate Action Campaign

Retrieved on: 
Wednesday, December 21, 2022
Social Media, Environmental Issues, Professional Services, Environmental, Social and Governance (ESG), Other Philanthropy, Philanthropy, Environment, Sustainability, Marketing, Advertising, Communications, Foundation, Social Activism, Climate Change, Drawdown (climate), Pinterest, Agriculture, ESG, Partnership, Advertising, Communication, Vaccination, Transport, Organization, Food, News, Black Lives Matter, Programmatic Commerce, Monk, Media.net, Marketing, COVID-19, Silent Scope 3, Climate change, Willem Roelofs, InMobi

AdTechCares––a 501 (c)(3) organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem––has partnered with Project Drawdown , a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere, to launch a global campaign to encourage climate action.

Key Points: 
  • AdTechCares––a 501 (c)(3) organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem––has partnered with Project Drawdown , a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere, to launch a global campaign to encourage climate action.
  • AdTechCares worked closely with Smartly.io, Rooster + Black Creative, and Project Drawdown, to create powerful messaging and identify key audiences for the “ Odd One Out ” global advertising campaign that launched in November 2022.
  • Twelve creative options are available in a variety of sizes for AdTechCares partners to share with audiences around the world.
  • The campaign will run indefinitely to support the long-term goal of avoiding catastrophic climate change and shaping a healthier planet for current and future generations.

Media and Games Invest (MGI): Adtech credentials boosted by Google partnership

Retrieved on: 
Sunday, November 27, 2022
Research, EBITDA, DCF, Parity, Pressure, Willem Roelofs, Auction, Thomas Edison

Media and Games Invests (MGIs) media operation, Verve Group, has been made a partner on Googles Open Bidding platform.

Key Points: 
  • Media and Games Invests (MGIs) media operation, Verve Group, has been made a partner on Googles Open Bidding platform.
  • This gives it far wider reach on both the demand (advertiser) side and supply (publisher) side, accessing inventory (advertising opportunities) via real-time auctions.
  • MGIs Q3 revenue growth was strong at 39% (23% organic) and FY22 guidance was lifted, with margin pressure from market conditions resulting in unchanged EBITDA guidance.
  • Googles endorsement should give greater confidence in MGIs medium-term prospects as it concentrates on organic growth rather than on M&A.

EQS-News: Verve Group Integrates with Google Open Bidding To Improve Access and Reduce Complexity in the Global Marketplace

Retrieved on: 
Sunday, November 27, 2022
Growth, United, Open, Advertising, Partnership, OTCQX, Person, Access, ISIN, Globalization, News, LTV, Ecosystem, MGI, Eye, Willem Roelofs, Video game, Mobile phone

Open Bidding allows demand partners to compete for inventory in a single auction with real-time, server-to-server bidding.

Key Points: 
  • Open Bidding allows demand partners to compete for inventory in a single auction with real-time, server-to-server bidding.
  • Googles Open Bidding platform offers improved monetization options to publishers, and unrestricted access to high lifetime value (LTV) users to demand partners, said Aviran Edery, SVP Marketplace at Verve Group.
  • For global publishers, Open Bidding introduces a new point of entry to access Verve Groups marketplace, combining the best of Googles monetization technology with Verve Groups robust ad serving capabilities.
  • To learn more about the integration with Google Open Bidding platform, contact Verve Group .

Verve Group’s Match2One Launches First Ever Shopify App Giving Merchants New Ways to Grow Revenue

Retrieved on: 
Monday, October 17, 2022
Online Retail, Technology, Professional Services, Small Business, Advertising, Communications, Apps, Applications, Retail, Software, Artificial Intelligence, Internet, Adoption, Growth, Holiday, E-commerce, Verve, Google, Curve Creative Studio, Facebook, Technology, Eye, Knowledge, Automation, Budget, Willem Roelofs, Marketing, MGI, Group, Open, CEO, Ecosystem, United, Advertising, Running, Mobile phone, Online shopping, Shopify

Verve Group today announces that Match2One its easy-to-use advertising platform for small-business eCommerce has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads.

Key Points: 
  • Verve Group today announces that Match2One its easy-to-use advertising platform for small-business eCommerce has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads.
  • Match2Ones app is the first easy-to-use platform to drive additional revenue for merchants using Shopify.
  • However, the Match2One platform ensures merchants can successfully diversify ad spend and maintain greater control over their campaigns.
  • In the short time that the app was put into the Shopify App Store, it has already reaped measurable returns.

DGAP-News: Media and Games Invest Promote Ad-Tech Veterans Ionut Ciobotaru and Sameer Sondhi to C-Level Managers

Retrieved on: 
Monday, August 29, 2022
Cloud, InMobi, ISIN, Advertising, Computer science, OTCQX, Solution, Electronic Arts, ATOM, Willem Roelofs, Person, Ionuț, Internal medicine, Media, CPO, Livewire, MGI, Weebo Station, Growth, Industry, CRO, Video game, Electronics

Ionut joined MGI in 2019 and Sameer in 2020; both have long term experience in the digital advertising market.

Key Points: 
  • Ionut joined MGI in 2019 and Sameer in 2020; both have long term experience in the digital advertising market.
  • Apart from their respective CPO and CRO roles, as Co-CEOs, Ionut and Sameer will also further be responsible for the management of MGIs ad software platform.
  • Education/Background: Ionut has a BS/MD in General Medicine and has 15+ years of experience in the advertising technology industry.
  • Ionut Ciobotaru founded the mobile monetization platform PubNative, building advertising technologies for publishers to maximize their revenues.

DGAP-News: Media and Games Invest: Official rollout of advertising targeting solution ATOM: strong performance of 28% higher click-through-rates and app 15% better monetization compared to campaigns without IDFA

Retrieved on: 
Tuesday, November 30, 2021
Algorithm, IPhone, Industry, IDFA, Anonymous social media, CTR, Income, Shell, USD, Google, Georg Friedrich Knapp, Apple, Solution, ATOM, Restaurant, Investment, Patent, Advertising, SDK, ISIN, Willem Roelofs, Person, MGI, Verve, IOS, COVID, Video game, Marketing, Pharmaceutical industry, Cryptocurrency, Mobile phone

Media and Games Invest: Official rollout of advertising targeting solution ATOM: strong performance of 28% higher click-through-rates and app 15% better monetization compared to campaigns without IDFA

Key Points: 
  • Media and Games Invest: Official rollout of advertising targeting solution ATOM: strong performance of 28% higher click-through-rates and app 15% better monetization compared to campaigns without IDFA
    The issuer is solely responsible for the content of this announcement.
  • Media and Games Invest: Official rollout of advertising targeting solution ATOM: strong performance of 28% higher click-through-rates and app 15% better monetization compared to campaigns without IDFA
    Verve Group's in-house developed advertising targeting solution ATOM achieves a level of effectiveness that currently cannot be matched by any other provider without the use of IDFA.
  • Largest German private media agency Pilot is committed for broad rollout to its customers.
  • With every step we're inching closer to successfully address one of the biggest challenges in the advertising industry."

Verve Group and Scream Malmo Increase Reach by 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

Retrieved on: 
Tuesday, November 23, 2021
PMP, SSP, Part, Asia, Workforce, Some, ID, Solution, Scream, IOS, GLOBE, Maid, Advertising, Willem Roelofs, Ecosystem, MGI, NASDAQ, Video game, Sales, Public relations

Verve Group and Scream Malmo partnered with PubMatic to reinvent mobile web addressability for a leading weight loss brand.

Key Points: 
  • Verve Group and Scream Malmo partnered with PubMatic to reinvent mobile web addressability for a leading weight loss brand.
  • The results showed a 21% increase in reach across all browser types when the ID5 ID was applied.
  • Furthermore, Verve Group and Scream saw a 30% increase in reach on mobile web, rising to 90% on iOS inventory.
  • Through tests like these with PubMatic and Verve Group enable marketers to maximise reach in the post-cookie era, said Morwenna Beales, VP Global Strategic Partnerships at ID5.

Kubient Reports Strong Third Quarter 2021 Results

Retrieved on: 
Wednesday, November 10, 2021
Cloud, Efficiency, Adjustment, Industry, Tax, Investor relations, Method, Lois, Technology, Forecasting, Willem Roelofs, Income, CSO, Depreciation, Advertising, Software, Private Securities Litigation Reform Act, Interim, EBITDA, Public expenditure, KAI, Partnership, Acquisition, Operating partner, Company, RTB, Fraud, GAAP, ROI, Time, Act, Cryptocurrency, Public relations, Pharmaceutical industry, Health insurance, Bookkeeping, Communications satellite, Risk management

NEW YORK, Nov. 10, 2021 /PRNewswire/ -- Kubient, Inc. (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), a cloud-based software platform for digital advertising, today reported financial results for the third quarter ended September 30, 2021.

Key Points: 
  • NEW YORK, Nov. 10, 2021 /PRNewswire/ -- Kubient, Inc. (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), a cloud-based software platform for digital advertising, today reported financial results for the third quarter ended September 30, 2021.
  • The growing interest centers around KAI, as we've performed a total of eight KAI audits in the third quarter and 14 audits year to date.
  • Kubient will hold a conference call today (November 10, 2021) at 4:30 p.m. Eastern time (1:30 p.m. Pacific time) to discuss these results.
  • The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences.

AiAdvertising Adds Three Independent Directors to Its Board

Retrieved on: 
Friday, November 5, 2021
Altice USA, Security (finance), Growth, Artificial intelligence, Radio, Annual report, Acquisition, Solution, Business development, Board of directors, Customer success, OTC, Virginia, Form 10-K, Nomination, Marks & Co, SAN, Technology, Otello Corporation, Founder, Forward-looking statement, Audit committee, Altice, U.S. Securities and Exchange Commission, GLOBE, Digital Accountability and Transparency Act of 2013, Walmart, Marketing, SWARM, CEO, BCI, Financial compensation, Advertising, CloudCommerce, Ericsson, Amateur radio, Willem Roelofs, Verisign, Rutgers University, Rosa virginiana, Board, Verve, Company, Holding company, Management

SAN ANTONIO, Nov. 04, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (OTC: AIAD), a technology driven provider of digital advertising solutions, today announced that it has strengthened its board by adding three independent directors who have deep industry experience.

Key Points: 
  • SAN ANTONIO, Nov. 04, 2021 (GLOBE NEWSWIRE) -- AiAdvertising, Inc. (OTC: AIAD), a technology driven provider of digital advertising solutions, today announced that it has strengthened its board by adding three independent directors who have deep industry experience.
  • On October 7, 2021, the Board of Directors of AiAdvertising, Inc. appointed Richard Berliner to serve on the Companys Board of Directors.
  • On October 26, 2021, the Board of Directors of AiAdvertising, Inc. appointed Virginia Rose OMeara to serve on the Companys Board of Directors.
  • On November 4, 2021, the Board of Directors of AiAdvertising, Inc. appointed Mark Fruehan to serve on the Companys Board of Directors.

Kubient Partners with Verve Group to Increase Transparency and Reduce Fraud in Advertising Supply Chain

Retrieved on: 
Wednesday, October 27, 2021
Cloud, Efficiency, SVP, Technology, Private Securities Litigation Reform Act, Industry, Behavior, KAI, Partnership, RTB, Company, Willem Roelofs, MGI, Act, Cryptocurrency, Marketing

The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient's publishers the ability to access additional premium inventory from Verve Group, ultimately creating more transparency and efficiency for brands and agencies.

Key Points: 
  • The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient's publishers the ability to access additional premium inventory from Verve Group, ultimately creating more transparency and efficiency for brands and agencies.
  • Kubient looks to create greater revenue opportunities by opening up its publisher's inventory to Verve Group.
  • "Kubient is a great partner for Verve Group, as we continue to evolve as a business and disrupt the ad tech landscape for both demand and supply partners," said Sameer Sondhi, Co-CEO at Verve Group.
  • Kubient leverages Kubient Artificial Intelligence (KAI), a pre-bid ad-fraud prevention tool that catches fraud before it happens through pattern recognition and device scoring.