Addressable

New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns

Retrieved on: 
Thursday, February 29, 2024

One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in increased campaign reach.

Key Points: 
  • One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in increased campaign reach.
  • Incorporating addressable TV advertising into a brand’s media mix consistently garners about 40% reach, regardless of a marketer’s target audience penetration.
  • The two firms also conducted an in-depth analysis of 145 addressable TV ad campaigns, which measured the reach and frequency of both linear TV and addressable advertising.
  • Addressable delivers incremental reach to both large and small linear campaigns: Addressable TV adds incremental reach when linear reach begins to plateau, making it more cost efficient.

INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data-Driven Addressable Advertising

Retrieved on: 
Wednesday, February 21, 2024

The collaboration leverages INVIDI's innovative addressable advertising technology, empowering Tata Play to deliver personalized ads to over twenty million connections across Tata Play’s footprint.

Key Points: 
  • The collaboration leverages INVIDI's innovative addressable advertising technology, empowering Tata Play to deliver personalized ads to over twenty million connections across Tata Play’s footprint.
  • “INVIDI Technologies is proud to join forces with Tata Play to introduce cutting-edge addressable advertising solutions to the Indian television landscape.
  • The partnership between INVIDI and Tata Play represents a significant leap forward in the evolution of television advertising in India.
  • The launch of addressable advertising solutions by INVIDI and Tata Play is poised to reshape the television advertising landscape in India.

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

Retrieved on: 
Wednesday, November 29, 2023

This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.

Key Points: 
  • This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.
  • Specifically, the number of advertisers who plan to start using addressable in the coming year has doubled since 2021: from 25% to 50%.
  • Additionally, the intent to spend more on addressable TV advertising has risen for the third year in a row.
  • Currently, 2 in 5 (40%) of TV advertisers expect to spend more on the channel in 2024 than they did in 2023.

Go Addressable Announces Its Official Formation as an Industry Trade Organization

Retrieved on: 
Monday, November 27, 2023

Go Addressable , an industry initiative to advance addressable advertising, today announced that the entity has been incorporated as an official, non-profit trade organization, comprised of Altice USA’s a4 Advertising, Charter Communications’ Spectrum Reach®, Comcast Advertising, DIRECTV Advertising, DISH Media and its inaugural programmer – and newest – member: Paramount Advertising.

Key Points: 
  • Go Addressable , an industry initiative to advance addressable advertising, today announced that the entity has been incorporated as an official, non-profit trade organization, comprised of Altice USA’s a4 Advertising, Charter Communications’ Spectrum Reach®, Comcast Advertising, DIRECTV Advertising, DISH Media and its inaugural programmer – and newest – member: Paramount Advertising.
  • This latest development and milestone are noteworthy as they point to the organization’s continued momentum as well as the larger industry interest, awareness around and growing usage and adoption of addressable TV advertising.
  • We’re very excited to lead programmer participation in this industry group,” said Maribel Becker, VP, Addressable Advertising Partnerships, Paramount.
  • The theme of this year’s event, which takes place on Wednesday, November 29, is the converged future of addressable TV advertising.

Scout Wins the 2023 T3 Tech Summit Pitch Battle in Fort Worth, Texas

Retrieved on: 
Monday, November 6, 2023

LADERA RANCH, Calif., Nov. 6, 2023 /PRNewswire-PRWeb/ -- T3 Sixty, a leading residential real estate management consulting and research firm, named Scout the winner of the 2023 T3 Tech Summit Pitch Battle during its second annual Tech Summit in Fort Worth, Texas.

Key Points: 
  • AI-powered communication platform took home top honors; Level Up, LocalizeOS, Rayse named finalists
    LADERA RANCH, Calif., Nov. 6, 2023 /PRNewswire-PRWeb/ -- T3 Sixty , a leading residential real estate management consulting and research firm, named Scout the winner of the 2023 T3 Tech Summit Pitch Battle during its second annual Tech Summit in Fort Worth, Texas.
  • "This year's pitch battle was an amazing showcase of some of the hottest and newest technology in residential real estate," said T3 Sixty Executive Vice President of Technology Travis Saxton.
  • In the first round of the pitch battle, companies were categorized by their place in the consumer experience, allowing competitors to pitch against like-minded offerings.
  • "This year's pitch battle was an amazing showcase of some of the hottest and newest technology in residential real estate.

Bell Media Launches Addressable Audio, Available Now on Bell DSP

Retrieved on: 
Thursday, October 12, 2023

Addressable Audio, available now through Bell DSP and directly through a Bell Media sales representative, allows brands to target listeners through AM/FM streaming, on-demand tracks, and podcasts.

Key Points: 
  • Addressable Audio, available now through Bell DSP and directly through a Bell Media sales representative, allows brands to target listeners through AM/FM streaming, on-demand tracks, and podcasts.
  • "We are thrilled to launch Addressable Audio on Bell DSP, and further revolutionize how our ad partners connect with the market," said Stewart Johnston, Senior Vice-President, Sales and Sports, Bell Media.
  • Addressable Audio is now available programmatically on Bell DSP and DV360, or directly through a Bell Media sales representative as a managed service.
  • Source: Numeris PPM Data Total Canada, R03 2023, Mo-Su 2a-2a, P2+ Average Weekly Reach: Streaming Platform - Bell Media Radio Stations

New Research from Go Addressable Finds That Nearly Half of Advertisers Said Addressable TV Advertising Played a Role in Their Upfront Negotiations

Retrieved on: 
Thursday, September 14, 2023

The research found that 47% of advertisers said that addressable TV played a role in their 2023-2024 upfront negotiations.

Key Points: 
  • The research found that 47% of advertisers said that addressable TV played a role in their 2023-2024 upfront negotiations.
  • We are committed to continuing our work to further its adoption.”
    Founded in June 2021, Go Addressable is an industry inclusive initiative focused on accelerating the growth of addressable TV advertising.
  • “Addressable advertising has become an increasingly important part of the TV mix,” said Michael Piner, EVP, Advanced Advertising, Mediahub Worldwide.
  • The study is part of ongoing research from Go Addressable on the industry’s usage of addressable TV advertising.

Addressable Hires COO from Opendoor, Crosses $2 Bil in Client Sales

Retrieved on: 
Thursday, September 7, 2023

Additionally, the company has announced that it hit a significant milestone, having helped generate over $2 billion in home sales for its customers since 2020.

Key Points: 
  • Additionally, the company has announced that it hit a significant milestone, having helped generate over $2 billion in home sales for its customers since 2020.
  • DeCarlo comes to Addressable with a decade of leadership roles in well-known tech firms, including Asana Inc. (NYSE: ASAN) and Opendoor Technologies Inc. (NASDAQ: OPEN).
  • From brokerage to software, consumer to enterprise, Katie has driven the initiatives and teams that scaled great product and customer experiences.
  • "I couldn't be more excited to join Addressable at this exciting milestone," says DeCarlo.

AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach

Retrieved on: 
Wednesday, August 30, 2023

DENVER, Aug. 30, 2023 /PRNewswire/ -- Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution.

Key Points: 
  • AdCellerant releases its latest product, Addressable Streaming TV, to allow advertisers to optimize the ROI of their ad campaigns.
  • DENVER, Aug. 30, 2023 /PRNewswire/ -- Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV.
  • AdCellerant releases Addressable Streaming TV to allow advertisers to optimize the ROI of their ad campaigns.
  • The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level.

Bell Media Advances Media Buying in Canada with Addressable TV, Bell DSP's Exclusive Inventory, and New Attribution Capabilities

Retrieved on: 
Thursday, June 8, 2023

The Bell Marketing Platform brings together Bell Media's suite of data-enabled products – Bell Analytics, Bell DSP, and SAM – providing advertisers with a comprehensive solution, powered by Bell First Party Data.

Key Points: 
  • The Bell Marketing Platform brings together Bell Media's suite of data-enabled products – Bell Analytics, Bell DSP, and SAM – providing advertisers with a comprehensive solution, powered by Bell First Party Data.
  • By enabling ATV on Bell Fibe TV, Bell Media is the first media company in Canada to offer Addressable TV on linear channels through a Canadian broadcast distributor.
  • In addition, SAM now works seamlessly with Bell Analytics products, such as Bell Audience Manager and the new Bell Attribution Insights.
  • Bell DSP, Bell Media's world-class programmatic advertising marketplace, bolsters its offerings with Addressable Audio, as well as exclusive access to the just announced Addressable TV and exclusive Crave inventory .