mParticle Introduces New Feature to Help Global Brands Reduce Compliance Risk and Maintain Consumer Rights Under GDPR and CCPA/CPRA
Building on top of Data Subject Request features, mParticle now offers the capability to automatically forward erasure requests to supported outputs.
- Building on top of Data Subject Request features, mParticle now offers the capability to automatically forward erasure requests to supported outputs.
- By automating the compliance tasks necessary to service these requests, compliance risks from human error are greatly reduced as is the sheer amount of work required to service DSRs.
- Regulations like Europe's GDPR, California's CCPA / CPRA and Brazil's LGPD provide consumers rights over their personal data.
- mParticle Data Subject Request features empower customer service and compliance teams to initiate access, portability, and erasure requests from the mParticle simple-to-use dashboard or programmatically via API.