Brazing | Jotup

Canva Revolutionizes Personalization at Scale with Census in the Snowflake Marketing Data Cloud

Retrieved on:

Tuesday, April 9, 2024

Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.

Key Points:

Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.
They needed a better way to harness their 200 terabytes of first-party customer data stored in Snowflake.
This approach helps Canva’s marketers unlock a unified Customer 360 in the Marketing Data Cloud, so they no longer need to go to 10 places to understand their users.
“Snowflake and Census help us integrate data from multiple different sources into one source of truth, so we can activate all our data and unlock it in lots of different ways,” said Matthew Castino, Marketing Measurement Lead at Canva.

DENTSU LAUNCHES MERKURY FOR MEDIA, NEXT EVOLUTION OF ENTIRELY PEOPLE-INFORMED AND ACTIVATED MEDIA

Retrieved on:

Thursday, March 28, 2024

ROI, Attention, Algorithm, MFA, Motivation, LG, Freewheel, Growth, NBCU, Beeswax, Amazon, CDPS, Media, Addressable, Salesforce, Side platform, Meta, Dentsu, Carat, Identity, AWS, Brazing, Roku, Adobe, ID, MMM, Advertising, LiveRamp, IDS, CTV, Owned-and-operated station

NEW YORK, March 28, 2024 /PRNewswire/ -- Dentsu announced today the official launch of Merkury for Media, the network's latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying.  Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

Key Points:

With Merkury for Media we can make media dollars work harder in unrivaled fashion through data-driven, customer-centric experiences, intelligent media allocations and optimizations that drive higher business value and media performance for our clients," said Sean Reardon, CEO, Americas Media Practice, dentsu.
The Merkury Audience Builder interface provides the seamless integration of client first-party data, in a connected, brand-safe environment, anonymized Merkury IDs of 268MM adults inclusive of 144MM households.
Merkury IDs can be enriched with 10k+ proprietary and marketplace consumer data attributes including customized survey-based behavior and motivation data.
Based on premier plans built within Merkury Planner, Merkury Activate reaches a client's first-party-based audience segments at scale without cookies.

CloudZero Caps 2023 With Triple-Digit Growth

Retrieved on:

Wednesday, March 27, 2024

Microsoft, Matrix Partners, Software as a service, Growth, Amazon, Flashpoint, CarGurus, Lace, AI, Brazing, HashiCorp, Cloudera, Analytics, Marketing, Economics, Pivotal Software, Management

BOSTON, March 27, 2024 /PRNewswire/ -- CloudZero had triple-digit revenue growth in 2023, released market-leading product enhancements, bolstered its leadership team, and raised $41 million in Series B funding. The company moves into 2024 poised for continued growth as the market leader in next-generation cloud cost optimization.

Key Points:

BOSTON, March 27, 2024 /PRNewswire/ -- CloudZero had triple-digit revenue growth in 2023, released market-leading product enhancements, bolstered its leadership team, and raised $41 million in Series B funding.
The company moves into 2024 poised for continued growth as the market leader in next-generation cloud cost optimization.
Few SaaS companies were hitting their numbers last year, much less exceeding revenue and growth targets.
Our focus on taking an engineering-led approach to reducing cloud costs and improving unit economics continues to resonate in the market.

Merkle Launches Global Messaging Solution

Retrieved on:

Thursday, March 21, 2024

Messenger, CRM, WWF, Growth, CXM, Partnership, Technology integration, Salesforce, SVP, Meta, Dentsu, Carat, AI, WhatsApp, Intelligence, Marketing, Brazing, William Grant & Sons, Adobe, Sales

With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.

Key Points:

With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.
"Our new global solution, Intelligent Messaging, can be seamlessly integrated into existing plans, enabling brands to forge deeper connections with customers, enhance customer satisfaction, and generate lifetime value."
The Intelligent Messaging solution, part of Merkle's world-leading CRM & Messaging offering and incubated by the dentsu Integrated Solutions group, modularly connects across six key service areas:
Intelligent Messaging Blueprint: Craft a tailored messaging strategy that shapes the customer experience for future-state marketing.
Dentsu and Meta recently joined forces to form a global Meta Messaging Alliance to provide dentsu, Merkle, and Meta clients with access to alpha and beta products across Meta Business Messaging platforms.

Merkle Launches Global Messaging Solution

Retrieved on:

Thursday, March 21, 2024

Messenger, CRM, WWF, Growth, CXM, Partnership, Technology integration, Salesforce, SVP, Meta, Dentsu, Carat, AI, WhatsApp, Intelligence, Marketing, Brazing, William Grant & Sons, Adobe, Sales

With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.

Key Points:

With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.
"Our new global solution, Intelligent Messaging, can be seamlessly integrated into existing plans, enabling brands to forge deeper connections with customers, enhance customer satisfaction, and generate lifetime value."
The Intelligent Messaging solution, part of Merkle's world-leading CRM & Messaging offering and incubated by the dentsu Integrated Solutions group, modularly connects across six key service areas:
Intelligent Messaging Blueprint: Craft a tailored messaging strategy that shapes the customer experience for future-state marketing.
Dentsu and Meta recently joined forces to form a global Meta Messaging Alliance to provide dentsu, Merkle, and Meta clients with access to alpha and beta products across Meta Business Messaging platforms.

'Unlock the Future of Sports Fan & Brand Engagement': Panel Discussion at SXSW 2024 with Lisa Leslie (Ambassador & Investor at LootMogul)

Retrieved on:

Wednesday, March 13, 2024

Athlete, DraftKings, Brazing, SXSW, NBA, WNBA, Social media, Sport

The panel, enriched by WNBA legend and LootMogul investor Lisa Leslie , alongside industry leaders Andrew Yaffe (NBA) , Paul Liberman (DraftKings) , and Myles Kleeger (Braze) , delved into the transformative role of digital innovations in enhancing fan and brand engagement.

Key Points:

The panel, enriched by WNBA legend and LootMogul investor Lisa Leslie , alongside industry leaders Andrew Yaffe (NBA) , Paul Liberman (DraftKings) , and Myles Kleeger (Braze) , delved into the transformative role of digital innovations in enhancing fan and brand engagement.
The involvement of industry leaders underscored the multidimensional nature of fan engagement, from social media strategies to e-commerce and beyond.
They shared strategies for sports brands and investors to captivate audiences, highlighting the session as a pivotal discussion on revolutionizing fan interactions with sports brands.
This session at SXSW 2024 served as a beacon for the future of sports and entertainment, signaling a shift towards more interactive, engaging, and rewarding fan experiences.

SheerID Expands Identity Verification Platform with Marketing Hub and DataConnectors to 400+ Martech Solutions

Retrieved on:

Thursday, February 22, 2024

Marketing Hub provides brands with a curated marketplace of data-driven marketing products, agency services and earned media solutions to drive awareness and accurately engage highly valued communities.

Key Points:

Marketing Hub provides brands with a curated marketplace of data-driven marketing products, agency services and earned media solutions to drive awareness and accurately engage highly valued communities.
DataConnectors take the first-party data provided by consumers and verified by SheerID, and streams it into more than 400 martech solutions such as a brand’s BI, CRM and CDP systems for personalized marketing.
We are thrilled to offer compelling custom marketing packages designed to pair expertly with SheerID's verification platform and boost brands’ campaigns authentically and with measurable results."
“Incomplete solutions, data silos, and cookie deprecation have severely impacted marketers' abilities to build trusted, tight-knit relationships with their customers,” said Jake Weatherly, CEO of SheerID.

Alembic Receives $14 Million Series A Funding

Retrieved on:

Thursday, February 15, 2024

Alembic , the leading holistic marketing attribution platform for enterprises, today announced it received $14 million in series A funding.

Key Points:

Alembic , the leading holistic marketing attribution platform for enterprises, today announced it received $14 million in series A funding.
Alembic analyzes and evaluates unstructured and complex data to predict marketing ROI and future revenue based on the results.
Alembic is proud to have Fortune 200 and top brands as customers, including NVIDIA, Texas A&M and North Sails.
WndrCo is thrilled to lead the series A round for Alembic and enable the company to introduce its innovative solution to a wider audience.

Echo AI Unveils Groundbreaking Expansion in Conversation Intelligence

Retrieved on:

Wednesday, January 31, 2024

SAN FRANCISCO, Jan. 31, 2024 /PRNewswire/ -- Today, Echo AI (formerly Pathlight) announced a transformative expansion of its platform and a strategic rebrand, marking a new era in conversation intelligence. This release represents the company's expansion beyond contact centers and into the entire organization—enabling leaders to act on real-time intelligence from every customer conversation.

Key Points:

SAN FRANCISCO, Jan. 31, 2024 /PRNewswire/ -- Today, Echo AI (formerly Pathlight) announced a transformative expansion of its platform and a strategic rebrand, marking a new era in conversation intelligence.
Earlier this year, Echo AI unveiled its groundbreaking Conversational Intelligence (CI) solution, the first of its kind to be built from the ground up on Generative AI.
Echo AI's latest feature, Conversation Actions, redefines the potential of conversation intelligence.
With these new features, Echo AI is elevating conversation intelligence to empower the entire organization to learn from and act on customer insights.

Braze Reports Fiscal Third Quarter 2024 Results

Retrieved on:

Wednesday, December 6, 2023

Braze updated its non-GAAP operating loss margin guidance, which it believes will be negative 6% or better during the fourth quarter of the fiscal year ending January 31, 2024.

Key Points:

Braze updated its non-GAAP operating loss margin guidance, which it believes will be negative 6% or better during the fourth quarter of the fiscal year ending January 31, 2024.
Prior to the fourth quarter of the fiscal year ended January 31, 2023, Braze did not adjust non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating loss, non-GAAP operating margin, or non-GAAP net loss for acquisition related expense, because there was not acquisition activity by Braze in prior periods.
Braze defines non-GAAP free cash flow as net cash used in operating activities, minus purchases of property and equipment and minus capitalized internal-use software costs.
Customer: Braze defines a customer, as of period end, as the separate and distinct, ultimate parent-level entity that has an active subscription with Braze to use its products.