Trusted Media Brands

Cineverse Joins as a Founding Member to the Newly Formed Independent Streaming Alliance (ISA)

Retrieved on: 
Tuesday, June 13, 2023
Advertising, TMB, Chicken soup, IO, Entertainment Studios, Measurement, Trusted Media Brands, Virtue, DSPS, SSPS, ISA, Independent, Music, Vevo

LOS ANGELES, June 13, 2023 /PRNewswire/ -- The Independent Streaming Alliance (ISA) announced its official formation today with Cineverse (NASDAQ: CNVS) joining as a founding member. The ISA is a pro-competitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, and media. Additional ISA founding members include Allen Media Group, Chicken Soup for the Soul Entertainment, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands), and Vevo.

Key Points: 
  • LOS ANGELES, June 13, 2023 /PRNewswire/ -- The Independent Streaming Alliance (ISA) announced its official formation today with Cineverse (NASDAQ: CNVS) joining as a founding member.
  • The ISA is a pro-competitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, and media.
  • "The formation of the ISA marks a significant milestone for independent streamers," said Erick Opeka, President & Chief Strategy Officer at Cineverse.
  • "With Cineverse as a founding member, we are committed to driving positive change and shaping the future of streaming.

Smart for Life Announces Launch of New Line of Sports Illustrated Protein Bars

Retrieved on: 
Wednesday, May 24, 2023
Cream, Cookie, Types of chocolate, Sport, Partnership, Senior, Antioxidant, Health, Nutrient, Cookies and cream, Trusted Media Brands, Athlete, Vitamin, White chocolate, Cold-pressed juice, Sports Illustrated, The Non-GMO Project, Authentic Brands Group, Collagen, Wellness, Dietary supplement

The premium line of protein-based bars are formulated to address a growing demand for clean and nutritional products that match the needs of athletes and health-conscious consumers alike.

Key Points: 
  • The premium line of protein-based bars are formulated to address a growing demand for clean and nutritional products that match the needs of athletes and health-conscious consumers alike.
  • The new line of protein bars is clean and energizing, non-GMO, cold-pressed, with no sucralose and no preservatives, and includes some options that are gluten-free.
  • “We are thrilled to launch a line of protein bars in partnership with Sports Illustrated and share them with dedicated athletes and active consumers,” stated Darren Minton, Smart for Life’s Chief Executive Officer.
  • “In partnership with Smart for Life, we have the opportunity to do so in way that promotes clean and active lifestyles through a high quality product.”
    To learn more about Sports Illustrated protein bars, as well as the various other products offered under the Sports Illustrated line of vitamins and supplements, please visit: www.sportsillustratednutrition.com .

BLR's EHS Daily Advisor Wins 2023 Neal Award for Best Range of Work by a Media Brand

Retrieved on: 
Friday, May 5, 2023
COVID-19, Software and Information Industry Association, Software, Neal, Certification, SIIA, Health, Trusted Media Brands, Environment, Content, EHS, Safety, Machine shop

BRENTWOOD, Tenn., May 5, 2023 /PRNewswire-PRWeb/ -- On Friday, April 21, the Software & Information Industry Association (SIIA) recognized EHS Daily Advisor as the winner of Best Range of Work by a Media Brand at the 69th Annual Jesse H. Neal Awards in New York. This category recognizes a media brand's overall excellence by evaluating its depth of offerings across all media, including journalistic excellence, presentation, service to readers, innovation, and use of multiple content platforms to serve its audience.

Key Points: 
  • On Friday, April 21, the Software & Information Industry Association (SIIA) recognized EHS Daily Advisor as the winner of Best Range of Work by a Media Brand at the 69th annual Jesse H. Neal Awards in New York.
  • BRENTWOOD, Tenn., May 5, 2023 /PRNewswire-PRWeb/ -- On Friday, April 21, the Software & Information Industry Association (SIIA) recognized EHS Daily Advisor as the winner of Best Range of Work by a Media Brand at the 69th Annual Jesse H. Neal Awards in New York.
  • Fifty-nine awards were handed out across 24 categories at one of the longest-running premier awards programs honoring business-to-business (B2B) journalism.
  • For over 10 years, EHS Daily Advisor has provided comprehensive daily coverage and insight on the topics and trends that matter most in the environment, health, and safety (EHS) industry.

Clinch Announces Series of New Senior-level Recruits to Support 2023 Business Growth

Retrieved on: 
Wednesday, April 19, 2023
Customer success, Software as a service, Epsilon, G/O Media, AB InBev, Televisa, LiveRamp, Samsung, Starcom, Clinch & Co Brewery, DCO, Trusted Media Brands, Certification, Nespresso, Albertsons, Aircraft flight control system, The Martin Agency, Social media, LATAM, Airline, Sales, Video game, InMobi, Clinch, Quantcast, Lists of United States Congress

NEW YORK, April 19, 2023 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today a series of new hires across the US, EMEA, and LATAM. The new additions will serve Clinch's expanding sales, ad operations, strategy, and business development teams.

Key Points: 
  • The new additions will serve Clinch's expanding sales, ad operations, strategy, and business development teams.
  • Mark brings decades of digital transformation, media strategy/activation and data-driven marketing experience to Clinch.
  • Adriana Trevino, Director of Sales, LATAM, joins the growing team to develop new business opportunities for Clinch.
  • "At Clinch, we're incredibly grateful to continue on our upward trajectory amidst such turbulent economic times," said Oz Etzioni, CEO of Clinch.

Quad Wins Multi-Million-Dollar Contract to Print Reader’s Digest

Retrieved on: 
Tuesday, April 4, 2023
Marketing, Entertainment, Communications, General Entertainment, Content Marketing, Media, Publishing, Supply chain, NYSE, Trusted Media Brands, Manufacturing, Book, Quad

Quad (NYSE: QUAD), a global marketing experience company, is now the sole printer of the U.S. edition of Reader’s Digest, America’s fourth largest-circulation magazine.

Key Points: 
  • Quad (NYSE: QUAD), a global marketing experience company, is now the sole printer of the U.S. edition of Reader’s Digest, America’s fourth largest-circulation magazine.
  • One of the best-known magazines on American shelves, Reader’s Digest’s move to Quad streamlines its annual U.S. print run of almost 20 million copies.
  • This end-to-end process includes Publishers’ Studio, Quad’s proprietary workflow solution for issue mapping, which Reader’s Digest has been using since 2021.
  • Today Reader’s Digest reaches more than 30 million people across print, digital and social platforms.

TMB (Trusted Media Brands) Leverages Magnite SSP and SpringServe Ad Server to Streamline Omnichannel Programmatic Efficiency

Retrieved on: 
Tuesday, February 14, 2023
Digest, SSPS, SSP, TMB, Jukin Media, Trusted Media Brands, Senior, Programmatic Commerce, OTT, Health, Video game, Magnite

TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs).

Key Points: 
  • TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs).
  • SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content.
  • In August 2021, TMB acquired streaming and social video company Jukin Media to expand its OTT video footprint.
  • “Magnite’s omnichannel expertise and technical capabilities have helped us scale our programmatic strategy and identify areas of improvement within our programmatic set up.

Intel Editorial: Unlocking the Potential of Generative AI

Retrieved on: 
Wednesday, February 8, 2023
Apps, Applications, Technology, Mobile, Wireless, Other Technology, Software, Networks, Internet, Data Management, Artificial Intelligence, Nose, Intel, Human, ALS, MND, Editorial, Rolls-Royce, Natural language processing, Safety, Algorithm, Dell Technologies, Trusted Media Brands, Synthetic media, Mouth, Research, Privacy, Knowledge, Disease, Partnership, Creativity, ChatGPT, MyHeritage, 3D, AI, Mobile phone, Customer service, Video game, Medical device

While some have shared concerns about the potential of generative AI to threaten jobs, there is a greater opportunity to responsibly use generative AI to improve people’s efficiency and creativity.

Key Points: 
  • While some have shared concerns about the potential of generative AI to threaten jobs, there is a greater opportunity to responsibly use generative AI to improve people’s efficiency and creativity.
  • Intel’s Trusted Media team works to build generative AI applications with humans in mind.
  • Our goal is to support all AI models, including generative AI, with responsible perspectives and principles.
  • I look forward to seeing how the generative AI momentum grows, and to partnering closely with my team at Intel and across the industry to ensure its responsible advancement.

Atmosphere Becomes Exclusive Digital Out of Home (DOOH) Streaming Platform for TMB’s Video Content Catalog

Retrieved on: 
Thursday, February 2, 2023
Marketing, Entertainment, Advertising, Communications, TV and Radio, Media, Trusted Media Brands, Exercise, Restaurant, FAST, Weather, TMB, Jukin Media, News, Partnership, Atmosphere

TMB’s portfolio includes a wide range of programming across its brands and the partnership with Atmosphere will bring thousands of long and short form videos to the platform.

Key Points: 
  • TMB’s portfolio includes a wide range of programming across its brands and the partnership with Atmosphere will bring thousands of long and short form videos to the platform.
  • “TMB’s content is some of the most compelling content online and plays spectacularly in businesses,” said Blake Sabatinelli, Chief Operating Officer at Atmosphere.
  • Atmosphere’s self-service ad portal also provides streaming customers with the ability to run promotions to its captive customers within the content for free.
  • “We are thrilled to partner with Atmosphere to bring our brands and channels into businesses worldwide,” said Cameron Saless, Chief Business Officer at TMB.

Nonprofit MMI Offers Help to Consumers Drowning in Holiday Debt

Retrieved on: 
Friday, January 6, 2023
Trusted Media Brands, NerdWallet, Friedrich Nietzsche, Holiday, Pulse, Money Management International, MMI, Human, Financial services, Credit, Renting, Bank

The nonprofit is poised to help tens of thousands of consumers pay off credit card debt in 2023.

Key Points: 
  • The nonprofit is poised to help tens of thousands of consumers pay off credit card debt in 2023.
  • “An increase in holiday spending coupled with high inflation and increased interest rates will only mean one thing in 2023 – consumers will be drowning in debt,” said Thomas Nitzsche, Sr. Director of Media & Brand at MMI.
  • Debt and budget counseling is free from MMI and can help you get you started.”
    According to NerdWallet, almost three-quarters of 2022 holiday shoppers planned to use credit cards to pay for holiday gifts, charging an average of $663.
  • “If you’re already in debt, holiday spending only adds to the problem,” said MMI client Marlon Ibarra of Los Angeles, CA, who paid off almost $100,000 in debt.

TMB Appoints New Chief Financial Officer

Retrieved on: 
Monday, December 12, 2022
Barnes, Health, Kaplan, Inc., Retirement, Social media, The, Bangalore, Barnes & Noble, Trusted Media Brands, TMB, Malhotra, Digest, Pearson, Jukin Media, Microsoft, Growth, Multimedia, Education Committee, Management, Entertainment

NEW YORK, Dec. 12, 2022 /PRNewswire/ -- TMB, the leading community-driven entertainment company with a global audience of over 200 million consumers, today announced its appointment of  Kanuj Malhotra as chief financial officer. Joining TMB with over two decades of experience leading the digital transformation and growth of global companies such as Barnes & Noble Education, Inc., Barnes & Noble, and Kaplan Test Prep, Malhotra will oversee the company's global finance, content operations, and legal functions. He will report to TMB CEO Bonnie Kintzer.

Key Points: 
  • "This is a particularly exciting time at TMB, marked by our rapid growth in FAST streaming and affiliate commerce, among other exciting initiatives," said Bonnie Kintzer, CEO and president at TMB.
  • Prior to joining TMB, Malhotrawas at Barnes & Noble Education, Inc. where he last served as president of its digital student business and was previously chief operating officer of digital education and chief strategy and development officer.
  • Prior to that he was chief financial officer of Nook Media, the joint venture with Barnes & Noble Education, Microsoft and Pearson, and head of corporate development at Barnes & Noble.
  • Malhotra will take over the chief financial officer position following the retirement of previous CFO Dean Durbin, who has held the position since 2016.