Athlete

• The women’s Final Four garnered higher television ratings than the men’s Final Four.
• And more than 90,000 fans attended the 1999 FIFA Women’s World Cup final in Pasadena, California.
• Many fans, journalists and scholars are wondering if this is the dawn of a new era of women’s sports, with more coverage, increased viewership, heightened interest and bigger investments continuing in the future.

The long eclipse of women’s sports

• We’re in the middle of collecting data for the eighth time, the results of which will be published in 2025.
• Hundreds of studies on the routine coverage of sports have similarly found that media coverage of women’s sports rarely exceeds 10% of total sports coverage.
• This is a recurring pattern across media platforms – print, TV, radio, social – in English-speaking countries.

Leapfrogging the gatekeepers

• Podcasts like “Hear Her Sports,” “The Gist of It,” “Tea with A & Phee” and “Attacking Third” directly appeal to women’s sports fans.
• They can simply directly engage with them on social media, producing and pushing content that bypasses traditional media gatekeepers.

Leveraging feminism

• But my colleague Dunja Antunovic and I observed an important shift in sports media starting in the mid-2010s: the mobilization of feminism and principles of equality to promote and sell women’s sports.
• In one chapter of our latest book, “Serving Equality: Feminism, Media, and Women’s Sports,” we focus on how women’s sports leagues and teams, as well as their corporate sponsors, have used the imagery, language and slogans of feminism and social justice movements to sell merchandise and tickets.
• The video accompanying the campaign interspersed scenes of WNBA games with scenes from the 2017 Women’s March on Washington.

Being the change they want to see

• While corporations and leagues deserve credit for highlighting the value of women’s sports, it’s also important to acknowledge how female athletes themselves have been driving change.
• The activism of women athletes through the years has also created visibility for women’s sports.
• In March 2019, the U.S. women’s national team players sued the U.S. Soccer Federation for gender discrimination.
• Last year was the first year since the 1980s that the women’s tournament was broadcast on network television.

Cheryl Cooky has received funding and support from the Women's Sports Foundation. She consults on gender equality issues in sports and has partnered with Gatorade, Nike and Buick.

• The CALUVA athlete discovery platform will integrate STAIDIUM’s AI-powered streaming technology to showcase up-and-coming athletes from around the world to coaches and scouts.
• DALLAS, 18 March 2024 – STAIDIUM U.S., a leader in using artificial intelligence (AI) to deliver automated sports streaming, has announced a partnership with CALUVA, a UK-based athlete discovery platform, that aims to level the playing field in sports recruiting.
• "You can place a STAIDIUM camera almost anywhere and start streaming to a global audience, which has profound implications on recruiting.
• We’re proud to partner with CALUVA to help more athletes around the world showcase their talents, get recruited, and earn life-changing opportunities."

• Majorca, Spain--(Newsfile Corp. - April 8, 2024) - Find out where to stay for the half Ironman in May, thanks to Ideal Property Mallorca, a company with a deep knowledge of the island.
• On May 11th, the city of Alcudia will host the half 70.3 Ironman 2024.
• On May 11, traffic in the northern part of Mallorca will be modified by the course maps for the half Ironman 2024 .
• The experts at Ideal Property Mallorca , a vacation rental management company that works exclusively on the island, know perfectly the needs of both tourists and locals.

• LBank Exchange is thrilled to announce the upcoming listing of 300FIT Network (FIT), representing a pioneering shift in the sports industry, leveraging the potential of Web3.0 technologies to forge a unique ecosystem centered around sports NFTs and digital assets.
• By doing so, 300FIT addresses the industry's long-standing challenges of underutilization and inadequate compensation for athletes' contributions, offering a new revenue model that benefits both athletes and fans.
• At the core of the 300FIT Network is the TDT ecosystem, which facilitates direct interaction and transaction between athletes, fans, and brands.
• 300FIT Network is not just about enhancing the sports industry's economic model; it's about revolutionizing fan engagement and opening new avenues for athlete support and interaction.