The Martin Agency

Miracle-Gro and Martha Stewart Partner To Simplify Gardening

Retrieved on:

Monday, April 8, 2024

COLUMBUS, Ohio, April 8, 2024 /PRNewswire/ -- A long-standing leader in the lawn and garden category, The Scotts Miracle-Gro Company today announces a partnership between Miracle-Gro and gardening expert Martha Stewart to encourage Americans to spend more time in the garden. The collaboration includes a new ad campaign, "Gro Like Martha," that aims to shift the perceived complexity of gardening to a simple recipe for success, including one very important ingredient: the right dirt.

Key Points:

COLUMBUS, Ohio, April 8, 2024 /PRNewswire/ -- A long-standing leader in the lawn and garden category, The Scotts Miracle-Gro Company today announces a partnership between Miracle-Gro and gardening expert Martha Stewart to encourage Americans to spend more time in the garden.
The range of helpful content includes an "Ask Martha" newsletter on the Miracle-Gro website, videos featuring Martha across Miracle-Gro's social channels and sponsorship of Martha Gardens on the Roku Channel.
"Martha always starts with the best ingredients or best materials, and the soil in her garden is no different.
Martha and her team understand the importance of letting the soil do much of the work, especially when it comes to edible gardening.

Kristen Cavallo Retires from Ad Industry

Retrieved on:

Monday, March 18, 2024

Uncertainty, Adweek, The Martin, Education, Female, Martin, MullenLowe U.S., Love, Heart, Creativity, Workforce, The Martin Agency, Marketing, IPG, Advertising, Human, DEI

Cavallo announced that her next move will include applying her deep and varied communications experience to political and societal causes.

Key Points:

Cavallo announced that her next move will include applying her deep and varied communications experience to political and societal causes.
Prior to her role at MullenLowe, Cavallo spent six years as CEO of The Martin Agency.
After a 30-year career in the industry, Cavallo looks forward to applying her expertise to political and societal causes she cares about.
Kristen is also an intrepid global explorer who ties her personal experiences and world view to our work.

Papa Johns Unveils New Brand Platform Honoring Pizza Fans’ Unmatched Devotion

Retrieved on:

Tuesday, April 2, 2024

Papa Johns announced today an all-new brand platform Better Get You Some, which elevates the brand’s pizza superiority and iconic brand promise – Better Ingredients.

Key Points:

Papa Johns announced today an all-new brand platform Better Get You Some, which elevates the brand’s pizza superiority and iconic brand promise – Better Ingredients.
Better Pizza.® – through celebrating the shared, emotional truth of pizza devotion.
View the full release here: https://www.businesswire.com/news/home/20240402677564/en/
Papa Johns new Better Get You Some creative campaign featuring the new NY Style Crispy Cuppy 'Roni Pizza.
With these investments, Papa Johns is improving audience segmentation, building customer loyalty, driving buzz, increasing ROI and offering differentiated category solutions.

Hanes Adds SuperSoft Styles to Originals Collection, Its Softest Innovation in More Than a Century

Retrieved on:

Thursday, March 14, 2024

The line builds upon Hanes Originals, a bold and youthful collection of body basics that delivers modern styles without sacrificing comfort.

Key Points:

The line builds upon Hanes Originals, a bold and youthful collection of body basics that delivers modern styles without sacrificing comfort.
The line builds upon Hanes Originals, a bold and youthful collection of body basics that delivers modern styles without sacrificing comfort.
Hanes Originals SuperSoft styles are now available on Hanes.com , and consumers can experience the revolutionary softness by visiting Hanes retail stores and authorized retailers nationwide, including Amazon, Target, Walmart and Kohl’s.
For more information about Hanes Originals SuperSoft styles, visit www.hanes.com or follow us on Instagram , Facebook , Twitter , TikTok , and YouTube .

IPG Tops the 2024 Ad Age 'A-List'

Retrieved on:

Monday, March 11, 2024

DEI, AI, Culture, Health, Growth, The Martin Agency, Commerce, Google Chrome, PR, Advertising, Sanofi, UM, Creativity, IDI, Clinical trial, Advertising agency, IPG, Initiative, Partnership

New York, NY, March 11, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced that five of its agencies were honored at the Ad Age A-List & Creativity Awards — the trade publication's coveted ranking of agencies, companies and innovators and their efforts to move the advertising industry forward, with IPG companies winning more honors than any other agency group. Recognized as top-performers in the industry, IPG Health, IPG Mediabrands, The Martin Agency, UM and The Weber Shandwick Collective were honored for their innovative and market-moving work across the advertising, media, PR and healthcare sectors.

Key Points:

Recognized as top-performers in the industry, IPG Health, IPG Mediabrands, The Martin Agency, UM and The Weber Shandwick Collective were honored for their innovative and market-moving work across the advertising, media, PR and healthcare sectors.
5 position on Ad Age’s 2024 Agency A-List, marking its second consecutive year on the esteemed list.
Since the introduction of this category last year, IPG Health remains the sole healthcare network to receive this prestigious accolade.
Additionally, under the leadership of Eileen Kiernan, IPG Mediabrands stood out as Ad Age's 2024 U.S. Network of the Year.

NÜTRL Vodka Seltzer Brings Back Chloe Fineman In Its New National Campaign: "Keep It Tasty"

Retrieved on:

Tuesday, February 20, 2024

Marketing, Light, Situation, Photo op, The Martin Agency, Water, Radio, Life, Fineman, Black Cherry, SNL, OOH, Taste, Pineapple, Anheuser-Busch, Partnership, Liquor

NEW YORK, Feb. 20, 2024 /PRNewswire/ -- Today, NÜTRL Vodka Seltzer, the #2 spirits-based seltzer brand in the U.S.1, unveiled its new tagline and national campaign, "Keep It Tasty." Reprising her role as the brand's resident vodka seltzer sommelier, Saturday Night Live Star Chloe Fineman returns to show how NÜTRL keeps it real while consistently delivering great taste.

Key Points:

Reprising her role as the brand's resident vodka seltzer sommelier, Saturday Night Live Star Chloe Fineman returns to show how NÜTRL keeps it real while consistently delivering great taste.
NÜTRL Vodka Seltzer is made with delicious ingredients - vodka, seltzer and real fruit juice – which provides a light and refreshing taste in a variety of fruit-forward flavors fit for any occasion.
To view NÜTRL's spots, " NÜTRL Photo Op ," " NÜTRL Pineapple ," and more, visit NÜTRL's YouTube page.
For more information and where to find NÜTRL, visit www.nutrlusa.com and follow NÜTRL on Instagram @NUTRL .

Danny Robinson Named CEO of The Martin Agency

Retrieved on:

Tuesday, January 30, 2024

The Martin Agency, Growth, Life, Martin, DEI, Social media, UPS, CCO, MullenLowe Group, Creativity, IPG, NYFW, AAAA, Film industry

New York, NY, Jan. 30, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that Danny Robinson has been named CEO of The Martin Agency.

Key Points:

New York, NY, Jan. 30, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that Danny Robinson has been named CEO of The Martin Agency.
He’ll be taking on the leadership responsibilities from Kristen Cavallo, who has led The Martin Agency for the past six years and was named Global CEO of sister agency MullenLowe Group fourteen months ago.
An industry veteran, Robinson has been with The Martin Agency for nearly two decades, serving most recently as its Chief Creative Officer.
During his time at Martin, Robinson has helped lead the agency in its mission to fight against invisibility, infusing that idea throughout the creative output.

AMERICA'S FAVORITE COOKIE EMBRACES TWISTS OF FATE IN NEW BIG GAME AD SPOT

Retrieved on:

Wednesday, January 31, 2024

The Martin Agency, Family, News, Marketing, Atmosphere, Big Game, Trojan Horse, Adhesive

EAST HANOVER, N.J., Jan. 31, 2024 /PRNewswire/ -- The OREO brand is returning to the world's biggest marketing stage with a brand-new campaign. In the long-awaited Big Game spot, the iconic cookie brand is putting a spin on historical moments to show how the twist of an OREO cookie turns decision making fun.

Key Points:

The OREO brand creates a world where major decisions are made sweeter with the twist of an OREO cookie.
EAST HANOVER, N.J., Jan. 31, 2024 /PRNewswire/ -- The OREO brand is returning to the world's biggest marketing stage with a brand-new campaign.
In the long-awaited Big Game spot, the iconic cookie brand is putting a spin on historical moments to show how the twist of an OREO cookie turns decision making fun.
The longtime OREO cookie fan and family matriarch makes a cameo appearance within the spot in a clip that takes viewers back to the mid-2000s.

A DECADE IN THE MAKING: OREO RETURNS TO THE BIG GAME IN 2024

Retrieved on:

Tuesday, December 19, 2023

Marketing, Milk, News, The Martin Agency, History

EAST HANOVER, N.J., Dec. 19, 2023 /PRNewswire/ -- OREO, America's favorite cookie, is gearing up for a monumental 2024 that includes a return to the Big Game.

Key Points:

EAST HANOVER, N.J., Dec. 19, 2023 /PRNewswire/ -- OREO, America's favorite cookie, is gearing up for a monumental 2024 that includes a return to the Big Game.
The OREO brand promises a spot that puts a playful twist on the cookie's iconic role in pop culture.
This announcement comes over a decade after the brand was last part of the Big Game.
For more information and updates on the Big Game ad, fans can visit OREO at https://www.oreo.com/ and follow OREO® on Facebook/OREOUnitedStates , Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO to be among the first to know about future brand news.

WARC releases The Future of Strategy 2023, a worldwide survey-led report with insights from almost 1,000 marketing strategists

Retrieved on:

Tuesday, October 3, 2023

These are some of the findings included in The Future of Strategy 2023 report released today by WARC - the global authority on marketing effectiveness.

Key Points:

These are some of the findings included in The Future of Strategy 2023 report released today by WARC - the global authority on marketing effectiveness.
This eleventh edition of the annual WARC study unpacks the key trends considered pivotal to the future of strategy.
Lena Roland, Head of Content, WARC Strategy, says: "Our annual Future of Strategy report acts as a temperature check for how strategists are feeling about the state of the discipline.
The Future of Strategy 2023 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC subscribers.