AOR

Dr. Praeger’s Unveils New “Great Taste Simplified” Campaign

Retrieved on: 
Tuesday, June 28, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220628005028/en/
    Dr. Praegers Unveils New Great Taste Simplified Campaign (Photo: Business Wire)
    Dr. Praegers mouthwatering taste is the result of a dynamic combination of whole vegetables and wholesome, real ingredients.
  • With each bite, consumers can actually see the vegetables they are eating because Dr. Praegers uses simple ingredients to deliver great taste and exceptional nutrition.
  • We are so excited to introduce the Great Taste Simplified campaign with Wheelhouse Labs, says Ken Krasnow, Chief Marketing Officer at Dr. Praegers.
  • We combine great taste with high quality vegetables, providing consumers with a delicious flavor that keeps them coming back for more.

MIRIMAR NAMED CANNES LIONS INDEPENDENT AGENCY OF THE YEAR - ENTERTAINMENT

Retrieved on: 
Monday, June 27, 2022

LOS ANGELES, June 27, 2022 /PRNewswire/ -- LA-based MIRIMAR , founded by brothers John McKelvey and Luke McKelvey, has been named Cannes Lions Independent Agency of the Year Entertainment.The award is calculated by the accumulation of points within the Entertainment category.

Key Points: 
  • LOS ANGELES, June 27, 2022 /PRNewswire/ -- LA-based MIRIMAR , founded by brothers John McKelvey and Luke McKelvey, has been named Cannes Lions Independent Agency of the Year Entertainment.The award is calculated by the accumulation of points within the Entertainment category.
  • Apple TV+ in partnership with MIRIMAR won Cannes Gold in Entertainment and a shortlist for work promoting the hit Apple TV+ series Mythic Quest .Mythic Quest is a show about a made-up gaming company.
  • Founded in 2019 by John Mckelvey and Luke McKelvey, MIRIMAR is an Emmy and Cannes Lion award winning, independent creative company.
  • They're the Cannes Independent Agency of the year in Entertainment and focus on creating cultural impact for brands at the intersection of advertising, entertainment and technology.

TalentBurst, Inc. Receives AgileOne's Diversity Award

Retrieved on: 
Monday, June 27, 2022

AUSTIN, Texas, June 27, 2022 /PRNewswire/ -- TalentBurst, Inc. is proud to announce that on May 25, 2022, the company received AgileOne's Diversity Award for supplier excellence!

Key Points: 
  • AUSTIN, Texas, June 27, 2022 /PRNewswire/ -- TalentBurst, Inc. is proud to announce that on May 25, 2022, the company received AgileOne's Diversity Award for supplier excellence!
  • The award was presented to TalentBurst, Inc. during AgileOne's Supplier Excellence Award ceremony on May 25th, which took place during the AgileOne Customer Forum at the Hyatt Regency Austin in Austin, Texas.
  • -Brad Talwar
    "With each candidate interaction and each successful placement, our suppliers play a critical role in our success at AgileOne.
  • It has been an honor to be recognized as an AgileOne Gold Supplier 2018 and, most recently, an AgileOne Diversity Award for Supplier Excellence 2022!

People2.0 Acquires Leading UK-Based Provider of Support Services to Independent Contractors

Retrieved on: 
Tuesday, June 21, 2022

People2.0 , the worlds largest global employer of record (EOR) and agent of record (AOR) services platform, announced today that it has acquired The Brookson Group, the leading provider of support services to freelancers and independent contractors in the UK.

Key Points: 
  • People2.0 , the worlds largest global employer of record (EOR) and agent of record (AOR) services platform, announced today that it has acquired The Brookson Group, the leading provider of support services to freelancers and independent contractors in the UK.
  • The addition of Brookson to the People2.0 family significantly enhances our ability to unburden independent contractors and facilitate flexible, remote and independent work arrangements.
  • We can now offer independent contractors the continuous support services they need to maximize their earnings while ensuring proper compliance.
  • No other EOR/AOR services platform provider can offer such a large, global network for our client portfolio of partners and independent workers.

Fiverr Makes a Move into the Advertising Industry with Togetherr™, a New Platform Designed to Change the Way Top Brands and World Class Creative Talent Interact

Retrieved on: 
Thursday, June 9, 2022

The platform, designed and built by Fiverr (NYSE: FVRR), and backed by industry-leading visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.

Key Points: 
  • The platform, designed and built by Fiverr (NYSE: FVRR), and backed by industry-leading visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
  • View the full release here: https://www.businesswire.com/news/home/20220609005289/en/
    Togetherr uses its proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
  • It has also now influenced the way creatives feel working for agencies which ultimately impacts the outcomes of marketing and advertising campaigns.
  • Togetherr is a platform that aims to enable and accelerate new ways of working in the creative industry.

EP+Co Named Agency of Record for John Deere Construction

Retrieved on: 
Wednesday, June 8, 2022

GREENVILLE, S.C., June 8, 2022 /PRNewswire/ -- EP+Co today announced two new business wins: John Deere Construction and Sonoco.

Key Points: 
  • GREENVILLE, S.C., June 8, 2022 /PRNewswire/ -- EP+Co today announced two new business wins: John Deere Construction and Sonoco.
  • EP+Co has been named Agency of Record for John Deere's Construction Division and has also served as AOR for Deere's Residential Agriculture and Turf Division since 2018.
  • The agency will lead the creation of a revitalized brand platform and long-term marketing strategy designed to drive growth and position Deere as the category leader in reliable, innovative construction equipment.
  • Heather Hartley, Manager of Creative and Content Delivery for John Deere, added, "We're excited to evolve messaging for our construction audience through this new relationship.

GoGlobal Announces Two Appointments to Executive Leadership Team to Scale New Growth

Retrieved on: 
Wednesday, June 8, 2022

SAN MATEO, June 8, 2022 /PRNewswire/ -- GoGlobal, the world's fastest-growing, privately-owned provider of global Employer of Record (EOR) services, is pleased to announce the appointments of global workforce and client success expert Melissa Oliva as director of account management and cross border legal and regulatory compliance expert Jessica Valenzuela as associate director of legal and corporate governance.

Key Points: 
  • Melissa, based in the United States (US), will help GoGlobal grow its US footprint and enhance channel partner relationships around the world.
  • She will lead the strategy for launching global contractor compliance and agency of record (AOR) programs for GoGlobal.
  • Jessica, also based in the US, will be responsible for managing legal risk, contracting and compliance initiatives.
  • GoGlobal is the world's fastest-growing, privately-owned Global Employer of Record (EOR) service provider, with a globally distributed and remote workforce.

Colle McVoy Retains Award-winning Jackson Hole Account

Retrieved on: 
Tuesday, May 24, 2022

MINNEAPOLIS, May 24, 2022 /PRNewswire/ -- After a government-mandated, competitive review, Colle McVoy remains agency of record (AOR) for the Jackson Hole Travel and Tourism Joint Powers Board (JHTTB), the government board integral to building a resilient tourism economy for the Jackson Hole, Wyoming community.

Key Points: 
  • MINNEAPOLIS, May 24, 2022 /PRNewswire/ -- After a government-mandated, competitive review, Colle McVoy remains agency of record (AOR) for the Jackson Hole Travel and Tourism Joint Powers Board (JHTTB), the government board integral to building a resilient tourism economy for the Jackson Hole, Wyoming community.
  • "It has been a privilege to partner with Jackson Hole to not only celebrate and promote its incredible and awe-inspiring beauty but to also help protect and preserve its natural wonders for generations to come," said Christine Fruechte, CEO, Colle McVoy.
  • Colle McVoy has been AOR for JHTTB since winning the business in 2017 and has partnered with numerous Teton County-based companies for creative production.
  • As Colle McVoy continues to support Jackson Hole's efforts, it is simultaneously fortifying and growing its sustainability practice.

Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR

Retrieved on: 
Friday, May 20, 2022

Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record in the United States.

Key Points: 
  • Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record in the United States.
  • The NSC works together with the Norwegian fisheries and aquaculture industry to develop global export markets for Norwegian seafood.
  • View the full release here: https://www.businesswire.com/news/home/20220520005008/en/
    Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR (Photo: NSC)
    Padilla is leading an integrated marketing program to help increase demand for and the value of Norwegian seafood in the U.S.
    We were looking for an agency partner that had experience building high-performance food brands with premium quality reputations with international organizations, said Anne-Kristine en , Seafood from Norway, Director USA.
  • The Norwegian Seafood Council (NSC) aims to increase the value of Norwegian seafood resources through market insights, market development, market risk management and reputational risk management in select markets around the world.

Blue Diamond Names McKinney New Creative Agency-of-Record

Retrieved on: 
Tuesday, May 24, 2022

LOS ANGELES, May 24, 2022 /PRNewswire/ -- Blue Diamond Growers the leading producer and marketer of almonds in the world has selected McKinney as their Agency-of-Record (AOR) for all the creative work across Blue-Diamond's consumer-facing branded business, including Blue Diamond Almond Breeze and Blue Diamond Snack Almonds.

Key Points: 
  • LOS ANGELES, May 24, 2022 /PRNewswire/ -- Blue Diamond Growers the leading producer and marketer of almonds in the world has selected McKinney as their Agency-of-Record (AOR) for all the creative work across Blue-Diamond's consumer-facing branded business, including Blue Diamond Almond Breeze and Blue Diamond Snack Almonds.
  • The McKinney team stood out as the best partner throughout this entire process," said Raj Joshi, Senior Vice President, Global Consumer Division at Blue Diamond Growers.
  • "We are extremely excited about our new partnership with Blue Diamond," said Joe Maglio, CEO of McKinney.
  • Blue Diamond markets and sells a wide range of almond-based snacks, beverages, and ingredients, including Blue Diamond Snack Almonds, Nut-Thinscrackers, almond flour, baking mixes, and Almond Breezealmondmilk and almondmilk creamers.