Agency of record

Casino and Sportsbook Platform Provider Soft2Bet Selects 5WPR as Agency of Record

Retrieved on: 
Monday, March 4, 2024

5W will work with Soft2Bet to increase the company's awareness in the U.S. through events and media relations in national and trade media.

Key Points: 
  • 5W will work with Soft2Bet to increase the company's awareness in the U.S. through events and media relations in national and trade media.
  • "The online gaming and gambling space is exploding," said 5WPR Founder & Chairman Ronn Torossian .
  • 5W has already generated a notable amount for Soft2Bet through their participation at the G2E Conference in Las Vegas and ICE in London.
  • The team utilized the conferences to highlight Soft2Bet's capabilities and demonstrate its motivational engineering features.

Christie & Co Serving as Agency of Record for Energizing New Line of Healthy Chips, Snacks From The Sea

Retrieved on: 
Friday, March 1, 2024

SANTA BARBARA, Calif., Feb. 29, 2024 /PRNewswire/ -- Global strategic branding and communications agency, Christie & Co,  dedicates its expertise to improving life through its effective research-based communication methodology supporting the growth of mission-driven companies to reach new levels of success, for more than 30 years. Now, the agency is providing its services to Snacks From The Sea, an energizing new line of delicious, nutrient-dense chips made from sustainably harvested sea kelp.   

Key Points: 
  • Now, the agency is providing its services to Snacks From The Sea, an energizing new line of delicious, nutrient-dense chips made from sustainably harvested sea kelp.
  • "The Snacks From The Sea brand experience is centered around helping people embrace their love of snacking in a way that is truly satisfying," said Christie & Co Founder and CEO, Gillian Christie.
  • "Our 30+ years of mission driven CPG brand building is supporting the growth of Snacks From The Sea as their Agency of Record, establishing the brand as the new crunchy snack for health-conscious Americans."
  • Fortunately, I've found the perfect agency with Christie & Co, and I look forward to working closely with Gillian and her team for years to come."

Robotics Solution Platform Richtech Robotics Chooses 5WPR as Agency of Record

Retrieved on: 
Thursday, January 11, 2024

NEW YORK, Jan. 11, 2024 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for collaborative robotics solution platform, Richtech Robotics.

Key Points: 
  • NEW YORK, Jan. 11, 2024 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for collaborative robotics solution platform, Richtech Robotics.
  • Richtech has hired 5W to establish it as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories, and retail centers—aiming to bring people together by automating the tasks that keep them apart.
  • "The growth of robotics in everything from hospitals and hospitality is on the brink of a major shift, and Richtech is leading these innovations," said 5WPR Co-CEO Matthew Caiola.
  • "We know the robotics industry is on the cusp of major transformation, and we are thrilled to be working with 5W as we establish Richtech as a driver of that innovation in 2024," said Matt Casella, President of Richtech Robotics.

Volio Imports Amplifies Market Presence Selecting Colangelo & Partners as Agency of Record

Retrieved on: 
Wednesday, January 10, 2024

NEW YORK, Jan. 10, 2024 /PRNewswire-PRWeb/ -- Volio Imports, a leading importer of premium wines from Italy, is pleased to announce the appointment of Colangelo & Partners as its Agency of Record for a new 2024 Integrated Communication program. This strategic partnership aims to elevate Volio Imports' brand presence, strengthen communication channels, and foster continued growth in the competitive beverage industry.

Key Points: 
  • This strategic partnership aims to elevate Volio Imports' brand presence, strengthen communication channels, and foster continued growth in the competitive beverage industry.
  • Colangelo & Partners, a renowned integrated communications agency specializing in the wine and spirits sector, brings a wealth of experience and expertise to the table.
  • Colangelo & Partners will leverage its extensive network and industry knowledge to craft compelling narratives that resonate with Volio Imports' target audience.
  • "We are honored to be chosen as Volio Imports' Agency of Record for the upcoming year.

Richmond Day Selected as Agency of Record for BMW Group Canada

Retrieved on: 
Tuesday, January 2, 2024

TORONTO, Jan. 2, 2024 /CNW/ - BMW Canada Inc. has selected Richmond Day as its Agency of Record for all brands in Canada, including BMW, MINI, and BMW Motorrad, as well as Certified Pre-Owned and BMW Group Financial Services.

Key Points: 
  • TORONTO, Jan. 2, 2024 /CNW/ - BMW Canada Inc. has selected Richmond Day as its Agency of Record for all brands in Canada, including BMW, MINI, and BMW Motorrad, as well as Certified Pre-Owned and BMW Group Financial Services.
  • BMW Canada Inc. has selected Richmond Day as its Agency of Record for all BMW Group brands in Canada.
  • Richmond Day began working with BMW Group Canada in 2009 by leading creative development for MINI's 50th anniversary campaign in Canada.
  • In 2019, Richmond Day secured a 5-year AOR contract with MINI Canada and BMW Group Aftersales.

Unlock Health Announces Acquisition of SPM Group, the Premier Network of Health and Healthcare Marketing Agencies

Retrieved on: 
Tuesday, November 28, 2023

NASHVILLE, Tenn., Nov. 28, 2023 /PRNewswire/ -- Unlock Health, a unique healthcare technology and services growth platform serving healthcare providers, today announced the acquisition of SPM Group, the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek, from Corridor Capital, LLC, a Los Angeles-based lower middle-market private equity firm. Financial terms of the transaction were not disclosed.

Key Points: 
  • The acquisition positions Unlock Health as the leading growth marketing platform in the health services sector by size, scale, and breadth of capabilities
    NASHVILLE, Tenn., Nov. 28, 2023 /PRNewswire/ -- Unlock Health, a unique healthcare technology and services growth platform serving healthcare providers, today announced the acquisition of SPM Group, the premier network of health and healthcare agencies including SPM, GLC, Dreamscape, and Centretek, from Corridor Capital, LLC, a Los Angeles-based lower middle-market private equity firm.
  • With the acquisition of SPM Group, Unlock Health is now the largest health services growth marketing platform nationwide, with $100 million in revenue, and 343 professionals serving more than 350 clients across the healthcare provider, behavioral health, dental, and associated sectors.
  • The Unlock Health team shares our commitment to being a best-in-class provider for our clients," said Amanda Seaford, Chief Executive Officer of SPM Group.
  • Hondo Sen, Partner at Athyrium Capital Management, added, "This acquisition is another signal of our commitment to the Unlock Health vision.

KROGER BRINGS NEW TRADITIONS AND FLAVORS TO THE TABLE THIS HOLIDAY SEASON

Retrieved on: 
Wednesday, November 8, 2023

CINCINNATI, Nov. 8, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR), today unveiled its 2023 holiday campaign celebrating the magic of traditions, both new and old. Developed by Kroger's Agency of Record, adam&eveDDB New York, the new campaign serves as a reminder that Kroger is here to support its customers during the holidays, no matter what traditions - or flavors - they bring to the table.

Key Points: 
  • CINCINNATI, Nov. 8, 2023 /PRNewswire/ -- The Kroger Co. (NYSE: KR), today unveiled its 2023 holiday campaign celebrating the magic of traditions, both new and old.
  • This holiday season, Kroger is making it easy for customers to connect over food and create memories in a way that is meaningful to them.
  • Whether honoring lifelong family traditions or creating new ones, no one can connect customers with the foods they love the way Kroger can.
  • To complement the film, Kroger is rolling out a "Holiday Remix" playlist across retail locations nationwide.

Oova Signs On Markacy As Agency Of Record

Retrieved on: 
Thursday, November 2, 2023

Oova , a leading at-home fertility tracker serving both individual customers and clinicians, has brought on Markacy as its Agency of Record.

Key Points: 
  • Oova , a leading at-home fertility tracker serving both individual customers and clinicians, has brought on Markacy as its Agency of Record.
  • Markacy, a leading growth marketing agency in New York City has a proven track record of scaling women-centric consumer brands through their Finance Based Marketing approach.
  • Oova was looking for a more strategic agency partnership to revamp its customer acquisition strategy for its B2C and B2B channels.
  • “We chose Markacy as our agency of record because their approach was different and tailored to our business model, margin and financial goals.

Habit Burger Grill Selects Barrett Hofherr As Its New Agency of Record

Retrieved on: 
Tuesday, October 24, 2023

"After an intensive search, I couldn't be more excited to have found the boldest, most creative agency in Barrett Hofherr,” said Jack Hinchliffe, Chief Marketing Officer of The Habit Burger Grill.

Key Points: 
  • "After an intensive search, I couldn't be more excited to have found the boldest, most creative agency in Barrett Hofherr,” said Jack Hinchliffe, Chief Marketing Officer of The Habit Burger Grill.
  • “We meticulously selected experts from various agency sizes and backgrounds, all sharing our passion for enhancing the fame of Habit Burger Grill's brand.
  • Barrett Hofherr, an award-winning full-service advertising agency known as "the biggest small agency in the world," matches perfectly with The Habit Burger Grills’ own big ambitions.
  • This is a brand to watch, we can’t wait to get started.”
    The union of The Habit Burger Grill and Barrett Hofherr signifies the start of an inspiring creative journey.

Deako Lighting Appoints 5WPR as PR Agency of Record

Retrieved on: 
Thursday, October 19, 2023

NEW YORK, Oct. 19, 2023 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for Deako Lighting, creator of the industry's first modular smart lighting system for homeowners.

Key Points: 
  • NEW YORK, Oct. 19, 2023 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for Deako Lighting, creator of the industry's first modular smart lighting system for homeowners.
  • With a focus on brand awareness and media relations, the PR team will first target the builder and electrician communities, then switch gears to refocus on consumers as well.
  • "Our Technology PR team looks forward to commencing this electrifying partnership with Deako," said 5WPR Co-CEO Matt Caiola.
  • "Deako is excited to be working with 5W as we jumpstart our PR program to build awareness around Deako's benefits among builders, electricians, and consumers," said Robynne Curry, VP of Marketing at Deako Lighting.