Smarts unleashes clever creativity with launch of new 'Creator Hub'
NEW YORK, June 28, 2023 /PRNewswire/ --Smarts, the global PR and creative agency, has announced investment of over $1.25m in its new influencer and talent offering, 'Creator Hub' – co-led from the firm's New York office.
- The 'Creator Hub' forges global partnerships between brands and content creators, aiming to co-create with cultural traction and dynamic talent.
- 'Creator Hub' will be led by Smarts US President, Mike DaRe (former Global Head of Culture and Entertainment for Diageo's Johnnie Walker), and Jill Boobyer, last year recognized in PR Week's 30 Under 30 list.
- This announcement comes alongside the news that Smarts is also growing geographically, with a brand-new office opening in Amsterdam next month.
- As a home for culturally connected brands and creative talent, Amsterdam is a natural choice for Smarts' first office in mainland Europe.