Amobee and National Media Research Collaborate to Refine Audience Data and Improve Media Spend Through Contextual Web Analytics Platform
This access will allow National Media to integrate the insights and audiences produced from the BI platform to improve the efficiency of media spending and generate custom, first-to-market IAB-classified contextual audience segments for deployment across all client accounts.
- This access will allow National Media to integrate the insights and audiences produced from the BI platform to improve the efficiency of media spending and generate custom, first-to-market IAB-classified contextual audience segments for deployment across all client accounts.
- Amobee is thrilled to provide National Media with the opportunity to take to their clients best-in-market media analytics + activation tech, says Alex Knudsen, Senior Vice President, Commercial Strategy at Amobee.
- Furthermore, Amobees BI technology platform will help National Media advertisers better understand their target audience, discover new audiences, brand/campaign and product/candidate attributes, sentiment-drivers, benchmark competitors, and identify trends in real time beyond just social media analytics.
- "We're partnering with Amobee to provide best-in-market insights and audiences to our clients," says Adam Wise, SVP of Partnerships at National Media.