Euromonitor International

Over 60 Percent of Asian Millennials Define Themselves As Mindful Drinkers In 2020

Thursday, September 17, 2020 - 1:33am

According to global market research company Euromonitor Internationals health and beauty survey 2020, only 6% of millennials in Asia Pacific self-qualify as daily drinkers, against 14% for baby boomers.

Key Points: 
  • According to global market research company Euromonitor Internationals health and beauty survey 2020, only 6% of millennials in Asia Pacific self-qualify as daily drinkers, against 14% for baby boomers.
  • During lockdown, many consumers shifted their shopping patterns to purchase healthier drinks, even within alcoholic drinks, says Oryoon Lee, research analyst at Euromonitor International.
  • Asian millennials pioneered this healthy drinking trend before 2020, and it is now positioned as one of the leading trends post-pandemic, she adds.
  • Asian leading drink players spotted the movement early on and introduced new products to meet millennials demands.