Cause marketing

Coach Nick Saban, Ms. Terry Saban surprise children with award-winning My Special Aflac Duck®

Retrieved on: 
Tuesday, June 6, 2023
Partnership, Anxiety, Rady Children's Hospital, Cause marketing, Cancer, Light, Duck, Research, Emotion, Hospital, Patient, Sickle cell disease, System, Nursing, Hunting, Child, Aflac

COLUMBUS, Ga., June 6, 2023 /PRNewswire/ -- Legendary Alabama football coach Nick Saban and Aflac Incorporated, a leading provider of health supplemental insurance in the U.S., expanded their starting lineup to include My Special Aflac Duck, a free-of-charge resource created for children ages 3 and up with cancer and sickle cell disease. In collaboration with Nick and Terry Saban and Aflac, Children's of Alabama hosted a special delivery event where 18 patients each received the social robot as part of Aflac's 28-year, $168-plus million philanthropic commitment supporting children with cancer and blood disorders.

Key Points: 
  • In collaboration with Nick and Terry Saban and Aflac, Children's of Alabama hosted a special delivery event where 18 patients each received the social robot as part of Aflac's 28-year, $168-plus million philanthropic commitment supporting children with cancer and blood disorders.
  • "As a coach, I've learned the team wins when everyone comes together, and that is what Aflac has been doing for children with cancer and blood disorders for nearly 28 years.
  • "We are grateful to Aflac and the My Special Aflac Duck program for providing an innovative resource to enhance the care experience for the children and the families we serve."
  • Each My Special Aflac Duck costs about $200 to manufacture and deliver.

Pizza Nova partners with SickKids Foundation and invites customers to share the love this holiday season

Retrieved on: 
Thursday, November 24, 2022
Olive, Hospital, Cause marketing, Olive oil, Partnership, Community, Trust, Learning, Child, Hospital for Sick Children (Toronto), Love, Family, Research, Health, Vespa, Fast food, Online shopping, Pizza Nova

To help share the love this holiday season, the Toronto-based pizza company has created a limited-edition vespa ornament to honour its Italian roots, proceeds of which will go to SickKids Foundation.

Key Points: 
  • To help share the love this holiday season, the Toronto-based pizza company has created a limited-edition vespa ornament to honour its Italian roots, proceeds of which will go to SickKids Foundation.
  • With a goal of raising over $15,000, Pizza Nova has made these ornaments available at all participating Pizza Nova locations, while quantities last.
  • Community is a pillar for Pizza Nova and making a difference is important to the Primucci family, not only this holiday season but throughout the year.
  • We are proud to be a partner of SickKids Foundation and want to share the love this holiday season, said Domenic Primucci, president of Pizza Nova.

Entrepreneur Chris Rosica Speaks at Rutgers Newark, Donates 100 Copies of His First Book - The Authentic Brand

Retrieved on: 
Monday, October 17, 2022
Amos, Health, Rutgers University–Newark, Marketing, Kate Spade, Authentic Brands Group, Burt's Bees, Public relations, Forbes, Education, Bee, Social media, Business, Student, Professional Grounds Management Society, Starbucks, Society, Awareness, MMS, Cause marketing, Communication, Entrepreneurship, Rutgers University, Homemade, Management, PR, Thomas Rosica

NEWARK, N.J., Oct. 17, 2022 /PRNewswire-PRWeb/ -- Rosica Communications' President Chris Rosica was a featured speaker at Rutgers-Newark, addressing dozens of students from the university's Marketing & Management Society meeting. Rosica shared insights on authenticity and how it impacts storytelling, crisis communications, cause marketing, positioning, and branding. All Society members received copies of Rosica's first book, The Authentic Brand. In addition, he donated 100 copies of this timeless marketing book to Rutgers.

Key Points: 
  • Rosica Communications' President Chris Rosica speaks to Rutgers University-Newark Marketing & Management Society students on the power of authenticity.
  • NEWARK, N.J., Oct. 17, 2022 /PRNewswire-PRWeb/ -- Rosica Communications' President Chris Rosica was a featured speaker at Rutgers-Newark, addressing dozens of students from the university's Marketing & Management Society meeting.
  • All Society members received copies of Rosica's first book, The Authentic Brand.
  • In addition, he donated 100 copies of this timeless marketing book to Rutgers.

ANTHROPOLOGIE ANNOUNCES EARTH MONTH PARTNERSHIP WITH THE NATURE CONSERVANCY

Retrieved on: 
Friday, April 22, 2022
Water, Butterfly, Human, Climate change, Navy Yard, Cause marketing, Twitter, Science, The Nature Conservancy, Shoe, Food, Social media, Environmental health, Beauty, Shipyard, Biodiversity, Solution, Moth, URBN, Natural Resources Conservation Service, City, Partnership, Interim, Nature, Private sector, Agriculture, Terrain, Anthropologie

PHILADELPHIA, April 22, 2022 /PRNewswire/ -- Anthropologie is pleased to announce a partnership with the environmental nonprofit, The Nature Conservancy, in honor of Earth Month. Working in 76 countries and territories, The Nature Conservancy is a global organization dedicated to conserving the lands and waters on which all life depends.

Key Points: 
  • PHILADELPHIA, April 22, 2022 /PRNewswire/ -- Anthropologie is pleased to announce a partnership with the environmental nonprofit, The Nature Conservancy , in honor of Earth Month.
  • Working in 76 countries and territories, The Nature Conservancy is a global organization dedicated to conserving the lands and waters on which all life depends.
  • In addition, Anthropologie, in partnership with their sister brand, Terrain , will donate $35,000 to further The Nature Conservancy's environmental and sustainability efforts.
  • The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends.

HIBBETT AND PUMA DONATE $20,000, APPAREL & FOOTWEAR TO SPREAD A LITTLE HOLIDAY CHEER AT CHILDREN'S OF ALABAMA

Retrieved on: 
Wednesday, December 15, 2021
CHIPS, Instagram, Cause marketing, Hospital, Hibbett, Hope, History, Children's of Alabama, Athleisure, Psychiatry, Physician, Topical steroid withdrawal, Karhu (sports brand), U.S. News & World Report, Nike, Culture, Clothing, PUMA, National Association Medical Staff Services, City Gear, A Call for Unity, Shoe, City, Research, Marketing, Patient, Social services, UAB, Adidas, Faculty, Multimedia, University, Twitter, Cobra Golf, Social, Partnership, Athlete, Football, Toy, Medicine, Golf, Basketball, Child, Facebook, Running, Motorsport

In the spirit of the season, a donation of $20,000 along with 4,350 pieces of PUMA footwear and apparel and 10,560 crayon sets, were presented by Hibbett and PUMA to Children's of Alabama , on December 14, 2021.

Key Points: 
  • In the spirit of the season, a donation of $20,000 along with 4,350 pieces of PUMA footwear and apparel and 10,560 crayon sets, were presented by Hibbett and PUMA to Children's of Alabama , on December 14, 2021.
  • "We want to spread a little joy to the children, families and hard-working Children's staff, so they can focus on the important work of comfort and healing."
  • Hibbett believes in supporting important causes in the greater Birmingham area and beyond through Hibbett | City Gear Community Give Back initiatives.
  • PUMA is one of the world's leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories.

edatanetworks Inc. Enhances Patent Portfolio with USPTO in Broadcast Advertising, Voice for Community, and Automated Cause Marketing

Retrieved on: 
Friday, March 12, 2021
Marketing, Television technology, Digital television, Online advertising, Digital marketing, Advertising, Communication design, Targeted advertising, ATSC 3.0, ATSC standards, Cause marketing

These patents further enhance edatanetworks' patent protection in the areas of broadcast advertising, connecting voice with loyalty, and cause marketing.

Key Points: 
  • These patents further enhance edatanetworks' patent protection in the areas of broadcast advertising, connecting voice with loyalty, and cause marketing.
  • The approved broadcast advertising patent 16/051,797 relates to micro-targeting digital advertising and broadcast ads (such as ATSC 3.0), then matching them to resulting transactions with a measured result on marketing spend.
  • Patent 16/570,733 relates to the use of voice assistants for interacting with a loyalty platform to find products or services from local businesses.
  • The approved automated cause marketing patent 12/525,326 ensures that local businesses will benefit from a measurable return on marketing investment while providing donations to local community organizations.

23% of Consumers Receive Marketing Emails from Companies They Never Subscribed To

Retrieved on: 
Wednesday, February 24, 2021
Marketing, Digital marketing, Cause marketing, Sales, eMail, Online advertising, Spamming, Email marketing, Email remarketing

Because marketing emails drive sales , support customer retention, and help businesses scale, small businesses are constantly exploring opportunities to grow their email contact list.

Key Points: 
  • Because marketing emails drive sales , support customer retention, and help businesses scale, small businesses are constantly exploring opportunities to grow their email contact list.
  • On the other hand, small businesses should know that there could be legal consequences for sending emails to consumers that did not give explicit consent.
  • Most consumers (59%) say that the most common reason they unsubscribe from marketing emails is because they are too frequent.
  • The Manifest's 2021 Inbound Marketing Survey included 501 U.S. consumers that receive marketing emails.

The Trevor Project Expands Leadership Team, Welcomes Joshua Weaver as Vice President of Marketing

Retrieved on: 
Tuesday, February 9, 2021
Suicide prevention, Suicide in the United States, The Trevor Project, West Hollywood, California, Cause marketing, California, Articles, Organizations

Additionally, Weaver will oversee The Trevor Project's owned platforms, media strategy, cause marketing, and brand partnerships, creating a holistic marketing strategy to elevate the organization's free, confidential, and 24/7 lifeline, chat, and text crisis services .

Key Points: 
  • Additionally, Weaver will oversee The Trevor Project's owned platforms, media strategy, cause marketing, and brand partnerships, creating a holistic marketing strategy to elevate the organization's free, confidential, and 24/7 lifeline, chat, and text crisis services .
  • I'm thrilled to have the opportunity to drive forward The Trevor Project's unyielding commitment to saving and supporting young LGBTQ lives."
  • Weaver brings to The Trevor Project nearly a decade of experience in crafting and managing award-winning media campaigns.
  • He joins Kevin Wong, Vice President of Communications, and Thomas Pardee, Creative Director, to round out The Trevor Project's Growth leadership team.

ShoppingGives Announces Funding From Serena Ventures

Retrieved on: 
Tuesday, December 8, 2020
Cause marketing, Venture capital, Economy, Business, Market economics)

CHICAGO, Dec. 8, 2020 /PRNewswire/ --ShoppingGives, the social impact commerce platform that offers turn-key cause marketing and donation processing for retailers, today announces funding by Serena Ventures, Serena Williams Venture Capital firm.

Key Points: 
  • CHICAGO, Dec. 8, 2020 /PRNewswire/ --ShoppingGives, the social impact commerce platform that offers turn-key cause marketing and donation processing for retailers, today announces funding by Serena Ventures, Serena Williams Venture Capital firm.
  • Since its launch in 2014, Serena Ventures has invested in more than 30 startups, all of which embrace diverse leadership, individual empowerment, creativity, and opportunity.
  • Through ShoppingGives technology retailers can integrate cause marketing across marketing channels, and focus on their business while ShoppingGives handles the regulation, reporting, and donations management.
  • Serena Ventures extends relationships, encourages collaboration among portfolio companies, and expands partnership opportunities across my vast network.

Vivint Smart Home Wins Gold Halo Award for Outstanding Corporate Social Responsibility

Retrieved on: 
Thursday, May 28, 2020
Data management, Technology, Philanthropy, Public relations, Investor relations, Communications, Other Philanthropy, Security, Software, Fund Raising, Foundation, Hardware, Ethics, Articles, Creative works, Vivint, Halo 5: Guardians, Halo, Corporate social responsibility, Cause marketing

Engage for Good, a premier social good and cause-related marketing professional organization, recognized Vivint Smart Home (NYSE:VVNT) with the 2020 Gold Halo Award in its Group Volunteerism category.

Key Points: 
  • Engage for Good, a premier social good and cause-related marketing professional organization, recognized Vivint Smart Home (NYSE:VVNT) with the 2020 Gold Halo Award in its Group Volunteerism category.
  • (Photo: Business Wire)
    The Engage for Good Halo Awards program, now in its 18th year, is North Americas highest honor for corporate social initiatives and cause marketing.
  • Last year, the organization recognized Vivint with a 2019 Silver Halo Award in its Social Service category.
  • Giving back is at the heart of the Vivint employee experience, said Holly Mero-Bench, director of Vivint Gives Back.