GroupM Rallies Responsible Investment as Go-to-Market Standard, Redefines Scale
b'NEW YORK, April 12, 2021 /PRNewswire/ -- GroupM , WPP\'s media investment group, today announced its "Responsible Investment" buying framework.
- b'NEW YORK, April 12, 2021 /PRNewswire/ -- GroupM , WPP\'s media investment group, today announced its "Responsible Investment" buying framework.
- "\nThe "Responsible Investment" framework is the next evolution in GroupM\'s investment approach and gives the group\'s agency teams numerous strategic planning options for clients to consider when investing media dollars.
- The investment strategy expands, scales and assembles existing and in-progress initiatives by GroupM in these areas under the singular framework of "Responsible Investment.
- "No matter the application, the framework is designed to integrate responsible investment practices wherever possible, flexibly bending market by market, client to client.