Cause marketing

CSX Honored with a 2020 Halo Award for Social Impact

Retrieved on: 
Thursday, May 28, 2020
Ethics, Articles, Video games, First-person shooters, Microsoft games, Video game sequels, Corporate social responsibility, Halo, Marketing, Cause marketing, Engagement marketing

JACKSONVILLE, Fla., May 28, 2020 (GLOBE NEWSWIRE) -- CSXs Pride in Service initiative was recognized with Engage for Goods 2020 Gold Halo Award for Employee Engagement.

Key Points: 
  • JACKSONVILLE, Fla., May 28, 2020 (GLOBE NEWSWIRE) -- CSXs Pride in Service initiative was recognized with Engage for Goods 2020 Gold Halo Award for Employee Engagement.
  • CSX is honored to be recognized by Engage for Good with this prestigious gold halo award for our Pride in Service program, said Nathan Goldman, executive vice president and chief legal officer for CSX.
  • The Halo Awards, presented by Engage for Good, are North Americas highest honors for corporate social initiatives and cause marketing.
  • A wealth of information on cause marketing, corporate social impact programs and Engage for Goods offerings can be found at http://www.engageforgood.com .

Clorox Announces Linda Rendle's Appointment to President

Retrieved on: 
Tuesday, May 5, 2020
Clorox, Companies, Cause marketing, Economy of the United States, American culture

Linda Rendle, 42, currently executive vice president Cleaning, International, Strategy and Operations, will advance to the new role of President.

Key Points: 
  • Linda Rendle, 42, currently executive vice president Cleaning, International, Strategy and Operations, will advance to the new role of President.
  • The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro and Clorox Healthcare brand names.
  • Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment.
  • In support of its communities, The Clorox Companyandits foundationscontributed about$12 millionin combined cash grants, productdonationsand cause marketing infiscal year2019.

Social Activism And Teens: New Data On Why It's More Important Than Ever

Retrieved on: 
Monday, April 20, 2020
Marketing, Economy, Articles, Brand, Communication design, Graphic design, Product management, Ben & Jerry's, Boycott, Walmart, Cause marketing

By comparison, in 2018, more than a quarter of respondents said they had "attended protests or rallies" or "boycotted a company" in the previous year.

Key Points: 
  • By comparison, in 2018, more than a quarter of respondents said they had "attended protests or rallies" or "boycotted a company" in the previous year.
  • Teens' views have shifted on who has an obligation to solve social issues.
  • When it comes to the type of corporate social activism, 85% of teens expect brands to donate money to a cause and communicate their support in their marketing and advertising campaigns.
  • In past studies, brands whose cause marketing efforts most resonated with teens included Ben & Jerry's, Walmart, McDonalds, Chili's Bar & Grill, Microsoft and the NFL.

Pearce & Associates Launches New Fundraising Program for Non-Profit Organizations

Retrieved on: 
Tuesday, April 14, 2020
Economy, Articles, Cause marketing, Funding, Nonprofit organization, Business

ALABASTER, Ala., April 14, 2020 /PRNewswire/ --Pearce & Associates has launched Bid4aCause.com , a revolutionary method for non-profits to raise needed funds other than by cash donations.

Key Points: 
  • ALABASTER, Ala., April 14, 2020 /PRNewswire/ --Pearce & Associates has launched Bid4aCause.com , a revolutionary method for non-profits to raise needed funds other than by cash donations.
  • Churches, schools and other non-profit organizations largely operate on cash donations from a small percentage of supporters.
  • Chip Pearce, president of Pearce & Associates, created Bid4aCause.com because he saw an urgent need for an alternative to raise funds.
  • For more information about Bid4aCause.com and Pearce & Associates, call Bid4aCause Marketing DirectorDamon Folmar at 205-664-4300.

THE NALA and Its Cause Marketing Program Celebrate a Year of Giving

Retrieved on: 
Friday, December 20, 2019
Marketing, Advertising, Communications, Professional services, Small business, Philanthropy, Fund Raising, Other Philanthropy, Foundation, Nala, Cause marketing, Fundraising, Economy, Fictional characters

Through collecting baby and school supplies, and shoes, toys and coats, THE NALA , a nationwide digital marketing agency , charity efforts in 2019 made a major impact, locally, nationally and worldwide.

Key Points: 
  • Through collecting baby and school supplies, and shoes, toys and coats, THE NALA , a nationwide digital marketing agency , charity efforts in 2019 made a major impact, locally, nationally and worldwide.
  • Most recently, THE NALA hosted a successful donation drive for Operation Warm , a national nonprofit that makes brand new, high-quality winter coats and gives them away to children in need.
  • We raised enough for Operation Warm to make 50 winter coats for kids nationwide, said Tiffani Tendell, Vice President - Communications and Business Development at THE NALA.
  • For years, in fact, THE NALA, as part of its collective cause marketing program, has encouraged its clients to host fundraising campaigns for its many charity partners.

Harbor Compliance Releases Free White Paper for Cause Marketing Partners

Retrieved on: 
Monday, November 18, 2019
Economic systems, Economy, Philanthropy, Articles, Nonprofit organization, Social economy, Fundraising, Cause marketing, Charitable organization

LANCASTER, Pa., Nov. 18, 2019 /PRNewswire-PRWeb/ -- Today Harbor Compliance released a free white paper to help businesses and nonprofits conduct successful cause marketing campaigns.

Key Points: 
  • LANCASTER, Pa., Nov. 18, 2019 /PRNewswire-PRWeb/ -- Today Harbor Compliance released a free white paper to help businesses and nonprofits conduct successful cause marketing campaigns.
  • Cause Marketing Compliance: What Businesses and Nonprofits Should Know breaks down state requirements for commercial co-ventures, marketing campaigns that involve sharing revenue from a business activity with a charitable organization.
  • Requirements for both business and nonprofit partners are covered in the white paper, which can be downloaded on the Harbor Compliance website.
  • Nonprofits are also encouraged to download Charitable Solicitation Compliance , a free white paper on state fundraising requirements produced in partnership with the National Council of Nonprofits.

New Guide Provides Tips for Successful Cause Marketing Campaigns

Retrieved on: 
Thursday, November 14, 2019
Articles, Organizations, Economy, Entrepreneurship, Cause marketing, Nonprofit organization, Charitable organization, Business, Fundraising, Partnership

This user-friendly reference details cause partnership registration and filing requirements, cause marketing benefits for nonprofits and businesses, types of cause partnerships, and tips to help companies and charities identify potential partners.

Key Points: 
  • This user-friendly reference details cause partnership registration and filing requirements, cause marketing benefits for nonprofits and businesses, types of cause partnerships, and tips to help companies and charities identify potential partners.
  • "Cause marketing partnerships can be highly successful opportunities for charities and businesses to raise awareness and support for worthy causes," said John Beck, Harbor Compliance Director of Market Strategy.
  • Cause marketing partnerships such as share-of-sales, buy-one give-one campaigns, and co-branded merchandise sales are continuing to rise in popularity.
  • This guide provides tips for finding prospective partners and evaluating their fit based on factors such as charitable cause, fundraising tactics, and goals for the partnership."

Cause Marketing Pioneer Lou Raiola Joins The Vomela Companies as Director of Corporate Social Responsibility

Retrieved on: 
Tuesday, July 9, 2019
Philanthropy, Technology, Other Manufacturing, Marketing, Audio, Video, Advertising, Communications, Other Philanthropy, Manufacturing, Articles, Ethics, Economy, Cause marketing, Corporate social responsibility, Raiola, Marketing, Board of directors

The Vomela Companies, which designs and produces impactful visual communications, is pleased to announce social impact veteran Lou Raiola has joined the company as Director of Corporate Social Responsibility & Cause Marketing.

Key Points: 
  • The Vomela Companies, which designs and produces impactful visual communications, is pleased to announce social impact veteran Lou Raiola has joined the company as Director of Corporate Social Responsibility & Cause Marketing.
  • View the full release here: https://www.businesswire.com/news/home/20190709005750/en/
    Cause Marketing Pioneer Lou Raiola Joins The Vomela Companies as Director of Corporate Social Responsibility & Cause Marketing (Photo: Business Wire)
    In this newly created position, Lou will drive our efforts in the communities across the nation, where our employees live, work, and play, said Vomela President & CEO Mark Auth.
  • He will advance the social responsibility strategy he assisted us in creating over the past several months.
  • Last year, Raiola founded The Purpose Alliance leveraging his passion and insights to drive cultural change and inspire corporate purpose transformation.

ORS Nasco Supports Veteran Career Training Through Workshops for Warriors'® Pride In Partnership™ Program

Retrieved on: 
Wednesday, June 5, 2019
Housing cooperative, Real estate, Cause marketing, NASCO, Economics, Humans

"Entering as a Tier I Sponsor in our Pride In Partnership program is a progressive way for ORS Nasco to demonstrate their commitment to social responsibility and support our school," said Lyle Palm, the dean of the welding program at Workshops for Warriors.

Key Points: 
  • "Entering as a Tier I Sponsor in our Pride In Partnership program is a progressive way for ORS Nasco to demonstrate their commitment to social responsibility and support our school," said Lyle Palm, the dean of the welding program at Workshops for Warriors.
  • Pride In Partnership is Workshops for Warriors cause marketing programa cooperative initiative that aligns brand partners with the nonprofit to increase awareness of the program, to mutual benefit in terms of social engagement and market reach.
  • "The foundation of what Workshops for Warriors does for veterans and the welding community is core to our business.
  • To learn about enrollment or donating to help support the program and its mission, visit our website at: wfw.org.

Vivint Smart Home Honored for Corporate Social Responsibility

Retrieved on: 
Thursday, May 30, 2019
Technology, Consumer electronics, Hardware, Internet, Networks, Software, Security, Health, Mental health, Philanthropy, Children, Teens, Other Philanthropy, Consumer, Family, Ethics, Articles, Creative works, Vivint, Halo 5: Guardians, Corporate social responsibility, Cause marketing, Halo

Vivint Smart Home today announced that Engage for Good, a premier social good and cause-related marketing professional organization, recognized Vivint with a 2019 Silver Halo Award in its Social Service category.

Key Points: 
  • Vivint Smart Home today announced that Engage for Good, a premier social good and cause-related marketing professional organization, recognized Vivint with a 2019 Silver Halo Award in its Social Service category.
  • The Engage for Good Halo Awards program, now in its 17th year, is North Americas highest honor for corporate social initiatives and cause marketing.
  • View the full release here: https://www.businesswire.com/news/home/20190530005766/en/
    Helping people is core to Vivints DNA, said Holly Mero-Bench, director of Vivint Gives Back.
  • The American Business Awards also recently honored Vivint with a Silver Stevie Award and designated Vivint Gives Back, the companys philanthropic foundation, a Corporate Social Responsibility Program of the Year .