Cobra Golf

PUMA Studio to open in LA to create products and campaigns for the US market

Retrieved on: 
Tuesday, April 2, 2024
Marketing, Advertising, General Sports, Communications, Entertainment, Teens, Fashion, Soccer, Footwear, Retail, General Entertainment, Celebrity, Running, Influencer, Motor Sports, Licensing (Sports), Women, Men, Golf, Consumer, Basketball, Sports, Department Stores, Other Communications, Culture, Environment, VIP, PUMA, Football, Life, Athlete, Ecosystem, Music, Multimedia, Cobra Golf, Film industry

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    The decision to open a creative space in LA is part of PUMA’s strategic priority to win in the United States.
  • “Opening our PUMA Studio in LA is an important strategic move for us, as we seek to elevate our business in the United States,” said Arne Freundt, Chief Executive Officer at PUMA.
  • While the PUMA Studio will open in its new location in early 2025, PUMA already started the recruitment of the talent for its temporary office location in LA.
  • The PUMA Studio will also allow PUMA to be closer to some of its most important ambassadors from the worlds of music and entertainment.

PUMA Reveals Jamaican Olympic Kit in Spectacular Showcase of Speed at Prestigious ISSA Boys & Girls Championships

Retrieved on: 
Sunday, March 24, 2024
Sports, Retail, Footwear, Olympics, Running, Championship, Culture, PUMA, Beauty, Human, Football, Motion, Rushell Clayton, Thermoregulation, Athlete, Multimedia, Cobra Golf, Breathability, Marketing, Champs, Toy

Globally renowned sports brand, PUMA, proudly unveiled the highly anticipated Jamaican Olympic Association kits during an unmissable showcase of speed at the ISSA Boys & Girls Championships in Kingston, Jamaica.

Key Points: 
  • Globally renowned sports brand, PUMA, proudly unveiled the highly anticipated Jamaican Olympic Association kits during an unmissable showcase of speed at the ISSA Boys & Girls Championships in Kingston, Jamaica.
  • View the full release here: https://www.businesswire.com/news/home/20240324802511/en/
    Sports company PUMA unveiled the Jamaican Olympic Association kits at the ISSA Boys & Girls Championships in Kingston, Jamaica.
  • The Championships not only celebrate sporting excellence but also serve as a symbol of unity, passion and pride for the Jamaican community.
  • They are more than just a kit – they are a statement of the collective ambition shared between PUMA and Jamaica.

“Unfortunately, not a lot has changed for girls in football.”

Retrieved on: 
Tuesday, March 19, 2024
Sports, General Sports, Other Retail, Specialty, Women, Olympics, Fashion, Soccer, Retail, Consumer, Footwear, Annual report, Culture, Communication, PUMA, Football, Athlete, Woman, Skin, Arne, Multimedia, Trailblazer, Cobra Golf, Marketing, Parent

The video interview is part of the sports company’s digital annual report, which was published on March 18 on about.puma.com.

Key Points: 
  • The video interview is part of the sports company’s digital annual report, which was published on March 18 on about.puma.com.
  • She started off her career playing in a mixed team, and she distinctly recalled how girls were often belittled and treated unfairly on the pitch.
  • “Football is still pretty tough for girls.
  • The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

PUMA Reduces Greenhouse Gas Emissions by 24% in 2023

Retrieved on: 
Wednesday, March 13, 2024
Automotive, Other Manufacturing, Environmental Health, Textiles, Sports, Sustainability, Logistics, Supply Chain Management, Recycling, Manufacturing, General Sports, Environmental, Social and Governance (ESG), Fashion, Environment, Retail, Alternative Energy, Energy, Transport, Professional Services, Footwear, EV, Electric Vehicles, FIBRE, Electricity, Culture, Science Based Targets initiative, Growth, Human rights, Carbon accounting, PUMA, GHG, Football, Science, Climate, Carbon, Athlete, Plastic, Suede, Maersk, Multimedia, Cobra Golf, Greenhouse, Marketing, Renewable energy

Sports company PUMA reduced its greenhouse gas emissions by 24% in 2023 compared to 2022, despite a strong sales growth.

Key Points: 
  • Sports company PUMA reduced its greenhouse gas emissions by 24% in 2023 compared to 2022, despite a strong sales growth.
  • View the full release here: https://www.businesswire.com/news/home/20240313721861/en/
    Sports company PUMA reduced its greenhouse gas emissions by 24% in 2023 compared to 2022, despite a strong sales growth.
  • Compared with the 2017 baseline, this means an absolute greenhouse gas emission reduction of 29%.
  • sustainability strategy and our 10FOR25 targets.”
    With an 85% reduction of own emissions and a 65% reduction of supply chain emissions relative to sales, PUMA achieved its first science-based greenhouse gas reduction target in 2023, seven years ahead of the target year 2030.

Luminary Cloud Emerges from Stealth, Empowering R&D with Realtime Engineering

Retrieved on: 
Wednesday, March 13, 2024
Cloud, Aircraft, Physics, Piper Aircraft, Temperature, VMware, Bracket Computing, Pressure, Software as a service, GPU, Science, Digital, Risk, SAN, Aerospace, SVP, Research, Lango, AI, Luminary, Stanford University, NVIDIA GPU, Graphics processing unit, CAE, Engineering, Cloud computing, Atmosphere, Water, Joby Aviation, Elasticity, Sutter Hill Ventures, Trek Bicycle Corporation, NVIDIA, Cobra Golf, Video game

SAN MATEO, Calif., March 13, 2024 /PRNewswire/ -- Luminary Cloud, a pioneer in realtime engineering, today announced its official launch out of stealth. A computer-aided engineering (CAE) SaaS platform, Luminary empowers smarter and faster design cycles, allowing engineers to develop better products in a fraction of the time. Backed by Sutter Hill Ventures, which led its $115 million funding, Luminary's customers span industries including aerospace and defense, automotive, sporting goods, industrial equipment, and more.

Key Points: 
  • A computer-aided engineering (CAE) SaaS platform, Luminary empowers smarter and faster design cycles, allowing engineers to develop better products in a fraction of the time.
  • "While software engineering has become more agile thanks to advances in cloud technologies, physical engineering hasn't kept pace, despite increasing pressure to deliver advanced products faster and more efficiently," said Jason Lango, co-founder and CEO of Luminary Cloud.
  • With Luminary, engineering teams save months in their R&D schedules, drastically reducing product testing costs and reducing risk in the process.
  • Luminary has launched their realtime engineering platform for enterprise consumption.

EQS-News: PUMA to become the new kit supplier of RB Leipzig

Retrieved on: 
Wednesday, March 13, 2024
RB, DFL, Football, Bundesliga, Marketing, Partnership, Culture, RB Leipzig, PUMA, Red Bull Arena, News, Cobra Golf, Athlete, Herzogenaurach

Herzogenaurach, February 27, 2024 – Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.

Key Points: 
  • Herzogenaurach, February 27, 2024 – Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.
  • “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally,” said PUMA CEO Arne Freundt.
  • For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club,” said Johann Plenge, Managing Director of RB Leipzig.
  • For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes.

PUMA to become the new kit supplier of RB Leipzig

Retrieved on: 
Tuesday, February 27, 2024
Textiles, Licensing (Sports), Sports, General Sports, Other Retail, Soccer, Manufacturing, Fashion, Retail, Footwear, RB, DFL, Football, Multimedia, Bundesliga, Marketing, Partnership, Culture, RB Leipzig, PUMA, Red Bull Arena, Cobra Golf, Athlete, Sport

Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.

Key Points: 
  • Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.
  • View the full release here: https://www.businesswire.com/news/home/20240227678721/en/
    Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.
  • “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally,” said PUMA CEO Arne Freundt.
  • For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club,” said Johann Plenge, Managing Director of RB Leipzig.

PUMA Appoints Julie Legrand to Lead Global Brand Strategy

Retrieved on: 
Thursday, February 8, 2024
Footwear, General Sports, Sports, Textiles, Specialty, Fashion, Manufacturing, Retail, Multimedia, Growth, Senior, Procter, Football, Athlete, Cobra Golf, Procter & Gamble, Marketing, Name, Perception, PUMA, Culture, Sport

Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy.

Key Points: 
  • Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy.
  • View the full release here: https://www.businesswire.com/news/home/20240208458394/en/
    Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy.
  • “With Julie, we have found an experienced leader to head up PUMA’s global brand strategy,” said Richard Teyssier.
  • “She will define and execute our strategy to drive higher brand visibility and strengthen the PUMA brand and its perception around the world.”
    The appointment of Julie follows the company’s decision taken in June to reorganize its global brand management and marketing operations and relocate them from Boston to PUMA’s headquarters in Herzogenaurach, Germany.

EQS-News: PUMA appoints Julie Legrand to lead global brand strategy

Retrieved on: 
Thursday, February 8, 2024
Growth, Senior, Procter, Football, Athlete, Cobra Golf, Procter & Gamble, Marketing, Name, Perception, PUMA, News, Culture, Sport

Herzogenaurach, February 8, 2024 – Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy.

Key Points: 
  • Herzogenaurach, February 8, 2024 – Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy.
  • Julie, who will report directly to PUMA’s Vice President Brand & Marketing Richard Teyssier, has 20 years of experience in marketing and brand management.
  • “With Julie, we have found an experienced leader to head up PUMA’s global brand strategy,” said Richard Teyssier.
  • “She will define and execute our strategy to drive higher brand visibility and strengthen the PUMA brand and its perception around the world.”
    The appointment of Julie follows the company’s decision taken in June to reorganize its global brand management and marketing operations and relocate them from Boston to PUMA’s headquarters in Herzogenaurach, Germany.

PUMA Receives Highest Score for Climate Change Policies and Transparency from CDP

Retrieved on: 
Wednesday, February 7, 2024
Environment, Textiles, Other Sports, Climate Change, Sports, Environmental Issues, Sustainability, Manufacturing, Fashion, Retail, Maersk, Multimedia, Football, Climate change, Athlete, Cobra Golf, Atmosphere, Marketing, CO2, CDP, PUMA, Culture, Renewable energy

Sports company PUMA has been recognized for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on the annual ‘A List’.

Key Points: 
  • Sports company PUMA has been recognized for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on the annual ‘A List’.
  • View the full release here: https://www.businesswire.com/news/home/20240207439163/en/
    Sports company PUMA has been recognized for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on the annual ‘A List’.
  • (Photo: Business Wire)
    Based on data reported through CDP’s 2023 Climate Change questionnaire, PUMA is one of a small number of companies that achieved an ‘A’ - out of 23,000 companies which responded.
  • “For signatories of the Fashion Industry Charter for Climate Action, disclosing data to CDP is a fundamental requirement, as transparency is essential to the analysis and understanding of climate action and progress,” said Lindita Xhaferi-Salihu, Sector Engagement Lead with UN Climate Change.