TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising
The partnership paves the way for a privacy and data-driven future in the advertising industry.
- The partnership paves the way for a privacy and data-driven future in the advertising industry.
- This also represents a significant step forward in TransUnion's pursuit of interoperability everywhere, making its industry-leading consumer data and identity resolution capabilities available across the marketing technology landscape.
- "TransUnion’s leading identity data and enrichment augment our data clean room and enable seamless data collaboration across marketing channels, without the need to directly share sensitive customer data," said Kamakshi Sivaramakrishnan, Co-Founder, Samooha.
- "This native identity management and collaboration solution deepens our integration into the Snowflake platform and Media Data Cloud, building on our transfer-less identity resolution capabilities.