Brand management

Weave Unveils New Features to Help Small Businesses Streamline Customer Onboarding

Monday, May 17, 2021 - 6:31pm

"Features like Digital Forms and Web Assistant revolutionize how small businesses bring on new customers and give them a huge advantage against their competitors by offering personalized and technology-driven experiences.

Key Points: 
  • "Features like Digital Forms and Web Assistant revolutionize how small businesses bring on new customers and give them a huge advantage against their competitors by offering personalized and technology-driven experiences.
  • From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey.
  • Weave\'s software solutions transform how local businesses attract, communicate with and engage customers to grow their business.
  • The first Utah company to join Y Combinator, Weave has set the bar for Utah startup achievement & work culture.

Centrify Named Winner of the Global InfoSec Awards at RSA Conference 2021

Monday, May 17, 2021 - 5:00pm

Centrify and Thycotic are registered trademarks of Centrify Corporation and Thycotic Software, LLC, respectively, in the United States and other countries.

Key Points: 
  • Centrify and Thycotic are registered trademarks of Centrify Corporation and Thycotic Software, LLC, respectively, in the United States and other countries.
  • All other trademarks are the property of their respective owners.\nThis is Cyber Defense Magazine\'s ninth year of honoring global InfoSec innovators.
  • Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products and services in the information technology industry.
  • We deliver electronic magazines every month online for free, and special editions exclusively for the RSA Conferences.

Go Give One global campaign debuts in US; gives individual Americans the opportunity to drive COVID-19 recovery throughout the world

Monday, May 17, 2021 - 3:30pm

The campaign touchpoints (flyers, banners, pop-up stand) gave people the opportunity to channel all the emotions of the moment - relief, hope, joy - into a simple act of generosity.

Key Points: 
  • The campaign touchpoints (flyers, banners, pop-up stand) gave people the opportunity to channel all the emotions of the moment - relief, hope, joy - into a simple act of generosity.
  • "Only a year ago, Seattle was among the first places to feel the devastation of the pandemic.
  • "\nThis is a white label campaign that can be used by anyone who wants to help fund global vaccine equity.
  • For more information on One World Protected, the fundraising campaign of the Gavi COVAX AMC, click here.

Slalom Joins the Alida Partner Network to Transform Customer Experiences

Monday, May 17, 2021 - 1:00pm

With Alida\xe2\x80\x99s CXM & Insights Platform, brands can glean tailored industry and role-specific insights and engagement strategies to close the feedback loop.

Key Points: 
  • With Alida\xe2\x80\x99s CXM & Insights Platform, brands can glean tailored industry and role-specific insights and engagement strategies to close the feedback loop.
  • Alida and Slalom will work together to deliver enterprise CXM integrations so brands can develop customer-led products, launch successful marketing campaigns, increase loyalty, and improve customer experience.\n\xe2\x80\x9cWe are thrilled to welcome Slalom as a trusted and experienced partner,\xe2\x80\x9d said Ross Wainwright, CEO at Alida.
  • As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida\xe2\x80\x99s software to help them deliver powerful insights and a competitive advantage for their clients.\n\xe2\x80\x9cWe are excited to welcome Slalom to our partner network.
  • That's why Alida created the world's first CXM & Insights Platform to turn customer truth into action.

Acxiom Launches Suite of Real-Time Marketing Solutions

Monday, May 17, 2021 - 1:30pm

b'Acxiom \xc2\xae, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the availability of Acxiom Real-Time Solutions, a suite of solutions to unlock data and power better in-the-moment experiences between brands and people.\nPeople expect connected experiences and expect their favorite brands to know, remember, and respect their preferences.

Key Points: 
  • b'Acxiom \xc2\xae, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the availability of Acxiom Real-Time Solutions, a suite of solutions to unlock data and power better in-the-moment experiences between brands and people.\nPeople expect connected experiences and expect their favorite brands to know, remember, and respect their preferences.
  • That means marketers must create customer journeys that are compelling and valuable across all touchpoints, and in real-time.\nYet marketers face an array of complexity when trying to get data-driven marketing right.
  • The new solution suite combines Acxiom\xe2\x80\x99s offerings in identity resolution, data, and data management with additional capabilities like real-time data capture, unification of customer portraits, decisioning, and offer personalization and also integrate with leading martech, adtech, and customer data platforms.\n\xe2\x80\x9cAcxiom Real-Time Solutions is a suite of best-in-class, digital marketing solutions that takes Acxiom\xe2\x80\x99s historic strengths in first-party data management and identity and extends them to digital channels,\xe2\x80\x9d said Chad Engelgau, CEO at Acxiom.
  • \xe2\x80\x9cThis suite of solutions is an important way we are helping our clients increase the value of their marketing and data investments, drive their modern marketing strategies and grow their business.\xe2\x80\x9d\n\xe2\x80\x9cOur focus on Decisioning as the key to enabling better customer experiences through real-time customer journeys makes Acxiom Real-Time Solutions a true differentiator for brands who need to be as relevant as possible in the moment,\xe2\x80\x9d said David Skinner, chief strategy officer at Acxiom.

Brandly's Founder Sam Winsbury Has Built Over 50 Personal Brands for Founders and Executives - The Most Successful Ones All Had These Three Things

Monday, May 17, 2021 - 1:36pm

A quick start means quick money.\nConsumers, customers, clients, investors and employees want to know the people behind the brands.

Key Points: 
  • A quick start means quick money.\nConsumers, customers, clients, investors and employees want to know the people behind the brands.
  • So how do people know what makes someone different if they don't make it clear?\nDon't try to be all things to all people.
  • But he simply wasn't posting content through his personal channels.\nAnyone can build an okay personal brand with positioning and marketing.
  • But to build a personal brand that screams credibility, has longevity and scales, it needs to be 'amplified'.\nSee, consumers avoid advertising like the plague.

Global Personal Luxury Goods Market On Track For Recovery

Monday, May 17, 2021 - 1:00pm

b'MILAN, May 17, 2021 /PRNewswire/ -- Following a turbulent year, the luxury market has started its path towards recovery.

Key Points: 
  • b'MILAN, May 17, 2021 /PRNewswire/ -- Following a turbulent year, the luxury market has started its path towards recovery.
  • Renewed consumer confidence coupled with stimulus and a rapid vaccine rollout has meant that luxury consumption returned at surprisingly fast pace.
  • There are two possible trajectories for the recovery in 2021:\nScenario 1 (probability 30%): Recovery path to continue throughout 2021, winning back 2019 market level as early as this year.
  • The appetite of China and Chinese nationals for luxury remains insatiable and all customer nationalities are positively growing or on a recovery path.

Knowledge Management Provides an Edge in Delivering Superior Customer Experiences

Monday, May 17, 2021 - 11:02am

b'Truly effective knowledge management can help agents anticipate customer needs through the analysis of ongoing customer interactions, finds Frost & Sullivan\nSANTA CLARA, Calif., May 17, 2021 /PRNewswire/ --Customer experience (CX) is the competitive battleground companies now face.

Key Points: 
  • b'Truly effective knowledge management can help agents anticipate customer needs through the analysis of ongoing customer interactions, finds Frost & Sullivan\nSANTA CLARA, Calif., May 17, 2021 /PRNewswire/ --Customer experience (CX) is the competitive battleground companies now face.
  • A superior level of customer engagement is possible by leveraging customer data across touchpoints to deliver a truly seamless customer experience through knowledge management (KM).\nFrost & Sullivan\'s latest executive brief, Knowledge is the Key to Customer Experience Success, analyzes how knowledge management can help companies enhance customer experiences.\nTo download the complimentary executive brief, please visit: http://frost.ly/55d .\n"KM can boost a company\'s customer support by curating the collective knowledge of a company and can be further coupled with external sources for broader understanding and useful insights, bringing fast return on investment," explained Nancy Jamison, ICT | Industry Director at Frost & Sullivan.
  • "Providing agents with the right information at the right time to assist customers or having that information automated within self-service options increases the speed of service and customer satisfaction.
  • "\n"Powered by AI, Verint KM uses machine learning, natural language processing and other emerging technologies to understand and analyze customer requirements, regardless of the channel.

Knowledge Management Provides an Edge in Delivering Superior Customer Experiences

Monday, May 17, 2021 - 11:02am

b'Truly effective knowledge management can help agents anticipate customer needs through the analysis of ongoing customer interactions, finds Frost & Sullivan\nSANTA CLARA, Calif., May 17, 2021 /PRNewswire/ --Customer experience (CX) is the competitive battleground companies now face.

Key Points: 
  • b'Truly effective knowledge management can help agents anticipate customer needs through the analysis of ongoing customer interactions, finds Frost & Sullivan\nSANTA CLARA, Calif., May 17, 2021 /PRNewswire/ --Customer experience (CX) is the competitive battleground companies now face.
  • A superior level of customer engagement is possible by leveraging customer data across touchpoints to deliver a truly seamless customer experience through knowledge management (KM).\nFrost & Sullivan\'s latest executive brief, Knowledge is the Key to Customer Experience Success, analyzes how knowledge management can help companies enhance customer experiences.\nTo download the complimentary executive brief, please visit: http://frost.ly/55d .\n"KM can boost a company\'s customer support by curating the collective knowledge of a company and can be further coupled with external sources for broader understanding and useful insights, bringing fast return on investment," explained Nancy Jamison, ICT | Industry Director at Frost & Sullivan.
  • "Providing agents with the right information at the right time to assist customers or having that information automated within self-service options increases the speed of service and customer satisfaction.
  • "\n"Powered by AI, Verint KM uses machine learning, natural language processing and other emerging technologies to understand and analyze customer requirements, regardless of the channel.

ePac Flexible Packaging Launches Sustainable Child Resistant Pouch Line

Monday, May 17, 2021 - 10:00am

b'Austin, Texas, May 17, 2021 (GLOBE NEWSWIRE) -- ePac Flexible Packaging, the innovative frontrunner in digitally printed flexible packaging, is pleased to announce the launch of Certified Child Resistant (CR) Resealable pouches made with Post Consumer Recycled (PCR) materials.

Key Points: 
  • b'Austin, Texas, May 17, 2021 (GLOBE NEWSWIRE) -- ePac Flexible Packaging, the innovative frontrunner in digitally printed flexible packaging, is pleased to announce the launch of Certified Child Resistant (CR) Resealable pouches made with Post Consumer Recycled (PCR) materials.
  • With Presto\xe2\x80\x99s focus on child safety, Charter\xe2\x80\x99s GreenArrow\xe2\x84\xa2 film engineered for sustainability, and ePac\xe2\x80\x99s focus on child resistant pouches and sustainability, we\xe2\x80\x99re proud to announce its commercial availability".\nIn addition to the company\xe2\x80\x99s sustainable packaging offerings, ePac\xe2\x80\x99s digital printing platform is inherently eco-friendly using less energy, creating less waste and producing a smaller carbon footprint than conventional printing methods.
  • Digital printing also enables all customers to order to demand, all but eliminating inventory and obsolescence.
  • ePac\xe2\x80\x99s customers are predominantly locally based small and medium-sized CPGs, many of whom are focused on creating natural and innovative products for consumers.