Mass media in Japan

Top Executives Join Isobar Public Sector to Accelerate Digital Transformation

Retrieved on:

Tuesday, July 27, 2021

Consulting, Data management, Technology, Professional services, White House, Federal Government, Security, Software, Other Defense, Networks, Defense, Public policy, Government, Articles, Mass media in Japan, Isobar, Digital transformation, Dentsu

Isobar Public Sector, a dentsu international company, announced today the appointments of Yancey Hall, Chief Growth Officer, John Sandoval, Vice President of Client Services, and Jon Clayton, Vice President of Business Development to Isobar Public Sector, a global practice that delivers end-to-end digital transformation and IT modernization capabilities for government clients, including the U.S. Air Force, Air National Guard and the U.S. Army.

Key Points:

Isobar Public Sector, a dentsu international company, announced today the appointments of Yancey Hall, Chief Growth Officer, John Sandoval, Vice President of Client Services, and Jon Clayton, Vice President of Business Development to Isobar Public Sector, a global practice that delivers end-to-end digital transformation and IT modernization capabilities for government clients, including the U.S. Air Force, Air National Guard and the U.S. Army.
View the full release here: https://www.businesswire.com/news/home/20210727005922/en/
Top Executives join Isobar Public Sector to Accelerate Digital Transformation: Yancey Hall, John Sandoval, Jon Clayton (Photo: Business Wire)
As Chief Growth Officer, Yancey brings over 20 years of experience supporting public and private sector organizations with lifecycle digital transformation that improves service delivery, customer experience and mission performance.
He joins Isobar Public Sector at a pivotal time to help government agencies modernize and improve service delivery and to drive future growth at a newly transformed Isobar.
Yancey's background with all phases of strategic capture as well as his deep domain expertise with digital transformation for government agencies make him a welcome addition to the Isobar Public Sector team, said Larry Gillespie, President, Isobar Public Sector.

Amobee Names Nick Brien as Chief Executive Officer

Retrieved on:

Friday, July 23, 2021

Amobee , a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth and wholly owned subsidiary of Singtel, today announced that Nick Brien has been appointed as Chief Executive Officer.

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Amobee , a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth and wholly owned subsidiary of Singtel, today announced that Nick Brien has been appointed as Chief Executive Officer.
Samba Natarajan , who was holding concurrent responsibilities as Chief Executive Officer of Amobee as well as Chief Executive Officer of Strategic Portfolio at Singtel Group, will re-focus on his role at Singtel and continue as a board member at Amobee.
Prior to joining Dentsu in August 2017, Brien was the President of Hearst Marketing Services and Chief Executive Officer of iCrossing.
Brien also previously served as Chief Executive Officer of McCann Worldgroup, a leading advertising and marketing network, a post he assumed in April 2010.

AdPredictive Announces Appointment of Mainardo de Nardis to Board

Retrieved on:

Thursday, June 10, 2021

Mass media in Japan, Dentsu, Musical compositions, Dentsu Aegis Network, Jazz, OMD Worldwide, Nardis, WaveMaker

NEW YORK, June 10, 2021 (GLOBE NEWSWIRE) -- AdPredictive, the market-leading customer intelligence software platform, announced today it has appointed to its Board of Directors Mainardo de Nardis, the former global CEO of OMD Worldwide (OMC), Aegis Media (Dentsu) and MEC (WPP).

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NEW YORK, June 10, 2021 (GLOBE NEWSWIRE) -- AdPredictive, the market-leading customer intelligence software platform, announced today it has appointed to its Board of Directors Mainardo de Nardis, the former global CEO of OMD Worldwide (OMC), Aegis Media (Dentsu) and MEC (WPP).
As someone whos managed industry-leading marketing conversations for decades, I see in AdPredictive an approach to data intelligence that is undeniably leading the future of the industry, notes de Nardis.
AdPredictive anticipates this transformational growth to proliferate in the coming months as the industry continues to veer away from traditional dependence on cookies.
AdPredictive is at the vanguard of the multibillion-dollar movement toward control and transparency for next-gen intelligent marketing strategies.

3Q Digital Launches Growth Model to Drive Scalable Business Growth for Brands; Names Fidel Parente, a Dentsu Aegis Network Veteran, as EVP, Client Services

Retrieved on:

Wednesday, May 26, 2021

Technology, Human resources, Other Communications, Other Technology, Communications, Professional services, Software, Hardware, Data management, Mass media in Japan, Dentsu, Dentsu Aegis Network, Companies

The agency is also announcing the appointment of Fidel Parente, former Global Client President at Dentsu Aegis Network, as Executive Vice President, Client Services.

Key Points:

The agency is also announcing the appointment of Fidel Parente, former Global Client President at Dentsu Aegis Network, as Executive Vice President, Client Services.
The roadmap we've tested takes a proven, audience-based approach that not only drives marketing performance but creates meaningful growth for the entire business.
This new growth model is a legitimate game-changer for businesses looking to remove silos and drive tangible business outcomes through digital media.
3Q Digital is one of the world's largest independent digital growth agencies, with 8 offices and more than 400 employees.

Magnite & dentsu Canada Extend Preferred Partner Relationship with a Focus on CTV

Retrieved on:

Thursday, May 13, 2021

Magnite, CTV, Dentsu, Mass media in Japan, Companies

b'TORONTO, May 13, 2021 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, today announced the expansion of its preferred partner relationship with dentsu Canada\xe2\x80\x99s media agencies.

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b'TORONTO, May 13, 2021 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, today announced the expansion of its preferred partner relationship with dentsu Canada\xe2\x80\x99s media agencies.
Dentsu will significantly increase its spend on Magnite\xe2\x80\x99s platform and Magnite will help ensure the agency is effectively leveraging programmatic and addressability in their CTV buys.\nMagnite\xe2\x80\x99s dedicated CTV platform provides buyers with access to premium CTV inventory and technology that optimizes the ad experience in a full-screen video environment.
Dentsu Canada\xe2\x80\x99s media teams will work with Magnite to leverage audience, contextual, and behavioral criteria, to optimize and drive addressable CTV campaign performance for buyers.
With Magnite, we are confident we can help our clients tap into CTV in more meaningful ways with greater impact.\xe2\x80\x9d\n'

OwnersBox Hires Jacob Kauble as VP of Marketing

Retrieved on:

Tuesday, May 4, 2021

Companies, Publicis Groupe, CAC 40, Publicis, Omnichannel, Dentsu, Sapient, Mass media in Japan, Business

b'TORONTO, May 4, 2021 /PRNewswire/ --OwnersBox, an innovative sport-tech company behind the new Weekly Fantasy Sports (WFS) platform, is ecstatic to announce that they have hired Jacob Kauble as VP of Marketing.\nBefore joining OwnersBox, Jacob was the VP of Media at Vayner Media, a full-service consumer-centric digital agency where he led omnichannel marketing strategies for the Los Angeles agency\'s clients; Johnson and Johnson, TikTok, Lyft, & Mint Mobile.

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b'TORONTO, May 4, 2021 /PRNewswire/ --OwnersBox, an innovative sport-tech company behind the new Weekly Fantasy Sports (WFS) platform, is ecstatic to announce that they have hired Jacob Kauble as VP of Marketing.\nBefore joining OwnersBox, Jacob was the VP of Media at Vayner Media, a full-service consumer-centric digital agency where he led omnichannel marketing strategies for the Los Angeles agency\'s clients; Johnson and Johnson, TikTok, Lyft, & Mint Mobile.
His 17-year career includes senior media positions at some of the world\'s premier agencies such as Dentsu and Publicis Sapient.
"\nOwnersBox received a large number of applicants for the position and felt that Jacob was the right fit for the team.
Jacob will make an immediate impact as he will work to build out the marketing team;all interested parties can apply via [email protected] .\n'

Dentsu Launches Global Health Solution

Retrieved on:

Tuesday, April 20, 2021

b"Dentsu International announced today the launch of dentsu health, a global solution.

Key Points:

b"Dentsu International announced today the launch of dentsu health, a global solution.
Drawing upon the expertise of dentsu's global network of 2,000 health marketing experts across 85 markets in EMEA, APAC and the Americas, dentsu health is poised to become one of the top global healthcare agencies.
The launch of dentsu health is deeply rooted in our mission to connect health and wellness brands with their most important stakeholders through trust and empathy, radical collaboration and connected intelligence,\xe2\x80\x9d said Jeff Greenspoon, President, Solutions, dentsu.
Health innovation does more than power a multi-billion-dollar industry \xe2\x80\x94 It has the power to move society forward and gives hope for a better tomorrow.\xe2\x80\x9d\nPart of dentsu, dentsu international is made up of eight leadership brands - Carat, dentsu X, iProspect, Isobar, dentsu mcgarrybowen, Merkle, MKTG, Posterscope and supported by its specialist brands.

dentsu Media Launches Unique People Based In-House Buying Solution

Retrieved on:

Monday, April 12, 2021

Entertainment, Data management, Technology, Other Entertainment, TV and Radio, Audio, Video, Companies, Engines, Dentsu, Delta, General Motors, Mass media in Japan, dentsu, VideoAmp

b'dentsu International\xe2\x80\x99s media service offering, dentsu Media announced today the launch of its new in-house buying solution \xe2\x80\x93 Data Enabled Linear TV Activation, also known as DELTA.

Key Points:

b'dentsu International\xe2\x80\x99s media service offering, dentsu Media announced today the launch of its new in-house buying solution \xe2\x80\x93 Data Enabled Linear TV Activation, also known as DELTA.
This unique solution enables teams to be more flexible and transparent for clients by being hands on the keyboard versus relying on third parties.
Manager, Audience Buying Strategy, Global Media Operations, General Motors said: \xe2\x80\x9cThe DELTA platform is an innovative solution to help GM activate on its people-based marketing strategy across all forms of television.
With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists.

Affluent Adults & Those In Senior Management Have Heightened Concerns About Brand Safety, According To Research From The 614 Group

Retrieved on:

Wednesday, April 14, 2021

CAC 40, Publicis, Companies, Dentsu, Mass media in Japan, Marketing

In 2021, the consulting group has planned to serve its audience of 20,000 loyal followers with events on three continents showcasing expert industry speakers to address the most compelling topics in brand safety.

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In 2021, the consulting group has planned to serve its audience of 20,000 loyal followers with events on three continents showcasing expert industry speakers to address the most compelling topics in brand safety.
"These research findings up the ante when it comes to important B2C and B2B audiences.
Agency partners for the Brand Safety Summit series include founding partner Group M, as well as Premier Content Partners, Dentsu, Publicis Groupe, and Matterkind.
Through our original content, live events, and research, we empower the industry-at-large with cutting-edge education and resources.

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

Retrieved on:

Wednesday, April 7, 2021

Marketing, CAC 40, Publicis, Advertising, Companies, Dentsu, Mass media in Japan, Advertising industry

In 2020, some of the world's largest agency holding groups established gaming divisions or products, including Omnicom, Dentsu, GroupM and Publicis.

Key Points:

In 2020, some of the world's largest agency holding groups established gaming divisions or products, including Omnicom, Dentsu, GroupM and Publicis.
The global advertising agencies' interest in the gaming audience was a direct response to increasing Fortune 500 spend on in-game ads.
The IAB made significant progress in making in-game advertising a fully recognized and on-plan advertising category.
In 2020 the industry saw the emergence of trends that will spur long-term growth in gaming and in-game advertising.