Publicis Groupe

PUBLICIS GROUPE TO ACQUIRE CITRUSAD TO LEAD THE NEW GENERATION OF IDENTITY-LED RETAIL MEDIA

Retrieved on: 
Thursday, July 15, 2021
Marketing, Arthur Sadoun, Publicis, Sadoun, Retail media, Business, Publicis Groupe

CitrusAd provides its world-class technology to more than 70 major retailers globally and over 4,000 brands are utilizing their self-served platform.

Key Points: 
  • CitrusAd provides its world-class technology to more than 70 major retailers globally and over 4,000 brands are utilizing their self-served platform.
  • CitrusAds onsite expertise complemented with Epsilons offsite retail media offering, both powered by the CORE ID, uniquely positions Publicis Groupe to lead the new generation of identity-led retail media, with transparent measurement validated by transactions.
  • Arthur Sadoun, CEO and Chairman of Publicis Groupe said :We are delighted to welcome Brad, Nick and the CitrusAd team to Publicis.
  • Since it was launched in 2017, CitrusAd powers the fastest growing ecommerce ad network in the USA and has become the global, retail industrys preferred ad-serving platform, service and retail media sales organization.

Britt Nolan to Return to Publicis Groupe as President and Chief Creative Officer of Leo Burnett Chicago

Retrieved on: 
Thursday, July 8, 2021
Publicis Groupe, CAC 40, Publicis, Leo Burnett, Burnett, Advertising, Business, Companies

CHICAGO, July 8, 2021 /PRNewswire/ --Leo Burnett Chicago is thrilled to announce that storied creative leader, Britt Nolan, will return to the agency as President and Chief Creative Officer in the fall of 2021.

Key Points: 
  • CHICAGO, July 8, 2021 /PRNewswire/ --Leo Burnett Chicago is thrilled to announce that storied creative leader, Britt Nolan, will return to the agency as President and Chief Creative Officer in the fall of 2021.
  • Nolan will report to Andrew Swinand, Chief Executive Officer of Leo Burnett Group and Publicis Groupe Creative U.S., and provide counsel to Chaka Sobhani, Global Chief Creative Officer of Leo Burnett Worldwide.
  • "We can't wait to welcome Britt back to Leo Burnett Chicago, where he forged a legacy of award-winning creative and inspired leadership over a decade," says Swinand.
  • Nolan returns to Leo Burnett Chicago following a stint as North American Chief Creative Officer at DDB.

OwnersBox Hires Jacob Kauble as VP of Marketing

Retrieved on: 
Tuesday, May 4, 2021
Companies, Publicis Groupe, CAC 40, Publicis, Omnichannel, Dentsu, Sapient, Mass media in Japan, Business

b'TORONTO, May 4, 2021 /PRNewswire/ --OwnersBox, an innovative sport-tech company behind the new Weekly Fantasy Sports (WFS) platform, is ecstatic to announce that they have hired Jacob Kauble as VP of Marketing.\nBefore joining OwnersBox, Jacob was the VP of Media at Vayner Media, a full-service consumer-centric digital agency where he led omnichannel marketing strategies for the Los Angeles agency\'s clients; Johnson and Johnson, TikTok, Lyft, & Mint Mobile.

Key Points: 
  • b'TORONTO, May 4, 2021 /PRNewswire/ --OwnersBox, an innovative sport-tech company behind the new Weekly Fantasy Sports (WFS) platform, is ecstatic to announce that they have hired Jacob Kauble as VP of Marketing.\nBefore joining OwnersBox, Jacob was the VP of Media at Vayner Media, a full-service consumer-centric digital agency where he led omnichannel marketing strategies for the Los Angeles agency\'s clients; Johnson and Johnson, TikTok, Lyft, & Mint Mobile.
  • His 17-year career includes senior media positions at some of the world\'s premier agencies such as Dentsu and Publicis Sapient.
  • "\nOwnersBox received a large number of applicants for the position and felt that Jacob was the right fit for the team.
  • Jacob will make an immediate impact as he will work to build out the marketing team;all interested parties can apply via [email protected] .\n'

The 4A's Announces Executive Leadership Team Changes

Retrieved on: 
Monday, May 3, 2021
Publicis Groupe, Saatchi & Saatchi, Publicis, Advertising agency, Saatchi, Companies, Business, Service companies

b'NEW YORK, May 3, 2021 /PRNewswire/ --The American Association of Advertising Agencies (4A\'s), the leading trade organization for marketing communications agencies, today announced several new roles to its Executive Leadership Team.

Key Points: 
  • b'NEW YORK, May 3, 2021 /PRNewswire/ --The American Association of Advertising Agencies (4A\'s), the leading trade organization for marketing communications agencies, today announced several new roles to its Executive Leadership Team.
  • The appointments build on the organization\'s mission to help its members compete, as it builds a diverse leadership team with a proven track record for success to help propel the organization and its members forward.
  • In addition to supporting members, Karandikar will work alongside industry partners across trade associations, media companies, platforms and technology providers.
  • She joined the 4A\'s in 2014 after nearly 20 years in agency client leadership roles at McCann, D\'Arcy, Saatchi & Saatchi, Publicis and Leo Burnett Atelier.

New Executives Join LiveArea in North America

Retrieved on: 
Tuesday, April 27, 2021
Companies, Service companies, Publicis Groupe, PFSweb, Publicis Sapient, Publicis, Sapient, Business organizations

b"NEW YORK, April 27, 2021 (GLOBE NEWSWIRE) -- Global customer experience and commerce agency LiveArea , a business unit of PFSweb , Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency\xe2\x80\x99s expanding capabilities.\nTaking on the new role of Area Vice President of Growth is Michael Maione.

Key Points: 
  • b"NEW YORK, April 27, 2021 (GLOBE NEWSWIRE) -- Global customer experience and commerce agency LiveArea , a business unit of PFSweb , Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency\xe2\x80\x99s expanding capabilities.\nTaking on the new role of Area Vice President of Growth is Michael Maione.
  • He joins LiveArea from Publicis Sapient, where he spent more than 10 years, most recently as Vice President and Client Executive working with Fortune 100 brands.
  • Maione will report to Steve Coy, LiveArea Senior Vice President and Head of Worldwide Growth and Client Services.\nAlso joining LiveArea is Anjum Merchant, Area Vice President of Program Delivery.
  • A strategic technology executive, Merchant will lead and evolve solution delivery at LiveArea.

Epsilon and Publicis Sapient Partner with Adobe to Power the Next Generation of Personalized Customer Experiences

Retrieved on: 
Tuesday, April 27, 2021
Publicis Groupe, Companies, CAC 40, Publicis, Sapient, Adobe Inc.

b'DALLAS, April 27, 2021 /PRNewswire/ -- Fueled by the power of250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient are expanding Publicis Groupe\'s long-standing relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale.

Key Points: 
  • b'DALLAS, April 27, 2021 /PRNewswire/ -- Fueled by the power of250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient are expanding Publicis Groupe\'s long-standing relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale.
  • Now is the time for brands to make the shift to the next generation of personalized customer experiences and together with Adobe and Epsilon, we are best positioned to help them create what\'s next.
  • Every differentiated product, service or experience that Publicis Sapient builds across the customer journey is designed to deliver meaningful impact for our client\'s business and their customer.
  • Publicis Sapient is the digital transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide.

LRXD Brings in Kimberly Bates as Chief Marketing Officer and Chief Futurist

Retrieved on: 
Wednesday, April 21, 2021
Companies, McGarryBowen, Publicis, Bates, BellSouth, Publicis Groupe

b'DENVER, April 21, 2021 /PRNewswire-PRWeb/ -- LRXD , the Health and Happiness agency, today announces the appointment of industry veteran Kimberly Bates as Chief Marketing Officer and Chief Futurist.

Key Points: 
  • b'DENVER, April 21, 2021 /PRNewswire-PRWeb/ -- LRXD , the Health and Happiness agency, today announces the appointment of industry veteran Kimberly Bates as Chief Marketing Officer and Chief Futurist.
  • Bates joins the agency most recently from Faith Popcorn\'s BrainReserve, where she was Chief Futurist.\nBates brings more than 20 years of experience leading marketing and strategy on both the client and agency sides.
  • "\nBates is also introducing two additional initiatives from LRXD this month:\nA live video and audio podcast series titled "LRXD\'s #TakeCareTuesday."
  • Prior to BrainReserve, Bates has held marketing and strategy leadership roles in organizations including mcgarrybowen, PHD Worldwide, TimeWarner Cable, Publicis, Arnell Group and BellSouth Communications.\nLRXD is the Original Health & Happiness Agency.

Trendline Interactive Expands Leadership Team With New Chief Operating Officer

Retrieved on: 
Wednesday, April 21, 2021
Publicis Groupe, Razorfish, Engagement marketing, Marketing

b'AUSTIN, Texas, April 21, 2021 /PRNewswire/ -- Trendline Interactive ,a full-service marketing agency and consultancy,today announced its appointment of Amie Frickel to the role of chief operations officer.

Key Points: 
  • b'AUSTIN, Texas, April 21, 2021 /PRNewswire/ -- Trendline Interactive ,a full-service marketing agency and consultancy,today announced its appointment of Amie Frickel to the role of chief operations officer.
  • Prior to joining Trendline, Frickel held the role of executive vice president and managing director at Razorfish.
  • "I am looking forward to stepping into this role as our team reshapes how marketing strategies and solutions are approached on behalf of our clients.
  • "\nFor more information about Trendline, please visit www.trendline interactive.com .\nTrendline Interactive is a digital agency and consultancy that inspires brands to create meaningful engagement through cross-channel communications.

VTEX Selected by Publicis Sapient as a Global Growth Partner for B2B and B2C Marketplaces

Retrieved on: 
Thursday, January 28, 2021
Publicis Groupe, Publicis Sapient, Publicis, Companies, E-commerce, Economy, Business

"We are seeing marketplaces soar in growth," said Joseph Lee, chief revenue officer at VTEX.

Key Points: 
  • "We are seeing marketplaces soar in growth," said Joseph Lee, chief revenue officer at VTEX.
  • By partnering with Publicis Sapient, we'll be able to better support global Fortune 500 brands in their quest to accelerate transformation of their digital commerce and marketplace capabilities."
  • Publicis Sapient selected VTEX based on its collaborative commerce capabilities, VTEX IO developer framework, and its direct-to-consumer and channel management business models.
  • "There is a significant opportunity for marketplaces across both B2C and B2B verticals, so we chose to venture into a global partnership with VTEX in this space," said Jon Panella, group VP at Publicis Sapient.

Epsilon Positioned at the Center of Publicis Groupe Growth Strategy

Retrieved on: 
Thursday, October 22, 2020
CAC 40, Publicis, Epsilon, Publicis Groupe, Companies, Economy of France, Marketing

Today, Epsilon is already embedded in more than half of Publicis Groupe's top 30 accounts, including Kraft Heinz and McDonald's.

Key Points: 
  • Today, Epsilon is already embedded in more than half of Publicis Groupe's top 30 accounts, including Kraft Heinz and McDonald's.
  • The newly-formed product suite, Epsilon PeopleCloud, is currently delivering data-driven outcomes for both Epsilon and the Groupe's historical clients.
  • "With Epsilon at the center of the Groupe, we are uniquely positioned to help clients build first-party data and take back control of their customer relationships.
  • Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world.