Advertising industry

South Africa Advertising Industry Report 2023, Featuring Profiles of Key Players Ogilvy, Dentsu, TBWA, Publicis, The MediaShop, Outdoor Network and More - ResearchAndMarkets.com

Retrieved on: 
Wednesday, November 22, 2023
Marketing, Advertising, Communications, Search Engine Marketing, Digital Marketing, TBWA, Tractor, Advertising industry, Mediashopping, Omnicom Group, Dentsu, Social media, Digital, Internet, WPP, Internet celebrity, Electricity, Environment, Netflix, African, Ogilvy, Publicis

Digital advertising is growing more than four times faster than traditional advertising, fuelled by the increasing number of internet users.

Key Points: 
  • Digital advertising is growing more than four times faster than traditional advertising, fuelled by the increasing number of internet users.
  • The main avenues are Google search engine marketing, social media advertising, and advertising on closed networks.
  • This report on the advertising industry in South Africa includes information on the state of the industry, major trends and issues, notable players and factors that influence its success.
  • There are profiles of 37 companies including major agencies such as Ogilvy, Dentsu, TBWA and Publicis, media agencies such as The MediaShop and outdoor advertising companies such as Outdoor Network and Tractor.

Pier59 Studios Debuts Virtual Production LED MegaWall at NYFW Opening Party

Retrieved on: 
Wednesday, February 8, 2023
Pier59 Studios, Fashion, Advertising, Virtual product development, Weather, Travel, Innovation, LED, Virtual, Advertising industry, Quality control, Studio, CGI, Film, Video game console

NEW YORK, Feb. 08, 2023 (GLOBE NEWSWIRE) -- Opening in February 2023, Pier59 Studios’ Virtual Production will usher in a new era of groundbreaking video production capability while offering unsurpassed creative flexibility. Leveraging recent advances in LED displays, Pier59 Studios has constructed the world’s largest and most advanced Virtual Production stage for fashion and advertising.

Key Points: 
  • NEW YORK, Feb. 08, 2023 (GLOBE NEWSWIRE) -- Opening in February 2023, Pier59 Studios’ Virtual Production will usher in a new era of groundbreaking video production capability while offering unsurpassed creative flexibility.
  • Leveraging recent advances in LED displays, Pier59 Studios has constructed the world’s largest and most advanced Virtual Production stage for fashion and advertising.
  • Pier59 Studio’s Virtual Production features the following:
    The LED Volume consists of a main 65’ curved LED screen and 40’ articulating ceiling, housing more than 25 million pixels capable of generating over 25 billion colors.
  • In comparison Virtual Production can even bring deeper market changing conditions then the recent digital revolution as a natural advancement of it.

Promodio Planning to Change the Advertising Industry

Retrieved on: 
Wednesday, August 18, 2021
Ethereum, Industry, PMD, Social media, Twitter, Instagram, Advertising industry, ICO, Advertising, Cryptocurrency

TALLINN, Estonia, Aug. 18, 2021 /PRNewswire/ -- An innovative and modernized technical marvel in the field of Advertising Industry is Promodio.It is an undeniable fact that advertising services are costly and sluggish today.

Key Points: 
  • TALLINN, Estonia, Aug. 18, 2021 /PRNewswire/ -- An innovative and modernized technical marvel in the field of Advertising Industry is Promodio.It is an undeniable fact that advertising services are costly and sluggish today.
  • Analyzing the problems and difficulties in the advertising industry, Promodio offers its users fast, reliable and inexpensive advertising services.
  • After one decides on which platform they want to receive advertising support, the user can create a task in the secure and fast blockchain infrastructure with Promodio Token payment.
  • One of the features that distinguish Promodio from others in advertising industry is that it provides social media interaction integration for the first time.

Promodio Planning to Change the Advertising Industry

Retrieved on: 
Wednesday, August 18, 2021
Ethereum, Industry, PMD, Social media, Twitter, Instagram, Advertising industry, ICO, Advertising, Cryptocurrency

TALLINN, Estonia, Aug. 18, 2021 /PRNewswire/ -- An innovative and modernized technical marvel in the field of Advertising Industry is Promodio.It is an undeniable fact that advertising services are costly and sluggish today.

Key Points: 
  • TALLINN, Estonia, Aug. 18, 2021 /PRNewswire/ -- An innovative and modernized technical marvel in the field of Advertising Industry is Promodio.It is an undeniable fact that advertising services are costly and sluggish today.
  • Analyzing the problems and difficulties in the advertising industry, Promodio offers its users fast, reliable and inexpensive advertising services.
  • After one decides on which platform they want to receive advertising support, the user can create a task in the secure and fast blockchain infrastructure with Promodio Token payment.
  • One of the features that distinguish Promodio from others in advertising industry is that it provides social media interaction integration for the first time.

Influencer Expert Luke Slota Joins Havas Edge As Senior Vice President Of Influencer Marketing

Retrieved on: 
Monday, August 2, 2021
Advertising agencies, Marketing, Havas, Companies, Veritone, Advertising

SAN DIEGO, Aug. 2, 2021 /PRNewswire/ -- Havas Edge , the Leading Performance Marketing Agency in the US, announced today the addition of Luke Slota as Senior Vice President of Influencer Marketing.

Key Points: 
  • SAN DIEGO, Aug. 2, 2021 /PRNewswire/ -- Havas Edge , the Leading Performance Marketing Agency in the US, announced today the addition of Luke Slota as Senior Vice President of Influencer Marketing.
  • Mr. Slota has been a pioneer of Influencer Marketing in the Performance Marketing World and brings 10 years' experience in media and advertising.
  • Prior to joining Havas Edge, Luke helped create and lead the Influencer Program at Veritone One and served as the head of media at Performance Bridge.
  • Havas Edge is a full-service performance marketing agency thatprovides a first-in-class resource for clients who seek a truly integrated performance marking approach.

Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals

Retrieved on: 
Tuesday, July 27, 2021
Marketing, Advertising, Billboards, Communication design, Online advertising, Street furniture, Grocery store, Advertising industry, Demand-side platform, Out-of-home advertising

AUSTIN, Texas, July 27, 2021 /PRNewswire/ -- Lamar Advertising , one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV , a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal.

Key Points: 
  • AUSTIN, Texas, July 27, 2021 /PRNewswire/ -- Lamar Advertising , one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV , a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal.
  • "We see the partnership with Grocery TV as an opportunity to combine important touch points along the consumer journey," stated Lamar's Vice President of Digital Growth, Ian Dallimore.
  • "By running campaigns on our digital billboards along with nearby Grocery TV displays, advertisers can make meaningful connections and build brand credibility."
  • Grocery TV is the largest digital advertising network in U.S. grocery with over 6,000 locations.

Velocity Acquires Vision Media's Digital Cinema Lobby Signage Network to Accelerate Growth

Retrieved on: 
Tuesday, July 13, 2021
Advertising industry, Screenvision, Digital signage, Mass media, Movie theater, Marketing, Information and communications technology

This asset purchase includes a digital signage ad network within the lobbies of 227 theaters with 376 screens, digital menu boards in 142 theaters, and 10 story walls in 10 theaters.

Key Points: 
  • This asset purchase includes a digital signage ad network within the lobbies of 227 theaters with 376 screens, digital menu boards in 142 theaters, and 10 story walls in 10 theaters.
  • Additionally, Velocity's cinema lobby initiatives have continued to accelerate since the previously announced partnership with Screenvision Media to deploy a 1,000+ theater, in-lobby digital ad network.
  • "We have great respect forthe digital media signage business Vision Media has built, and we look forward to leveraging this network to create substantial opportunities for advertisers through our relationship with Screenvision.
  • Vision Media is a digital products company focused on streaming content, marketing, digital distribution with complementary physical fulfillment.

Republica Havas Named One of South Florida’s 2021 Top Workplaces by the Sun Sentinel

Retrieved on: 
Wednesday, June 2, 2021
Marketing, Advertising, Communications, Social media, Search engine optimization, Other Communications, Public relations, Investor relations, Advertising agencies, Havas, Companies, República, LLC, Advertising industry, Economy of France, Havas Creative

Republica Havas, a leading creative, media, and communications agency based in Miami, Florida, has been awarded a spot on the list of South Floridas 2021 Top Workplaces by the South Florida Sun Sentinel.

Key Points: 
  • Republica Havas, a leading creative, media, and communications agency based in Miami, Florida, has been awarded a spot on the list of South Floridas 2021 Top Workplaces by the South Florida Sun Sentinel.
  • Republica Havas is the only company in its industry to make the coveted list.
  • The 2021 Top Workplaces list is based solely on an anonymous, online employee engagement survey gathered through third-party research partner, Energage.
  • Republica Havas also boasts Havas House, a global custom media, content, and publishing company.

Global Media Industry Almanac 2020: Total Revenues of $1,132.6 Billion in 2019 - Industry Size Value 2015-2019, and Forecast to 2024 - ResearchAndMarkets.com

Retrieved on: 
Tuesday, June 1, 2021
Communications, Publishing, Communication design, Advertising industry, Advertising, Compound annual growth rate, Academic disciplines, Articles

The global media industry had total revenues of $1,132.6bn in 2019, representing a compound annual growth rate (CAGR) of 2.4% between 2015 and 2019.

Key Points: 
  • The global media industry had total revenues of $1,132.6bn in 2019, representing a compound annual growth rate (CAGR) of 2.4% between 2015 and 2019.
  • Global Media industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024).
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The advertising segment was the industry's most lucrative in 2019, with total revenues of $596.5bn, equivalent to 52.7% of the industry's overall value.

Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry

Retrieved on: 
Wednesday, May 26, 2021
Social media, Cosmetics, Retail, Other Professional Services, Blogging, Other Communications, Technology, Marketing, Advertising, Communications, Professional services, Online Retail, Convenience store, Other Retail, Other Technology, Advertising industry, Content partnership

Impact , the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships.

Key Points: 
  • Impact , the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships.
  • PX 2021 will take place June 2-25, 2021 and will gather brands, publishers, and influencers to learn about the burgeoning partnerships ecosystem, network, and ultimately, create new partnerships.
  • Specific learnings include partnerships with purpose, the elements of successful B2B partnerships, strengthening commerce content partnerships, and how small businesses can grow and scale through partnerships.
  • With more than 50 keynote sessions, PX 2021 will offer a 360 view of partnerships from speakers at leading brands, agencies, and publishers, including: