Ashish Bhasin

Dentsu Launches Global Health Solution

Retrieved on: 
Tuesday, April 20, 2021

b"Dentsu International announced today the launch of dentsu health, a global solution.

Key Points: 
  • b"Dentsu International announced today the launch of dentsu health, a global solution.
  • Drawing upon the expertise of dentsu's global network of 2,000 health marketing experts across 85 markets in EMEA, APAC and the Americas, dentsu health is poised to become one of the top global healthcare agencies.
  • The launch of dentsu health is deeply rooted in our mission to connect health and wellness brands with their most important stakeholders through trust and empathy, radical collaboration and connected intelligence,\xe2\x80\x9d said Jeff Greenspoon, President, Solutions, dentsu.
  • Health innovation does more than power a multi-billion-dollar industry \xe2\x80\x94 It has the power to move society forward and gives hope for a better tomorrow.\xe2\x80\x9d\nPart of dentsu, dentsu international is made up of eight leadership brands - Carat, dentsu X, iProspect, Isobar, dentsu mcgarrybowen, Merkle, MKTG, Posterscope and supported by its specialist brands.

Dentsu Named a Strong Performer in Commerce Services

Retrieved on: 
Wednesday, March 31, 2021

dentsu , a leading marketing and communications network, is named a Strong Performer in The Forrester Wave: Commerce Services, Q1 2021 .

Key Points: 
  • dentsu , a leading marketing and communications network, is named a Strong Performer in The Forrester Wave: Commerce Services, Q1 2021 .
  • Dentsus commerce experience implementation services, commerce strategy services, execution roadmap and innovation strategy are all recognized by Forrester in the report.
  • Dentsu has structured its approach around this blend of capabilities being a top factor that is needed for commerce transformation.
  • Part of dentsu, dentsu international is made up of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and supported by its specialist brands.

Riskified and Dentsu Establish Global Strategic Partnership to Help Retailers Digitally Transform Their Business

Retrieved on: 
Wednesday, March 24, 2021

Riskified helps eCommerce merchants safely approve more orders, increase revenue, and expand internationally while delivering a better customer experience.

Key Points: 
  • Riskified helps eCommerce merchants safely approve more orders, increase revenue, and expand internationally while delivering a better customer experience.
  • Dentsu partners with brands around the world to create solutions that unlock new opportunities for global growth across the entire customer journey.
  • The Riskified-Dentsu partnership brings together proven expertise in business, digital transformation and market strategy to help merchants reach their potential.
  • Part of Dentsu Inc., Dentsu is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, Mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.

Stingray Group and dentsu Canada Announce Global Partnership

Retrieved on: 
Thursday, November 19, 2020

Stingray will bring to dentsu priority access to their global music ecosystem while dentsu will contribute their deep expertise in media and access to their world-class client services and roster of premium clients.

Key Points: 
  • Stingray will bring to dentsu priority access to their global music ecosystem while dentsu will contribute their deep expertise in media and access to their world-class client services and roster of premium clients.
  • How exciting to announce a global partnership between two companies that truly share the fundamental belief that brands can power premium content experiences, said Ryan Fuss, Senior Vice-President, Global Media Solutions of Stingray.
  • Montreal-based Stingray Group Inc. (TSX: RAY.A; RAY.B) is a leading music, media, and technology company with over 1,200 employees worldwide.
  • www.stingray.com
    Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands.

Dentsu Taps VidMob to Launch Global ‘Attention Economy’ Ad Lab Initiative

Retrieved on: 
Monday, November 9, 2020

VidMobs Agile Creative Studio will now power dentsus Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention.

Key Points: 
  • VidMobs Agile Creative Studio will now power dentsus Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention.
  • This global partnership with VidMob gives us the power to change the way that brands think about creative ushering in a new era of creative data-powered marketing.
  • Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands.
  • A portion of every dollar VidMob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) VidMob Gives.

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Retrieved on: 
Thursday, October 29, 2020

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation.

Key Points: 
  • Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation.
  • The Merkury and Adobe Experience Platform integration is available immediately within the U.S. Dentsu, Merkle and Adobe have been longstanding partners.
  • We are thrilled to expand our collaboration with dentsu and help transform cross-channel experiences.
  • Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands.

Dentsu and SeeHer Partner to Champion Gender Equality

Retrieved on: 
Thursday, October 15, 2020

Dentsu and SeeHer released an original study today on consumers perception on gender equality, a topic previously with little attention in mainstream research.

Key Points: 
  • Dentsu and SeeHer released an original study today on consumers perception on gender equality, a topic previously with little attention in mainstream research.
  • Dentsu has joined forces with Association of National Advertisers (ANA) SeeHer, the leading global movement for gender equality in media, advertising, marketing and entertainment.
  • Part of dentsu, dentsu international is made up of nine leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Vizeum, Posterscope and supported by its specialist brands.
  • To help marketers benchmark success, the group developed Gender Equality Measure, (GEM), the first research methodology that quantifies gender bias in ads and programming.

Kroger Selects Dentsu Aegis Network as its First Integrated Media Agency of Record

Retrieved on: 
Wednesday, July 8, 2020

CINCINNATI and NEW YORK, July 8, 2020 /PRNewswire/ -- TheKroger Co. (NYSE: KR), America's largest grocery retailer, announced today that it has selected Dentsu Aegis Network as its first integrated media agency of record after a competitive pitch process.

Key Points: 
  • CINCINNATI and NEW YORK, July 8, 2020 /PRNewswire/ -- TheKroger Co. (NYSE: KR), America's largest grocery retailer, announced today that it has selected Dentsu Aegis Network as its first integrated media agency of record after a competitive pitch process.
  • Dentsu Aegis Network will create a team to serve Kroger called fresh@dentsu, led out of full-service media and creative agency 360i as well as with experts from Amplifi, M8, Merkle, MKTG and Posterscope.
  • "Kroger's selection of an integrated media partner will continue to advance the campaign and uplift our brand, allowing us to connect with our customers in an even more compelling, modern way."
  • "The fresh@dentsu team stood out to us for their creative ability to think differently about our media planning and buying approach," stated Kay Vizon, Kroger's director of media.

Dentsu Aegis Network Launches Global Commerce Practice

Retrieved on: 
Tuesday, June 23, 2020

Dentsu Aegis Network today announces the launch of the Dentsu Commerce global practice.

Key Points: 
  • Dentsu Aegis Network today announces the launch of the Dentsu Commerce global practice.
  • Underpinning Dentsu's global network of 3,500 commerce experts across 85 worldwide markets, Dentsu Commerce will offer end-to-end business solutions to align with its Total Commerce philosophy.
  • The practice will be led by Vikalp Tandon who will serve as Global President in a dual reporting structure to Jacki Kelley, CEO Dentsu Americas and Jean Lin, Global CEO, Creative, Dentsu Aegis Network.
  • Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.

Dentsu Aegis Network Media Reorganizes and Makes Three C-Suite Appointments

Retrieved on: 
Thursday, March 5, 2020

Peter joined Carat from Merkle, the data and performance giant which is also part of the Dentsu Aegis Network.

Key Points: 
  • Peter joined Carat from Merkle, the data and performance giant which is also part of the Dentsu Aegis Network.
  • In his new role as Chief Technology Officer, Dentsu Media, he will have expanded responsibilities,overseeingthe technology relationships that underpin Dentsu's core media tools and platforms across all media brands.
  • Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.
  • Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.