New Belgium Launches 'Poured for All Initiative' - An Investment to Make Every Craft Beer Space More Welcoming & Inclusive for All
FORT COLLINS, Colo., June 8, 2022 /PRNewswire/ -- Today, New Belgium announced the next phase of its ongoing commitment to uplift and support communities often left out of the craft beer community with the Poured for All Initiative – a year-round investment to provide pathways for more spaces, including bars and restaurants that serve New Belgium beer, to become more welcoming and inclusive for all.
- This includes New Belgium and Bell's own taproom coworkers, who will receive the training as soon as it's ready.
- The COVID-19 pandemic accelerated an already alarming decline in welcoming spaces for marginalized groups for example, the rapid decline in LGBTQ+ bars.
- "We're excited to partner with New Belgium Brewing, a craft beer pioneer and leader in inclusivity to create this groundbreaking training.
- Asheville will be more welcoming, and our local businesses stronger and more inclusive, because of New Belgium's investment."