Jax Brewing Company

Miller Lite Taps into the Holiday Spirit with New Gift Collection and Christmas Tree Keg Stands for Beer Lovers

Retrieved on: 
Wednesday, November 2, 2022
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CHICAGO, Nov. 2, 2022 /PRNewswire/ -- As family and friends gather this holiday season, Miller Lite has you covered with the perfect gifts to put under any beer lover's tree. Miller Lite's new holiday collection features everything from cozy beer-inspired knitwear and festive can-holder ornaments to the world's first Holiday Tree Keg Stand, so you can drink draft Miller Lite straight from your evergreen tree.

Key Points: 
  • CHICAGO, Nov. 2, 2022 /PRNewswire/ -- As family and friends gather this holiday season, Miller Lite has you covered with the perfect gifts to put under any beer lover's tree.
  • Miller Lite's new holiday collection features everything from cozy beer-inspired knitwear and festive can-holder ornaments to the world's first Holiday Tree Keg Stand, so you can drink draft Miller Lite straight from your evergreen tree.
  • Miller Lite is also releasing the Christmas Tree Keg Stand, the ultimate way to enjoy the original great-tasting light pilsner beer this season.
  • Perfect for keeping your tree fresh and beer cold, the Christmas Tree Keg Stand is a fully-functioning tree stand designed to fit perfectly around a quarter barrel keg of Miller Lite.

MILLER LITE AND J BALVIN LAUNCH NEW BODEGAWEAR MERCH COLLECTION

Retrieved on: 
Tuesday, July 26, 2022
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CHICAGO, July 26, 2022 /PRNewswire/ -- Earlier this year, J Balvin redefined Miller Time with 'Es Jose Time' and showed how with Miller Lite, anyone can live authentically. Now, Miller Lite and J Balvin are teaming up to create a merch line inspired by the vibe, look, and culture of one of the most authentic spots in the community -- the bodega.

Key Points: 
  • CHICAGO, July 26, 2022 /PRNewswire/ -- Earlier this year, J Balvin redefined Miller Time with 'Es Jose Time' and showed how with Miller Lite, anyone can live authentically .
  • Now, Miller Lite and J Balvin are teaming up to create a merch line inspired by the vibe, look, and culture of one of the most authentic spots in the community -- the bodega.
  • BodegaWear is a streetwear collection made for the beer run to your local neighborhood convenience store and the Miller Time that comes after.
  • "Whether it's heading out to grab a snack or a six-pack of Miller Lite, we hope BodegaWear encourages drinkers to live authentically and find their Miller Time no matter where they are going."

Miller Lite Launches Limited Edition Can To Honor Female Brewers This Fourth of July

Retrieved on: 
Wednesday, June 22, 2022
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CHICAGO, June 22, 2022 /PRNewswire/ -- The Fourth of July is beer's biggest weekend. And for good reason: nothing feels more American than enjoying a cold beer on America's birthday. But this year Miller Lite is unveiling the truth: there's no beer without women. A group of women called "Ale Wives" were the unsung heroes who brought beer to America in the first place, yet according to a recent poll only three percent of Americans know that fact.

Key Points: 
  • But this year Miller Lite is unveiling the truth: there's no beer without women.
  • In 1734, Mary successfully ran a Philadelphia brewery, becoming the first American woman to own and operate one.
  • Additionally,Miller Lite is committing to long-term development and representation of women in the beer industryto support the next generation of female brewers.
  • A "case" is defined as a twenty-four (24) count 12oz Miller Lite pack with an average price of $18.99.

Cheers to New Dads: Miller Lite Announces 'Beer Registry' to Fuel Dadhood Celebrations This Father's Day

Retrieved on: 
Monday, June 13, 2022
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CHICAGO, June 13, 2022 /PRNewswire/ -- Parenthood has always been something to celebrate and while there's plenty of showers and festivities, we all know new dads are secretly dreaming of what they really want to celebrate with – beer. That's why this Father's Day, Miller Lite is delivering its own beautiful, bundle of joy to fuel fatherhood initiations across the country: the Miller Lite Beer Registry — the first-ever beer registry made just for soon-to-be dads!

Key Points: 
  • That's why this Father's Day, Miller Lite is delivering its own beautiful, bundle of joy to fuel fatherhood initiations across the country: the Miller Lite Beer Registry the first-ever beer registry made just for soon-to-be dads!
  • Filled with endless Miller Lite possibilities like six packs and tall boys, the Beer Registry is every beer-loving, new dad's dream (and it's ridiculously simple).
  • The Miller Lite Beer Registry will also be the exclusive spot to purchase the first-ever Miller Lite drinking experience in the future with the Miller Lite Beer Bond!
  • To launch the Miller Lite Beer Registry, the brand partnered with country music star, Miller Lite superfan and new dad-to-be, Luke Combs , to show his enthusiasm for his first Father's Day and the Miller Lite Beer Registry on social media.

Canada and Newfoundland and Labrador invest in climate action project at Labatt Brewery

Retrieved on: 
Thursday, May 26, 2022
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The company is also receiving $250,000 from the provincial government for its fuel switching project estimated to be an up to $1million investment.

Key Points: 
  • The company is also receiving $250,000 from the provincial government for its fuel switching project estimated to be an up to $1million investment.
  • Investments in climate action initiatives like this show the Government of Canada's commitment to fighting climate change, creating good-paying jobs, and building a strong, clean economy for everyone.
  • The Low Carbon Economy Fund is an important part of Canada's climate action plans and will help put Canada on a path to achieve net-zero emissions by 2050.
  • The advanced and enhanced Low Carbon Economy Fund will support climate action by Indigenous Peoples with a new $180 million Indigenous Leadership Fund.

It's Griller Time: Miller Lite Announces New Beer-infused Charcoal to 'Lite' up Grills This Summer

Retrieved on: 
Monday, May 23, 2022
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CHICAGO, May 23, 2022 /PRNewswire/ -- Summer is the season of beer. Warmer temps make cold ones a no-brainer from Memorial Day weekend to Labor Day, but not all light beers are created equal, and not all grill owners are BBQ masters. Miller Lite, the light beer synonymous with "great taste," is bringing its iconic beer taste where it belongs – the grill. Introducing Miller Lite Beercoal, the first-ever Miller Lite-infused charcoal.

Key Points: 
  • Miller Lite, the light beer synonymous with "great taste," is bringing its iconic beer taste where it belongs the grill.
  • "Summer is all about outdoor cookouts and get-togethers, which means plenty of Miller Time," said Anne Pando, director of marketing for Miller Lite.
  • This year, Miller Lite is showing up to outdoor beer bashes as the obvious and tastiest choice with the "Summer Loves Beer" program, which leans into a summer match made in heaven: grilling and Miller Lite.
  • For more information on Miller Lite, checkout www.millerlite.com and follow Miller Liteon Instagram , Facebook and Twitter .Miller Lite Beercoalwas created by DDB Chicago.

Miller Lite and Dr. Eric Cervini Spotlight Ten Pivotal Bars in LGBTQ+ History with Release of New Guidebook, 'Beers & Queer History'

Retrieved on: 
Thursday, May 19, 2022
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CHICAGO, May 19, 2022 /PRNewswire/ -- Following its pre-order launch during LGBTQ+ History Month in October 2021, Miller Lite and Dr. Eric Cervini are now releasing physical copies of the new guidebook, 'Beers and Queer History', which explores the little-known stories of ten iconic queer bars throughout history. From New York City to San Francisco and many places in between, the book gives a historical perspective to some of the most treasured queer spaces both past and present including: White Horse Inn (Oakland, Calif.), The Chicken Hut (Washington D.C.), Black Cat Cafe (San Francisco), Julius' (New York City), Black Cat Tavern (Los Angeles), Rusty's (Philadelphia), The Stonewall Inn (New York City), Jeffery Pub (Chicago), Club One (Savannah, Georgia), Panic Bar (Lincoln, Neb.).

Key Points: 
  • The guide features original illustrations from Miller Lite and historical context from Dr. Eric Cervini, Pulitzer Prize nominee and celebrated LGBTQ+ historian.
  • "It was thrilling as a historian to get an opportunity to dive into the stories of one of my favorite topics, historical queer spaces," says Dr. Cervini.
  • "I'm honored to share these stories in partnership with Miller Lite as queer history so often goes unshared with mainstream society."
  • In 2022, Miller Lite will donate an additional $200,000 to Equality Federation to support its network of state-based organizations focused on LGBTQ+ community advocacy.

Light Beer Shouldn't Taste Like Water: Miller Lite Introduces New Campaign & Liquid "Beer Drops" in Time for National Beer Day

Retrieved on: 
Monday, April 4, 2022
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CHICAGO, April 4, 2022 /PRNewswire/ -- National Beer Day, a holiday most beer brands use to push giveaways and deals, is coming up on April 7. And sure, free beer is nice – but only if the beer actually tastes good. To celebrate beers' big day, Miller Lite is debuting a new campaign, focused on great taste and that first-sip feeling only Miller Lite can bring. Along with the campaign, the brand is also releasing limited-edition Beer Drops: Miller Lite's liquid taste enhancer that adds more beer taste to other light beers.

Key Points: 
  • To celebrate beers' big day, Miller Lite is debuting a new campaign, focused on great taste and that first-sip feeling only Miller Lite can bring.
  • Along with the campaign, the brand is also releasing limited-edition Beer Drops: Miller Lite's liquid taste enhancer that adds more beer taste to other light beers.
  • National Beer Day is the perfect moment to celebrate the great taste that has made Miller Lite special since 1975."
  • In honor of National Beer Day, Miller Lite encourages fans to reward themselves with more light beer taste, regardless of the label.

MILLER LITE AND J BALVIN LAUNCH NEW LIMITED-EDITION 'ES JOSE TIME' PINTS

Retrieved on: 
Thursday, March 3, 2022
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The cans were so well received, Miller Lite and J Balvin chose to make the design available nationwide with the new limited-edition aluminum pints.

Key Points: 
  • The cans were so well received, Miller Lite and J Balvin chose to make the design available nationwide with the new limited-edition aluminum pints.
  • He really tapped into his creativity, and we merged it with our classic Miller Lite packaging," said Sofia Colucci, Vice President, Miller Family of Brands.
  • As part of the limited-edition pint launch, Miller Lite and J Balvin are giving fans a chance* to enjoy Miller Time through a virtual meet-and-greet with Jose, plus a year's worth of Miller Lite**.
  • "Miller Lite already has my favorite beer, and it's amazing to be able to give the brand a J Balvin look.

Miller Lite Is Turning Virtual Cheers into Real-Life Beers at the 'Meta Lite Bar' in Decentraland

Retrieved on: 
Wednesday, February 2, 2022
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Each year, millions of Americans huddle to watch the "Big Game" and enjoy some great-tasting Miller Lite.

Key Points: 
  • Each year, millions of Americans huddle to watch the "Big Game" and enjoy some great-tasting Miller Lite.
  • This year, Miller Lite is bringing game day and Miller Time where they've never gone before.
  • If there's one thing the metaverse needs, it's a bar stocked with Miller Lite.
  • Before and on the "Big Game," go virtual to get your real Sunday football celebration paid for by Miller Lite with the Virtual Cheers for Real Beers giveaway.