Sovos/Brewers Association Survey: 86% of Regular Craft Beer Drinkers Support Increased Access to DtC Shipping
“What’s notable is the DtC shipping market is of strong interest not only to regular craft beer drinkers, but among a majority of American adults,” said Alice Katwan, president, revenue, Sovos.
- “What’s notable is the DtC shipping market is of strong interest not only to regular craft beer drinkers, but among a majority of American adults,” said Alice Katwan, president, revenue, Sovos.
- Cross-country interest in DtC: 85% of regular craft beer drinkers say the ability to purchase beer via DtC shipping would make them more likely to try beer from out-of-state breweries.
- Additional consumer engagement: 86% of regular craft beer drinkers say they would be likely to think more positively of a brewery that offers a DtC shipping option.
- Craft brewers could gain loyal buyers through beer clubs—68% of regular craft beer drinkers would be likely to subscribe to a subscription beer club if a brewery offered DtC beer shipping.