Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising
Comcast Advertising , the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service.
- Comcast Advertising , the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service.
- This new industry solution aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases – namely impression householding for accurate reach and frequency measurement, cross-device frequency optimization, and attribution measurement.
- Utilizing Blockgraph technology, the new service allows partners to submit ad logs, web analytics or attribution data and receive back verification that the ad exposures or events were delivered to an authenticated residential household, ensuring accurate measurement.
- In launching this new service, Comcast Advertising is offering a solution, at scale across millions of households, that delivers a level and standard of accuracy for linear and streaming TV measurement that has not yet been available in the market.