AOR

Tinuiti Welcomes Tavo Castro as New Head of Strategic Planning Elevating Client Strategy and Innovation

Retrieved on: 
Monday, October 16, 2023
Microsoft, The Coca-Cola Company, SEO, Al DiGuido, The Walt Disney Company, Analytics, Unilever, Strategic planning, Digital platform (infrastructure), Commerce, Meta, Health, AOR, Creative, Streaming television, American business history, Affiliation, Growth, Tavo, Strategy, Curriculum, Human, Research, Sales, Video game, Amazon

NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning. 

Key Points: 
  • NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.
  • While working with key clients, Castro will also develop a refreshed training curriculum for client teams, enhancing the firm's strategic planning toolset, and creating new agency products and services.
  • "We are gaining an incredible leader and fresh mindset to ensure Tinuiti and our clients are pushed beyond the boundaries of our industry standards.
  • "Strategic Planning has always been about understanding humans, and the role our brands play in their lives, to deliver business outcomes.

STEVE MADDEN NAMES JANUARY DIGITAL AS ITS DIGITAL AGENCY OF RECORD

Retrieved on: 
Tuesday, October 10, 2023
AOR, Partnership, Digital, Consumer, Marketing, Cryptocurrency

NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Steve Madden Ltd, a leading designer and marketer of fashion-forward footwear, announced today it has named media agency January Digital as its digital agency of record (AOR) in North America. January Digital will be responsible for developing and executing Steve Madden's digital media strategy and investment.

Key Points: 
  • Following Partnership With January Consulting, Steve Madden Expands Work with January Digital to Develop a Full-Funnel Digital Media Strategy
    NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Steve Madden Ltd, a leading designer and marketer of fashion-forward footwear, announced today it has named media agency January Digital as its digital agency of record (AOR) in North America.
  • January Digital will be responsible for developing and executing Steve Madden's digital media strategy and investment.
  • In October 2022, Steve Madden brought on January Consulting , the consulting arm of January Digital, to transform the brand's media strategy and marketing measurement systems.
  • "We are thrilled to be expanding our partnership with Steve Madden," said Vic Drabicky, Founder & CEO of January Digital and January Consulting.

NOVUS Named Agency of Record for Valvoline Instant Oil Change to Amplify Brand Visibility Through Hyperlocal Strategy

Retrieved on: 
Thursday, September 14, 2023
Agency of record, Customer insight, Agency, Growth, Partnership, Valvoline, Valvoline Instant Oil Change, CMO, AOR, Geography, Marketing, Management

MINNEAPOLIS, Sept. 14, 2023 /PRNewswire-PRWeb/ -- Today, independent media planning and buying agency NOVUS announced it was selected as the Brand media Agency of Record (AOR) for Valvoline Instant Oil Change (VIOC). NOVUS' brand marketing scope will encompass media planning, buying and analytics for Valvoline Instant Oil Change's corporate and franchise stores.

Key Points: 
  • The demonstrated success of NOVUS' localized, data-centric approach and roster of talent continues to set the agency apart amongst successful brands
    MINNEAPOLIS, Sept. 14, 2023 /PRNewswire-PRWeb/ -- Today, independent media planning and buying agency NOVUS announced it was selected as the Brand media Agency of Record (AOR) for Valvoline Instant Oil Change (VIOC).
  • NOVUS' brand marketing scope will encompass media planning, buying and analytics for Valvoline Instant Oil Change's corporate and franchise stores.
  • "The NOVUS team impressed us with their strategic thinking, innovative localized analytics, and their engaged talent during every phase of the selection process.
  • As VIOC's brand media AOR, NOVUS will utilize its hyperlocal approach to amplify the company's rapid growth while cultivating increased customer trust and bolstering the brand at a local level.

Imre Continues Growth Trajectory with Key Appointments to its Senior Leadership Team

Retrieved on: 
Wednesday, September 13, 2023
Teva Pharmaceuticals, Interactivity, Senior, Marketing, AOR, Graça Machel, WPP, History, HCP, Bayer, Imre, Patient, DAOR, Health, PR, Management, Media, Strategy, Eurofins Scientific, Growth

NEW YORK, Sept. 13, 2023 /PRNewswire/ -- Today imre announces two key appointments to its Senior Leadership Team. Machelle Henks is appointed Executive Vice President of Strategy and Shannon Moylan as Senior Vice President of Public Relations.

Key Points: 
  • NEW YORK, Sept. 13, 2023 /PRNewswire/ -- Today imre announces two key appointments to its Senior Leadership Team.
  • Machelle Henks is appointed Executive Vice President of Strategy and Shannon Moylan as Senior Vice President of Public Relations.
  • "Imre has experienced wonderful growth and success, I'm excited to bring my patient-first experience to these new client challenges, while reinforcing the agency's strategy team."
  • Machelle and Shannon join imre's Senior Leadership Team that includes cross-functional agency practice leads including client experience, creative, data and insights, digital experience, earned, finance, growth, interactive, and operations.

People2.0 Names Matt Levin as Chief Executive Officer

Retrieved on: 
Tuesday, September 5, 2023
Other Professional Services, Professional Services, Business, Human Resources, Workforce, University, Voya Financial, AOR, ADP, Aon, David G. Booth, TPG Inc., Sale, TPG, Aon (company), Aon Hewitt, Growth, HR, EOR, Management, Northwestern University

People2.0, the world’s largest global employer of record (EOR) and agent of record (AOR) services provider, today announced the appointment of Matt Levin as Chief Executive Officer, effective immediately.

Key Points: 
  • People2.0, the world’s largest global employer of record (EOR) and agent of record (AOR) services provider, today announced the appointment of Matt Levin as Chief Executive Officer, effective immediately.
  • Levin succeeds Erik Vonk, who will continue in his role as Chairman of People2.0.
  • “We are pleased to welcome Matt as CEO of People2.0,” said Vonk.
  • He previously served as Chief Strategy Officer at ADP where he was responsible for the company’s overall growth strategy, corporate development, ADP Ventures, and the ADP Research Institute.

MAVTV Names DRIVEN360 Global Agency of Record for Public Relations and Brand Communications, Signals Major Strategy Shift and Network Relaunch

Retrieved on: 
Wednesday, August 30, 2023
Television, Agency of record, Athlete, Water, FUEL, Interview, Collection, MAVTV, PR, AOR, Entertainment

BROWNSBURG, Ind., Aug. 30, 2023 /PRNewswire/ -- DRIVEN360 – a world-class integrated communications and brand/entertainment marketing house – today announced that it has been named global Agency of Record (AOR) by MAVTV.

Key Points: 
  • BROWNSBURG, Ind., Aug. 30, 2023 /PRNewswire/ -- DRIVEN360 – a world-class integrated communications and brand/entertainment marketing house – today announced that it has been named global Agency of Record (AOR) by MAVTV.
  • "It's an honor for DRIVEN360 to be playing an integral part in relaunching the new MAVTV for dedicated and passionate motorsports/powersports fans and automotive enthusiasts around the globe," said Mike Caudill, founder and president of DRIVEN360.
  • We look forward to opening every available avenue to extend those stories for the relevant audiences."
  • For more information or to schedule an interview with MAVTV executives, contact [email protected] .

Does Tech Have a Talent Problem? Pluralsight Names Matter AOR to Elevate Criticality of Technology Workforce Development

Retrieved on: 
Tuesday, August 15, 2023
Social Media, Search Engine Optimization, Search Engine Marketing, Security, Blogging, Publishing, Technology, Human Resources, Public Relations, Investor Relations, Marketing, Education, Communications, Training, Professional Services, Software, Dark, Cloud, AOR, Communication, Multimedia, Organization, CO, TechRepublic, Publication, Cloud computing, AI, PR, Pluralsight

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for Pluralsight , the leading technology workforce development company.

Key Points: 
  • Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for Pluralsight , the leading technology workforce development company.
  • View the full release here: https://www.businesswire.com/news/home/20230815291669/en/
    Matter Communications has been named the agency of record (AOR) for Pluralsight, the leading technology workforce development company.
  • (Graphic: Business Wire)
    Technology workforce development is no longer a “nice to have” — it is a strategic business imperative.
  • Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work .

EQS-News: HelloFresh SE achieves its highest ever adjusted EBITDA of €192 million in second quarter of 2023

Retrieved on: 
Thursday, August 10, 2023
SE, S&P, Growth, Autumn, EBITDA, FY, AOV, HelloFresh, Contribution margin, AOR, Retail, Video game, Rare-earth element

The Company achieved its highest ever adjusted EBITDA of €191.9 million (Q2 2022: €145.9 million), which was predominantly driven by continued strong Contribution Margin expansion.

Key Points: 
  • The Company achieved its highest ever adjusted EBITDA of €191.9 million (Q2 2022: €145.9 million), which was predominantly driven by continued strong Contribution Margin expansion.
  • A disciplined approach to marketing spend, where some budget has been reallocated to the seasonally important autumn period, has further supported adjusted EBITDA growth.
  • €1.92 billion in the second quarter of 2023, marking a c. 1% y-o-y increase on a constant currency basis.
  • Based on the strong Contribution Margin expansion above expectations, the Company also narrows its outlook regarding the adjusted EBITDA for the HelloFresh Group for the fiscal year 2023 from previously between €460 million and €540 million to now between €470 million and €540 million.

ASSEMBLY CROSSES THE FINISH LINE WITH BROOKS RUNNING PAID MEDIA AOR APPOINTMENT

Retrieved on: 
Tuesday, August 8, 2023
Eye, Growth, Partnership, Brooks, T. Rowe Price, Human, Marketing, Running, Brooks Sports, E-commerce, Assembly, AOR, Retail

NEW YORK, Aug. 8, 2023 /PRNewswire/ -- Global brand performance agency Assembly has been named Paid Media Agency of Record for Brooks Running, a market leader in performance run footwear and apparel, following a competitive review. Assembly will oversee Brooks' programmatic, social, direct partnerships, and video strategy and execution across North America with an eye toward growing share of mind, share of voice, and market share, and being the #1 choice among runners.

Key Points: 
  • Assembly will oversee Brooks' programmatic, social, direct partnerships, and video strategy and execution.
  • Assembly believes that all brand media is performance media and has a proven track record of driving brand transformation and revenue growth through full-funnel campaigns.
  • "There is a natural synergy between Brooks and Assembly that will lead to a successful partnership," said Valerie Davis, Assembly North America CEO.
  • Brooks Running is the latest in a series of new business wins for Assembly, just this year.

VividCharts announces Real-Time, an interactive digital event showcasing industry experts and best practices for ServiceNow Automated Operational Reporting

Retrieved on: 
Wednesday, July 19, 2023
Learning, Organization, ServiceNow, Member of the Scottish Parliament, Real-time, ITSM, Strategic planning, AOR, Mobile phone

LEXINGTON, Ky., July 19, 2023 /PRNewswire-PRWeb/ -- Workshopping critical business reports, conversations with ServiceNow friends and Automated Operational Reporting - expect these to be the hallmarks of VividCharts' newest virtual event this October. Focussed on enterprise customers leveraging ServiceNow for ITSM, SPM and MSPs, there will be a broad variety of speakers and topics centered on data excellence and best practices for optimizing in-platform data visualization and slide deck creation.

Key Points: 
  • VividCharts, a ServiceNow Advanced Build Partner and creator of the premier ServiceNow native operational reporting platform, today announced the very first Real-Time digital event, slated for October 12th, 2023.
  • LEXINGTON, Ky., July 19, 2023 /PRNewswire-PRWeb/ -- Workshopping critical business reports, conversations with ServiceNow friends and Automated Operational Reporting - expect these to be the hallmarks of VividCharts' newest virtual event this October.
  • By highlighting the barriers to a successful ServiceNow operational reporting framework, we can begin solving them, together.
  • Workshopping critical business reports, conversations with ServiceNow friends and Automated Operational Reporting (AOR) - expect these to be the hallmarks of VividCharts' newest virtual event this October.