Quakers

PEPSI® UNVEILS NEW 'PEPSI MUSIC LAB' - A PLATFORM FOR ASPIRING MUSIC ARTISTS TO ACCELERATE THEIR PATH TO STARDOM

Retrieved on: 
Thursday, October 20, 2022
LinkedIn, Growth, Translation, Lay's, Twitter, Instagram, Music, Multimedia, Partnership, Doritos, Knowledge, Convenience food, Pep, Marketing, Industry, Mountain Dew, Social media, Global Leaders Program, PepsiCo, SodaStream, TikTok, UnitedMasters, Ownership, Public relations, Video game, Creative industries, Drink, Facebook, Cheetos, Pepsi, Gatorade, Quakers

PURCHASE, N.Y., Oct. 20, 2022 /PRNewswire/ -- Today, Pepsi announced the new Pepsi Music Lab, an annual academy committed to shining a spotlight on the next generation of superstars by removing music industry barriers. With the brand's deep history in music and supporting up-and-coming artists, Pepsi Music Lab aims to foster talent career growth and provide developing artists with new performance opportunities, mentorship and coaching, brand-building workshops, professional content capture, radio amplification and more.

Key Points: 
  • Lenny S, who will discuss how to leverage visual storytelling, connections, and collaboration as tools to amplify an artist's overall vision.
  • Now, we are excited to shine a spotlight on the next generation of artists with our new Pepsi Music Lab platform" said Todd Kaplan, Chief Marketing Officer Pepsi.
  • Connecting independent artists to a brand with this rich legacy is the formula for creating a new future of music."
  • For more information and updates on Pepsi Music Lab, visit PepsiMusicLab.com and follow along on @pepsi on Twitter, Instagram, TikTok and Facebook.

PepsiCo Announces Second Round of Projects Funded by Its Global Agriculture Accelerator, The Positive Agriculture Outcomes Fund

Retrieved on: 
Thursday, October 20, 2022
Adoption, U.S. Securities and Exchange Commission, Growing our Future, Growing the NBN, Transport, Growth, Lay's, Soil, NASDAQ, Farmer, Research, Annual report, Security (finance), Multimedia, Investment, Doritos, Form 10-K, Goal, Agriculture, Convenience food, Pep, Health, Mountain Dew, Pepsi, Hotel manager, Climate change, Terminology, Young Global Leaders, Forward-looking statement, PepsiCo, SodaStream, Failure, PAO, Renewable energy, Drink, Cheetos, Gatorade, Quakers

PURCHASE, N.Y., Oct. 20, 2022 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) today announced the continuation of its global agriculture accelerator, the Positive Agriculture Outcomes (PAO) Fund, by granting 14 business projects across 11 countries funding to address some of the most intractable challenges facing agriculture today.

Key Points: 
  • Launched in August 2021, the PAO Fund offers PepsiCo market teams co-investment to accelerate diverse and innovative Positive Agriculture projects.
  • Across 2021 and 2022, the PAO Fund catalyzed PepsiCo investments in over 20 different projects, estimated to total more than $27 million through 2026.
  • Positive Agriculture, one pillar of the company's pep+ (PepsiCo Positive) agenda, is the company's aim to source crops and ingredients in a way that accelerates regenerative agriculture and strengthens farming communities.
  • Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

Frito-Lay Kicks Off FIFA World Cup™ Campaign with Globally Inspired Flavors and Unique Digital Fan Experience

Retrieved on: 
Wednesday, October 19, 2022
YouTube, Lay's, AR, NASDAQ, Association, Association football, Quaker Oats Company, IG, NFT, FIFA, Twitter, PepsiCo, Love, Multimedia, QR, Qatar 2022 FIFA World Cup bid, Doritos, World cup, City Market (US grocery store chain), Adobada, Marketing, Snack, FIFA World Cup, Ball, Central, Frito-Lay, Partnership, Ruffle, Adidas, Sun Chips, Beer, Fast food, Sport, Instagram, Facebook, Cheetos, Gamesa, Quakers, Tostitos

PLANO, Texas, Oct. 19, 2022 /PRNewswire/ -- As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. Today, Frito-Lay is introducing three limited-time FIFA World Cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes – including a trip to the FIFA World Cup 2022™ final.

Key Points: 
  • Today, Frito-Lay is introducing three limited-time FIFA World Cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes including a trip to the FIFA World Cup 2022 final.
  • As the first-ever salty-snack brand collaboration in FIFA and FIFA World Cup history, Frito-Lay is elevating the viewing experience with three new limited-edition Lay's products featuring FIFA World Cup-inspired flavors.
  • Be sure to follow Frito-Lay on Twitter , Instagram , Facebook and YouTube to stay informed on all FIFA World Cup 2022 partnership activations and more campaign news.
  • The FIFA World Cup Qatar 2022 will take place from Nov. 20 until Dec. 18, 2022.

CHEETOS® MAKES MISCHIEF IN THE METAVERSE WITH THE LAUNCH OF HALLOWEEN-THEMED CHESTERVILLE

Retrieved on: 
Tuesday, October 18, 2022
LinkedIn, Growth, Virtual reality, Meta, Lay's, Flamin' Groovies, NASDAQ, Mac, Twitter, PepsiCo, Snack, Doritos, Pep, Marketing, Friends, Convenience food, Mountain Dew, Social media, Pepsi, Frito-Lay, VR, Young Global Leaders, SodaStream, Sun Chips, Personality, Chester Cheetah, Retail, Video game, Online shopping, Cheese, Drink, Instagram, Facebook, Cheetos, Gatorade, Quakers

PLANO, Texas, Oct. 18, 2022 /PRNewswire/ -- After many years of instigating mischief in the real world, Chester Cheetah and Cheetos® are taking their antics to virtual reality this Halloween. Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlike any place – real or virtual – Cheetos fans have visited before. Riddled with all sorts of tricks and a chance to bring a flavor back to life in the real world, Chesterville is the first venture into virtual reality for both Cheetos and the iconic Frito-Lay® snack portfolio.

Key Points: 
  • Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlike any place real or virtual Cheetos fans have visited before.
  • Players are challenged to complete tasks around Chesterville, with some mischievous tools, to help them earn points on their "mischief meter."
  • They'll have access to a stash of Cheetos Mischief Makers to help conquer challenges and raise their mischief meter score.
  • Cheetos' Mischief Makers aren't the only way to cause mischief in Chesterville.

Quaker® Unveils "Quaker Hunger Clock" and Teams Up with Feeding America® to Raise Funds for 5 Million Meals by Super Bowl LVII

Retrieved on: 
Friday, October 14, 2022
Westgate, LinkedIn, State Farm Stadium, Life, Growth, Super Bowl, Lay's, Quaker Oats Company, Food security, Twitter, PepsiCo, Instagram, QR, NFL, Multimedia, Partnership, Doritos, Pep, Convenience food, Legislation, Food, Mountain Dew, Awareness, Pepsi, Hunger, Young Global Leaders, SodaStream, Heart, Football, Meal, View, Agriculture, Food industry, Manning, Drink, Feeding America, Facebook, Cheetos, Gatorade, Quakers

CHICAGO, Oct. 14, 2022 /PRNewswire/ -- Super Bowl LVII is fast-approaching, and Quaker, a subsidiary of PepsiCo, is counting down the days (and minutes) a little differently this year. As the official oatmeal sponsor of the NFL, Quaker is introducing the Quaker Hunger Clock in partnership with Feeding America.

Key Points: 
  • As the official oatmeal sponsor of the NFL, Quaker is introducing the Quaker Hunger Clock in partnership with Feeding America.
  • The Quaker Hunger Clock counts down the minutes to Super Bowl LVII while counting up to Quaker's goal of funding for 5 million meals donated.
  • The QR code featured on the clock will direct people to QuakerHungerClock.com where they can help by donating to Feeding America.
  • Every donation made through QuakerHungerClock.com triggers a change in the clock's meal tally and helps Feeding America tackle hunger.

LITTLE CAESARS® AND MTN DEW® ANNOUNCE GAMING COMBO AND IN-GAME ITEMS AHEAD OF CALL OF DUTY®: MODERN WARFARE® II RELEASE*

Retrieved on: 
Thursday, October 13, 2022
Zero, LinkedIn, Marketing, MTN, Call, Personal computer, Pretzel, Growth, Julius Caesar (miniseries), Lay's, Taste, DIET, NASDAQ, No, NO, Twitter, Instagram, ATVI, QR, Senior, Doritos, DEW, Activision, Pep, Activision Blizzard, Industry, Company, Mountain Dew, Awareness, Pepsi, Convenience food, CMO, Young Global Leaders, Classic, PepsiCo, SodaStream, Program, Little Caesars, Video game, Fast food, Drink, Facebook, Cheetos, Gatorade, Quakers, Sweepstake

PURCHASE, N.Y., Oct. 13, 2022 /PRNewswire/ -- Little Caesars® and MTN DEW® are always looking to keep their fans fueled up and ready to go. That's why the brands are joining forces ahead of the release of the new Call of Duty®: Modern Warfare® II, helping fans across the U.S. elevate their gaming experiences and excite their taste buds.

Key Points: 
  • Beginning Monday, October 17 through Saturday, December 31, gamers who order from Little Caesars can get their hands on unique codes that unlock Dual 2XP for Callof Duty: Modern Warfare II.
  • "Joining forces with our partners at Little Caesars gives us the opportunity to up the ante for fans by creating a meal combo that's designed to elevate their gaming experience."
  • "Little Caesars pizza is a perfect enhancement to a night of gaming," said Greg Hamilton, Senior Vice President of Marketing at Little Caesars.
  • In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW, the permanent DEW product line includes MTN DEW KICKSTART, MOUNTAIN DEW CODE RED, MOUNTAIN DEW VOLTAGE, MTN DEW Zero Sugar, MTN DEW MAJOR MELON, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK and MTN DEW SPARK Zero Sugar.

Rockstar Energy Drink Enlists Pop Culture Phenomenon Angus Cloud as Brand Partner

Retrieved on: 
Thursday, October 13, 2022
Cloud, LinkedIn, Growth, Lay's, Attention, Rockstar (drink), Face, HBO, Sidemen (YouTube group), Twitter, Partnership, Euphoria, Doritos, Convenience food, Pep, Mountain Dew, Pepsi, Formula D, Young Global Leaders, Creativity, PepsiCo, SodaStream, TikTok, Energy drink, Amusement park, Bottled water, Drink, Instagram, Facebook, Cheetos, Gatorade, Quakers

PURCHASE, N.Y., Oct. 13, 2022 /PRNewswire/ -- What's next for Rockstar Energy Drink? Today, the brand announced a partnership with actor and pop culture phenomenon, Angus Cloud. Together, the two will inspire fans to fuel their passions through a series of one-of-a-kind activations. 

Key Points: 
  • Today, the brand announced a partnership with actor and pop culture phenomenon, Angus Cloud.
  • The partnership marks a significant milestone for Angus, who will bring his creativity and style to the popular energy drink brand.
  • Now, Angus is joining forces with Rockstar Energy to celebrate cultural momentsthat reflect Angus' many passions which align with the values and brand ethos of Rockstar Energy.
  • "I've been drinking Rockstar Energy for a while, so when they came to me with this partnership opportunity, I couldn't think of a more dope collaboration," says Angus Cloud.

Pure Leaf Tea and Eve Rodsky's Fair Play Announce "No" Coaches Program Aimed at Enabling More Women to Say "No" at Home and at Work In Order to Say "Yes" to What Matters Most to Them

Retrieved on: 
Thursday, October 13, 2022
Method, LinkedIn, Guilt, Life, General manager, Growth, Woman, Lay's, Taste, Family, Poverty, Fair Play, Twitter, Love, Instagram, Program, Partnership, Doritos, Goal, Convenience food, Pep, Behavior, Mountain Dew, Pepsi, Lipton, Workplace, Ageing, Leaf, FAIR, Qatar Law Forum of Global Leaders in Law, PepsiCo, SodaStream, Commerce, IHeartRadio, Tutoring, Coffee, Bottled water, Entertainment, Drink, Cheetos, Facebook, Gatorade, Quakers

PURCHASE, N.Y., Oct. 13, 2022 /PRNewswire/ -- Today, Pure Leaf Iced Tea announces the "No" Coaches program in partnership with best-selling author Eve Rodsky's Fair Play method. Pure Leaf believes "No is Beautiful" and is in pursuit of a world in which saying "no" is easier in tea and in life. In tea, that's saying "no" to artificial flavors, concentrates, or tea powders for better taste. In life, Pure Leaf's "No is Beautiful" campaign inspires women to say "no" to the things that don't matter to them, so they can say "yes" to the things that do. The "No" Coaches sessions begin on Monday, October 17 and run through Friday, October 28.

Key Points: 
  • Pure Leaf believes "No is Beautiful" and is in pursuit of a world in which saying "no" is easier in tea and in life.
  • Partnering with breakthrough Fair Play to introduce the "No" Coaches Program is a meaningful next step for Pure Leaf's "No is Beautiful" campaign."
  • That's why Pure Leaf and Hello Sunshine's direct-to-consumer brand Fair Play began a partnership together in early 2022 and are co-launching this new initiative.
  • "No" Coaches is also rooted in the methods showcased in the FAIR PLAY documentary, which was released on July 8, 2022.

PEPSI® DEBUTS WORLD PREMIERE OF ACTION PACKED FOOTBALL FILM "NUTMEG ROYALE" STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO

Retrieved on: 
Thursday, October 13, 2022
Global marketing, LinkedIn, Culture, Life, Growth, Ronaldinho, Media, Lay's, Cola, Twitter, Instagram, Music, Doritos, Human, Convenience food, Pep, Fatboy Slim, Mountain Dew, Social media, Young Global Leaders, PepsiCo, SodaStream, Football, The Rockafeller Skank, Thirst, Bottled water, Entertainment, Toy, Sport, Drink, Facebook, Cheetos, Pepsi, Gatorade, Quakers

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi has dropped its most exciting football film to date, 'Nutmeg Royale'. Centered around the beautiful game's craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline 'Thirsty For More'.

Key Points: 
  • Leading with an epic hero film, fans can see the world's all time football great and seven time Ballon D'Or winner - Leo Messi - alongside iconic players - Paul Pogba and Ronaldinho - take part in their toughest match to date.
  • Outwitting each other, as well as unsuspecting locals alike, the elite football stars battle it out in a sensationally entertaining nutmeg tournament.
  • Adding to the legendary line-up, football influencers Luva de Pedreiro and Kaljit Atwal can also be spotted showcasing their trademark skills.
  • Leo Messi: "It's great to be back working with Pepsi and creating entertaining football moments for fans.

PEPSI MAX® DEBUTS WORLD PREMIERE OF ACTION PACKED FOOTBALL FILM "NUTMEG ROYALE" STARRING ICONS LEO MESSI, PAUL POGBA AND RONALDINHO

Retrieved on: 
Thursday, October 13, 2022
Pepsi Max, Global marketing, LinkedIn, Culture, Life, Growth, Ronaldinho, Media, Lay's, Cola, Twitter, Instagram, Music, Doritos, Pepsi, Human, Convenience food, Pep, Fatboy Slim, Mountain Dew, Social media, Young Global Leaders, PepsiCo, SodaStream, Football, The Rockafeller Skank, Thirst, Bottled water, Entertainment, Toy, Sport, Drink, Facebook, Cheetos, Gatorade, Quakers

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- #THIRSTYFORMORE - Today, Pepsi MAX has dropped its most exciting football film to date, 'Nutmeg Royale'. Centered around the beautiful game's craftiest move, the carbonated-drink giant has tapped into its incomparable and proven ability to seamlessly bring the worlds of football culture and entertainment together to deliver an action-packed, star-studded campaign under its new international tagline 'Thirsty For More'.

Key Points: 
  • NEW YORK, Oct. 13, 2022 /PRNewswire/ --#THIRSTYFORMORE - Today, Pepsi MAX has dropped its most exciting football filmto date, ' Nutmeg Royale '.
  • Adding to the legendary line-up, football influencers Luva de Pedreiro and Kaljit Atwal can also be spotted showcasing their trademark skills.
  • Leo Messi: "It's great to be back working with Pepsi MAX and creating entertaining football moments for fans.
  • Paul Pogba: "This is one of my favorite Pepsi MAX campaigns that I've worked on yet!