Pepsi ® takes over iconic global locations to unleash its new look as it rolls out first visual identity change in 14 years across 120 countries worldwide
PURCHASE, N.Y., March 1, 2024 /PRNewswire/ -- Today, Pepsi®'s new look takes flight worldwide, taking over iconic global locations as its first major global redesign in fourteen years was unleashed across over 120 markets. To mark the moment, digital installations – each featuring the re-designed and refreshed Pepsi® globe logo – rose above landmarks worldwide for a digital showcase of Pepsi®'s new visual identity in a blaze of pulsing electric blue and black, carrying the brand into its new era.
- PURCHASE, N.Y., March 1, 2024 /PRNewswire/ -- Today, Pepsi®'s new look takes flight worldwide, taking over iconic global locations as its first major global redesign in fourteen years was unleashed across over 120 markets.
- A hot air assembly, forming a giant Pepsi logo, took over skylines in Warsaw, Poland and Ho Chi Minh, Vietnam, each comprised of over 70 balloons.
- Meanwhile, the Gaddafi Cricket Stadium in Pakistan saw a giant Pepsi can land mid-game, to the audible delight of the onlooking crowd.
- Pepsi continues to move at the speed of culture, delivering on what people are thirsty for – innovative products and iconic collaborations.