Chester Cheetah

Cheetos® Enters New Category with Debut of CHEETOS® Pretzels

Retrieved on: 
Thursday, October 19, 2023

PLANO, Texas, Oct. 19, 2023 /PRNewswire/ -- From Cheetos Popcorn to Cheetos Mac N' Cheese, Cheetos has been leaving its mark on the snack aisle for years with unexpected innovations. Now, Chester Cheetah is at it again – Cheetle-fying yet another beloved snack with the creation of Cheetos Pretzels.

Key Points: 
  • Now, Chester Cheetah is at it again – Cheetle-fying yet another beloved snack with the creation of Cheetos Pretzels.
  • "Cheetos pretzels maximize the fan-favorite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavor experience to life in pretzel form."
  • Similar to Cheetos, pretzels are a go-to snack – in fact, 63% of Cheetos consumers are also buying pretzels.1 With flavored pretzels driving 58% of the category's total growth,2 it's clear that pretzels lovers are looking for more flavorful options.
  • The two flavors, Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin' Hot, can be purchased at retailers nationwide for $5.69 in 10oz and $2.49 in 3oz bags.

FTC Sends Cease and Desist Letters with FDA to Companies Selling Edible Products Containing Delta-8 THC in Packaging Nearly Identical to Food Children Eat

Retrieved on: 
Wednesday, July 5, 2023

“Marketing edible THC products that can be easily mistaken by children for regular foods is reckless and illegal,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection.

Key Points: 
  • “Marketing edible THC products that can be easily mistaken by children for regular foods is reckless and illegal,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection.
  • Smoke, LLC, aka Dr. S, LLC (Kansas City, Missouri); 5) Nikte's Wholesale, LLC (Albuquerque, New Mexico); and 6) The Haunted Vapor Room (Franklin, New Jersey).
  • The letters stress that preventing practices that present such risks, particularly to children, is one of the Commission’s highest priorities, and that imitating non-THC-containing food products that children consume is misleading.
  • The companies’ Delta-8 THC products mimic a range of food that appeal to children.
  • Delta Munchies LLC, Delta-8 THC gummies In the letters, the FTC demands the companies stop marketing edible Delta-8 THC products that imitate conventional foods using advertising or packaging that is likely to appeal to young children.

Prior Joint FTC/FDA Letters

Cheetos® is hosting its first-ever holiday Twitch stream

Retrieved on: 
Thursday, November 24, 2022

To help kick off festivities, the Cheetos brand is teaming up with Sacriela longtime, popular Twitch variety streamer and host of one of the platform's most well-known and respected Twitch communities, The 42ndto host the brand's first-ever holiday stream with Cheetos Mac 'n Cheese in English.

Key Points: 
  • To help kick off festivities, the Cheetos brand is teaming up with Sacriela longtime, popular Twitch variety streamer and host of one of the platform's most well-known and respected Twitch communities, The 42ndto host the brand's first-ever holiday stream with Cheetos Mac 'n Cheese in English.
  • "The Twitch stream is not only a great way to bring together Cheetos fans from across the country, but also to wish everyone a happy holiday with Cheetos Mac 'n Cheese giveaways and 100 gifted subs, courtesy of the Cheetos brand."
  • So set a reminder, message your friends, and get ready to get a little bold and cheesyyou don't want to miss the Cheetos brand's upcoming stream!
  • Cheetos is a favourite Canadian snack brand under the Frito Lay Canada portfolio and it recently launched Cheetos Mac 'n Cheese pasta with sauce.

This Week in Consumer News: 9 Stories You Need to See

Retrieved on: 
Friday, October 21, 2022

NEW YORK, Oct. 21, 2022 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the consumer and retail industries stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points: 
  • Players are challenged to complete tasks around Chesterville, with some mischievous tools, to help them earn points on their "mischief meter."
  • The concept behind the collection is that everything can be worn on the mountain and in the city.
  • These are just a few of the recent press releases that consumers and the media should know about.
  • To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists .

CHEETOS® MAKES MISCHIEF IN THE METAVERSE WITH THE LAUNCH OF HALLOWEEN-THEMED CHESTERVILLE

Retrieved on: 
Tuesday, October 18, 2022

PLANO, Texas, Oct. 18, 2022 /PRNewswire/ -- After many years of instigating mischief in the real world, Chester Cheetah and Cheetos® are taking their antics to virtual reality this Halloween. Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlike any place – real or virtual – Cheetos fans have visited before. Riddled with all sorts of tricks and a chance to bring a flavor back to life in the real world, Chesterville is the first venture into virtual reality for both Cheetos and the iconic Frito-Lay® snack portfolio.

Key Points: 
  • Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlike any place real or virtual Cheetos fans have visited before.
  • Players are challenged to complete tasks around Chesterville, with some mischievous tools, to help them earn points on their "mischief meter."
  • They'll have access to a stash of Cheetos Mischief Makers to help conquer challenges and raise their mischief meter score.
  • Cheetos' Mischief Makers aren't the only way to cause mischief in Chesterville.

Cheetos® proudly unveils a statue to commemorate Cheetle, the official term for the brand's orange dust

Retrieved on: 
Tuesday, October 4, 2022

That's why, today,the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Albertaa monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.

Key Points: 
  • That's why, today,the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Albertaa monumental celebration of the iconic orange dust, Cheetle, in a hamlet that sounds just like it.
  • That's right, Canada, there's an official termand now a statuefor the powdery residue that's left behind after eating your favourite Cheetos snackswhether it's Puffs, Crunchy or new Cheetos Popcorn.
  • Large, unconventional monuments have been popping up around the world for years, and now Cheetos is making its orange mark in Cheadle, Alberta.
  • Where else could the Cheetos brand honour the iconic Cheetle, if not here", said James Gosteli, President, Cheadle Community Club.

CHEETOS® AND BAD BUNNY TO HELP FANS LEAVE THEIR MARK IN U.S. HISPANIC COMMUNITIES WITH LAUNCH OF $500,000 DEJA TU HUELLA FUND

Retrieved on: 
Monday, July 18, 2022

PLANO, Texas, July 18, 2022 /PRNewswire/ -- Cheetos and global recording artist Bad Bunny are at it again: teaming up for the third consecutive year to support Hispanic communities across the U.S. and Puerto Rico through the Deja tu Huella (Leave Your Mark) campaign. Since 2020, the Deja tu Huella campaign has recognized Hispanic communities and called on fans to leave their mark on all they do. This year, the Deja tu Huella notion will be brought to life with the launch of the $500,000 Deja tu Huella Fund.

Key Points: 
  • Since 2020, the Deja tu Huella campaign has recognized Hispanic communities and called on fans to leave their mark on all they do.
  • This year, the Deja tu Huella notion will be brought to life with the launch of the $500,000 Deja tu Huella Fund.
  • Now, with the launch of the Deja tu Huella Fund, Cheetosand Bad Bunny will award $25,000 each to 20 individuals using their "magic touch" to impact Hispanic communities.
  • The Deja tu Huella Fund is the next iteration of the Cheetos Estudiante Fund that launched during the 2021 campaign.

Old World Christmas® Introduces Four New Partnerships

Retrieved on: 
Thursday, May 19, 2022

SPOKANE, Wash., May 19, 2022 /PRNewswire/ -- Old World Christmas®, the premier brand of Christmas ornaments in the country, today announced four new licensing partnerships for the creation of hand-glittered blown glass ornaments. The Molson Coors Beverage Company, PepsiCo's Frito Lay, Inc., The Tetris Company, and Rudolph the Red-Nosed Reindeer(R) will each have a line of delicately hand-painted, hand-glittered ornaments created to capture the spirit of the brands to be released later this year.

Key Points: 
  • "We are excited to add these four licensees to our portfolio this year," said Neal Applefeld, President & CEO, Old World Christmas.
  • "These time-honored brands are beloved by so many and we're thrilled to introduce them to fans to hang on their Christmas trees for years to come."
  • Stay up to date on all Old World Christmas news by following us on Instagram and Facebook .
  • Founded in 1979, Old World Christmas offers the most extensive and best-loved collection with over 1,400 proprietary designs in styles ranging from traditional to whimsical.

Cheetos® is hiring for one of the tastiest jobs in Canada

Retrieved on: 
Wednesday, November 17, 2021

The Cheetos brand is looking for two mischievous Canadian super fans who are up to showing how bold and exciting mac & cheese can be.

Key Points: 
  • The Cheetos brand is looking for two mischievous Canadian super fans who are up to showing how bold and exciting mac & cheese can be.
  • The CMOs will be paid $4,000 s(mac)karoos (CAD) for treating their friends and family to a bolder and definitely cheesier mac.
  • With flavours like Bold & Cheesy and Cheesy Jalapeo, all the way to Flamin' Hot, it's time to make a bold move with Cheetos Mac 'n Cheeseno ketchup required.
  • "With the help of our new Cheetos (Mis)Chief Officers, the Cheetos brand is encouraging Canadians to live Dangerously Cheesy and move on to a hot new mac."