ROCKSTAR ENERGY® PRESS PLAY ON 2024 WITH BOLD NEW VISUAL IDENTITY
NEW YORK, Feb. 5, 2024 /PRNewswire/ -- Rockstar Energy® kicks off the new year with a dynamic new look and feel as the brand unveils the latest refresh of its visual identity across the full product range. Infused with a burst of bold colours and flavours, Rockstar's new visual identity comes as part of the wider 'Press Play' platform launched last year, fuelling fans to say yes to the things they love to do.
- Infused with a burst of bold colours and flavours, Rockstar's new visual identity comes as part of the wider 'Press Play' platform launched last year, fuelling fans to say yes to the things they love to do.
- Each touchpoint of the brand now revolves around the bold 'Press Play' platform, urging Rockstar enthusiasts to embrace new experiences and press play on the things they love.
- Rockstar Energy's new visual identity debuts in the UK, Poland and Germany this January 2024, with subsequent launches throughout the year.
- The fresh look will extend across all international Rockstar Energy flavours in multi-touchpoint campaigns, and anywhere else you find Rockstar from January 2024 onwards.