Rockstar (drink)

ROCKSTAR ENERGY® PRESS PLAY ON 2024 WITH BOLD NEW VISUAL IDENTITY

Retrieved on: 
Monday, February 5, 2024

NEW YORK, Feb. 5, 2024 /PRNewswire/ -- Rockstar Energy® kicks off the new year with a dynamic new look and feel as the brand unveils the latest refresh of its visual identity across the full product range. Infused with a burst of bold colours and flavours, Rockstar's new visual identity comes as part of the wider 'Press Play' platform launched last year, fuelling fans to say yes to the things they love to do.

Key Points: 
  • Infused with a burst of bold colours and flavours, Rockstar's new visual identity comes as part of the wider 'Press Play' platform launched last year, fuelling fans to say yes to the things they love to do.
  • Each touchpoint of the brand now revolves around the bold 'Press Play' platform, urging Rockstar enthusiasts to embrace new experiences and press play on the things they love.
  • Rockstar Energy's new visual identity debuts in the UK, Poland and Germany this January 2024, with subsequent launches throughout the year.
  • The fresh look will extend across all international Rockstar Energy flavours in multi-touchpoint campaigns, and anywhere else you find Rockstar from January 2024 onwards.

ROCKSTAR® ENERGY DRINK UNVEILS "ROCKSTAR FOCUS™," A NEW LINE OF ENERGY DRINKS DELIVERING ENERGY & MENTAL BOOST

Retrieved on: 
Monday, January 29, 2024

PURCHASE, N.Y., Jan. 29, 2024 /PRNewswire/ -- Today, Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand's growing energy portfolio, created to give consumers a drink that delivers on energy and a mental boost to help increase focus.

Key Points: 
  • The brand reveals a new kind of energy drink that gives consumers mental focus and energy.
  • PURCHASE, N.Y., Jan. 29, 2024 /PRNewswire/ -- Today, Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand's growing energy portfolio, created to give consumers a drink that delivers on energy and a mental boost to help increase focus.
  • Made with innovative ingredients like Lion's Mane and providing 200 mg of caffeine, Rockstar Focus gives consumers functional energy and a mental boost to tackle the day and be the best version of themselves.
  • cans at www.rockstarenergy.com , and at retailers where PepsiCo products are sold nationwide, starting at $2.99 per can.

[INVNT GROUP]™, the Global Brand Storytelling and Marketing Agency Portfolio, Marks a New Era in Global Expansion with Significant Advances in United Arab Emirates (UAE)

Retrieved on: 
Wednesday, December 20, 2023

The Stella McCartney Marketplace: An experience spotlighting product displays and information on the LVMH brand's unwavering commitment to sustainability and conscious luxury movement.

Key Points: 
  • The Stella McCartney Marketplace: An experience spotlighting product displays and information on the LVMH brand's unwavering commitment to sustainability and conscious luxury movement.
  • One World One Humanity: A large-scale interactive entertainment performance using human-driven, larger-than-life characters to deliver a narrative inspired by COP28's central message: "UNITE.
  • “In today's rapidly evolving global landscape, our focus across the group is squarely on engaging both global and local audiences through immersive brand storytelling.
  • Our team blends global vision with local insights and tactics, ensuring our initiatives resonate meaningfully in the region.

Rockstar Energy Teams Up with Global Superstar Myke Towers to Discover Emerging Latin Urban Music Talent

Retrieved on: 
Thursday, December 7, 2023

PURCHASE, N.Y., Dec. 7, 2023 /PRNewswire/ -- Rockstar Energy Drink and globally renowned Puerto Rican rapper and songwriter Myke Towers today announced "Rockstar Energy Presents: Mic Check con Myke Towers," a national campaign to discover the next generation of aspiring Latin urban music stars. The campaign, which is part of a larger partnership between Rockstar Energy and Towers that kicked off in 2023, offers emerging artists a once-in-a-lifetime opportunity to be personally selected as the next big act on the Latin urban music scene by Towers and help launch their career to new heights.

Key Points: 
  • Aspiring Latin urban music artists are invited to participate in the "Rockstar Energy Presents: Mic Check con Myke Towers" contest for the chance to open for Myke Towers on stage in 2024
    PURCHASE, N.Y., Dec. 7, 2023 /PRNewswire/ -- Rockstar Energy Drink and globally renowned Puerto Rican rapper and songwriter Myke Towers today announced "Rockstar Energy Presents: Mic Check con Myke Towers," a national campaign to discover the next generation of aspiring Latin urban music stars.
  • Rockstar Energy and Myke Towers are calling all aspiring Latin urban music artists to submit a short video performance of an original song to the official campaign microsite RockstarEnergyMykeCheck.com .
  • Myke Towers will review the top three submissions and then personally select one talented artist to be propelled into the spotlight as the Latin urban music scene's newest sensation.
  • "I'm excited to join Rockstar Energy on this journey of empowering the next generation of Latin urban talent," said Towers.

Rockstar Energy Drink Partners with Rising Mexican Artist Joaquín Nava to Launch "Proud Hasta Los Huesos," a Celebration of Día de los Muertos

Retrieved on: 
Thursday, September 28, 2023

PURCHASE, N.Y., Sept. 28, 2023 /PRNewswire/ -- As millions of people prepare to celebrate Día de los Muertos, creating ofrendas (altars) and planning feasts in memory of their loved ones, Rockstar Energy Drink launches "Proud Hasta Los Huesos" (Proud to the Bones), a national campaign that invites consumers to participate in the beloved Mexican holiday that takes place during the first two days of November each year. To kick-off the campaign, today Rockstar Energy released a limited-edition collection of Día de los Muertos-themed cans designed by Mexican artist and illustrator Joaquín Nava.

Key Points: 
  • To kick-off the campaign, today Rockstar Energy released a limited-edition collection of Día de los Muertos-themed cans designed by Mexican artist and illustrator Joaquín Nava.
  • The "Proud Hasta Los Huesos" limited edition can collection is inspired by the iconic images of La Catrina, one of the most recognizable symbols of the Día de los Muertos, and includes Rockstar Pure Zero, Brisk, Crush and Manzanita Sol beverages.
  • Each can features artistic nods to the vibrant Mexican culture and community, and honors those who came before us.
  • Through this new, limited-edition Día de los Muertos can collection, we honor our roots, while infusing culture and creativity into every sip."

PepsiCo Announces Largest Southwestern Athletic Conference Partnership to Date in Expanded Deal, Doubling Its Investment to HBCUs

Retrieved on: 
Tuesday, July 25, 2023

PURCHASE, N.Y., July 25, 2023 /PRNewswire/ -- PepsiCo is expanding its relationship with the Southwestern Athletic Conference (SWAC), more than doubling its investment in the premiere HBCU conference as it enters a six-year title partnership as the first-ever exclusive beverage, sports performance product and salty snacks sponsor of SWAC Football, Basketball, Olympic Sports and eSports through 2029. 

Key Points: 
  • With eight brands engaged, the deal leverages the power of PepsiCo's diverse portfolio, mirroring the company's overall approach to professional sports partnerships in a continued show of support for HBCUs.
  • As part of the deal, PepsiCo will continue to amplify and support HBCUs with on-site mentorship and recruitment opportunities.
  • A portion of the yearly investment will go directly to SWAC schools to fund scholarships that open the door to greater economic opportunity for students.
  • The partnership will come to life later this year with a tour as the 2023-2024 season kicks off.

GLOBAL SUPERSTAR, STORMZY, SET TO DOMINATE THE VIRTUAL STAGE WITH ROCKSTAR ENERGY DRINK®

Retrieved on: 
Tuesday, June 20, 2023

DUBLIN, June 20, 2023 /PRNewswire/ -- Rockstar Energy Drink® today announces a revolutionary digital in-app concert experience in collaboration with an international line-up of chart-topping musical talent. The globally renowned artist, Stormzy, will headline the main stage, performing his biggest hits from his latest #1 album, 'This is What I Mean', with local stars taking the stage in France, Poland and Germany.

Key Points: 
  • DUBLIN, June 20, 2023 /PRNewswire/ -- Rockstar Energy Drink® today announces a revolutionary digital in-app concert experience in collaboration with an international line-up of chart-topping musical talent.
  • Each of the Rockstar 'Press Play' Concert headliners will transport viewers to five distinct digital worlds, thoughtfully crafted to capture the essence of 'Play'.
  • Rockstar is committed to making energy accessible to everyone, enabling them to be at their best for those highly anticipated moments of play.
  • Global artist and Rockstar 'Press Play' performer Stormzy comments: "I'm really excited to be a part of this legendary digital in-app concert experience with Rockstar Energy.

ROCKSTAR ENERGY DRINK® INVITES FANS TO 'PRESS PLAY' ON THE THINGS THEY LOVE WITH LAUNCH OF ITS NEW GLOBAL PLATFORM

Retrieved on: 
Wednesday, May 31, 2023

DUBLIN, May 31, 2023 /PRNewswire/ -- Rockstar Energy Drink® is excited to announce its new global platform, 'Press Play', the brand's re-energised positioning, which aims to give fans the fuel to say yes to the things they love to do.

Key Points: 
  • Rockstar is marking its evolution with the global launch of its new platform, 'Press Play'.
  • DUBLIN, May 31, 2023 /PRNewswire/ -- Rockstar Energy Drink® is excited to announce its new global platform, 'Press Play', the brand's re-energised positioning, which aims to give fans the fuel to say yes to the things they love to do.
  • Throughout 2023 Rockstar Energy is venturing further into the world of music by encouraging music lovers to 'Press Play' on the sounds they love, and the music that gets them hyped.
  • By fuelling their energy through exclusive music partnerships and events, Rockstar is leaving fans fully energised for the moments they live for.

ROCKSTAR ENERGY DRINK IS GIVING AWAY $50,000 TO FUEL MEMORIAL DAY TRAVELS

Retrieved on: 
Tuesday, May 23, 2023

PURCHASE, N.Y., May 23, 2023 /PRNewswire/ -- Starting Memorial Day weekend – a peak road trip weekend – Rockstar Energy wants to 'Fuel Your Drive' by giving away $50,000 to help summer travelers across the country get cash back at the pump and stay energized to get to their next destination.

Key Points: 
  • Each year, Memorial Day weekend marks the unofficial start of summer travel and millions of Americans are eager to put pedal to the metal.
  • In fact, experts predict that 82% of Memorial Day travelers in the United States will be hitting the road to take advantage of the long holiday weekend1.
  • Throughout Memorial Day weekend, the first 1,000 people who fuel up on gas, purchase three or more Rockstar Energy products at participating gas stations nationwide and text 'ENERGY' to 81234 to upload their receipt will receive up to $50 cash back, all courtesy of Rockstar Energy.
  • For more information on Rockstar Energy's "Fuel Your Drive" promotion, text 'ROCKSTAR' to 81234.

Rockstar Energy Drink and Angus Cloud Drop Into PUBG MOBILE

Retrieved on: 
Tuesday, April 25, 2023

PURCHASE, N.Y., April 25, 2023 /PRNewswire/ -- Rockstar Energy Drink is taking its "Fuel What's Next" campaign into the virtual world through a partnership with one of the most popular mobile games, PUBG MOBILE, bringing players an authentic Fuel What's Next in-game experience featuring brand partner Angus Cloud.

Key Points: 
  • "I grew up playing video games with my friends and always thought it'd be cool to be in one, so it's beyond crazy to me that Rockstar Energy and PUBG MOBILE actually made that dream come true," said Angus Cloud, Rockstar Energy Drink brand partner.
  • "It's exciting whenever we have the opportunity to partner with an immensely popular celebrity who connects with our players in PUBG MOBILE, so when Rockstar Energy approached us with the idea to bring Angus Cloud into the world of PUBG MOBILE, we felt it was a perfect fit," said Anthony Crouts, Senior Director of Marketing for PUBG MOBILE.
  • To celebrate the launch of Angus Cloud's game integration with fans, Rockstar Energy will host the "PUBG MOBILE x Rockstar Energy Drink 'What's Next' livestream from the NRG Castle" on April 27 with a special performance by rapper Don Toliver to showcase Angus' new Rockstar Energy x PUBG MOBILE in-game skin.
  • To find out what's next for Angus Cloud and Rockstar Energy, follow @RockstarEnergy.