Higher Logic Releases its 2023 Association Email Benchmark Report
Higher Logic , the industry-leading, human-focused engagement platform, announces the release of its 2023 Higher Logic Thrive Association Email Benchmark Report.
- Higher Logic , the industry-leading, human-focused engagement platform, announces the release of its 2023 Higher Logic Thrive Association Email Benchmark Report.
- By publishing this report, our goal is to provide association marketers with a valuable resource that allows them to evaluate their current email marketing program, so they can improve their email communication effectiveness moving forward,” states Rob Wenger, co-founder and CEO of Higher Logic.
- Key insights from the 2023 Association Email Benchmark Report include:
Average open rates increased from 34.4% in 2022 to 38.18% in 2023 – a metric likely due to residual effects of Apple Mail Privacy Protection features. - In addition to exploring average email metrics and influencing factors, the 2023 Association Email Benchmark Report explores current trends such as new email requirements from Google (Gmail) and Yahoo (Yahoo Mail) , data privacy regulations passing across the US and AI.