Socialbakers

Global Social Media Analytics Market to Reach $18.5 Billion by 2026

Retrieved on: 
Tuesday, June 28, 2022

SAN FRANCISCO, June 28, 2022 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Social Media Analytics - Global Market Trajectory & Analytics" .

Key Points: 
  • SAN FRANCISCO, June 28, 2022 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Social Media Analytics - Global Market Trajectory & Analytics" .
  • Preview Registry
    Amid the COVID-19 crisis, the global market for Social Media Analytics estimated at US$4.6 Billion, is projected to reach a revised size of US$18.5 Billion by 2026, growing at a CAGR of 25.8% over the analysis period.
  • The U.S. Market is Estimated at $1.8 Billion in 2021, While China is Forecast to Reach $3.2 Billion by 2026
    The Social Media Analytics market in the U.S. is estimated at US$1.8 Billion in the year 2021.
  • Global Industry Analysts, Inc., ( www.strategyr.com ) is a renowned market research publisher the world`s only influencer driven market research company.

FOX News Digital Finishes November 2021 as Number One in Multiplatform Minutes for the Ninth Straight Month

Retrieved on: 
Tuesday, December 14, 2021

FOX News Digital notched the number one spot for the month of November with FOXNews.com in multiplatform minutes and multiplatform views, reaching close to 1.6 billion multiplatform views and over 2.9 billion multiplatform minutes, according to Comscore.

Key Points: 
  • FOX News Digital notched the number one spot for the month of November with FOXNews.com in multiplatform minutes and multiplatform views, reaching close to 1.6 billion multiplatform views and over 2.9 billion multiplatform minutes, according to Comscore.
  • FOXNews.com surpassed CNN.com in multiplatform minutes for the ninth consecutive month and outperformed all other news brands in the news competitive set.
  • This month, FOXNews.com also marks five straight months as number one in multiplatform views in the news competitive set.
  • Additionally, for the month of November, FOXBusiness.com saw 139 million multiplatform views, 219 million multiplatform minutes, and 24 million multiplatform unique visitors.

FOX News Mobile App Surpasses the CNN App in Unique Visitors for Month of September

Retrieved on: 
Monday, October 18, 2021

In September, the digital network notched over 1.8 billion total multiplatform views, outpacing CNN.com in the metric yet again and delivering over 100 million multiplatform unique visitors.

Key Points: 
  • In September, the digital network notched over 1.8 billion total multiplatform views, outpacing CNN.com in the metric yet again and delivering over 100 million multiplatform unique visitors.
  • Additionally, the FOX News Mobile App drove nearly 7.3 million unique visitors in September, edging out CNN in the category.
  • For the 85th consecutive month, FOX News remained the most engaged news brand on social media (Facebook, Twitter and Instagram).
  • *Source: Comscore Media Metrix Multi-Platform, Total Digital Audience, Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital Network, WashingtonPost.com, NYTimes.com, HuffPost U.S., Wall Street Journal Online, Reuters.com, and USAToday.com, September 2021, U.S. & Comscore Mobile Metrix, Mobile App Only, [FOX News Mobile App and CNN Mobile App], September 2021, U.S.
    View source version on businesswire.com: https://www.businesswire.com/news/home/20211018005998/en/

Audax Private Equity Portfolio Company, Emplifi, Acquires Go Instore

Retrieved on: 
Thursday, September 23, 2021

Audax Private Equity (Audax) announced that its portfolio company, Emplifi, Inc. (Emplifi), a leading global provider of SaaS-based, omnichannel consumer experience software, has acquired SYM-SYS LTD (Go Instore).

Key Points: 
  • Audax Private Equity (Audax) announced that its portfolio company, Emplifi, Inc. (Emplifi), a leading global provider of SaaS-based, omnichannel consumer experience software, has acquired SYM-SYS LTD (Go Instore).
  • Go Instore leverages immersive HD live video to connect customers with a brands data driven product experts.
  • Since its founding in 1999, the firm has raised over $27 billion in capital across its Private Equity and Private Debt businesses.
  • Audax Private Equity has invested over $5 billion in more than 140 platforms and over 1,000 add-on companies, and is currently investing out of its $3.5 billion, sixth private equity fund.

Emplifi Acquires Live Commerce Software Provider Go Instore to Enable In Store Experiences Online

Retrieved on: 
Wednesday, September 22, 2021

With the addition of Go Instore, Emplifi Social Commerce Cloud is leading the way in the commerce market as the platform of choice for customer experience-focused brands. Today more than ever, brands need the ability to deliver livestream shopping experiences, as well as provide stand-alone livestream solutions to enable them to build faster connection-to-conversion experiences for their audiences. Live video can be used to provide customers with a number of personalized services, including sessions ​​virtual stylists, fashion consultants, product experts or sales people -- or use it to host one-to-many streamed video events from your own website or via social platforms such as Facebook and Instagram for product launches, seasonal campaigns or influencer marketing promotions.

Key Points: 
  • Go Instore enables live commerce by connecting online customers with in-store product experts using immersive HD live video.
  • With the addition of Go Instore, Emplifi Social Commerce Cloud is leading the way in the commerce market as the platform of choice for customer experience-focused brands.
  • Today more than ever, brands need the ability to deliver livestream shopping experiences, as well as provide stand-alone livestream solutions to enable them to build faster connection-to-conversion experiences for their audiences.
  • We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers, said Emplifi CEO Mark Zablan.

Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform

Retrieved on: 
Tuesday, September 14, 2021

Emplifi , the leading unified customer experience platform, today announced the launch of Emplifi Social Commerce Cloud , offering industry-first social commerce capabilities for CMOs, ecommerce leaders and social media teams charged with driving high conversion rates and increased revenue across social platforms.

Key Points: 
  • Emplifi , the leading unified customer experience platform, today announced the launch of Emplifi Social Commerce Cloud , offering industry-first social commerce capabilities for CMOs, ecommerce leaders and social media teams charged with driving high conversion rates and increased revenue across social platforms.
  • To help brands remain competitive across the social commerce landscape and maximize their ecommerce tactics, Emplifi Social Commerce Cloud contains a full range of social commerce tools, including:
    Shop Sync By allowing brands to easily orchestrate, integrate, and synchronize activities across all social shops, Shop Sync enables ecommerce teams to provide an omni-shop synchronization across social platforms without relying on heavy IT involvement.
  • Emplifi Social Commerce Cloud is the first major platform announcement from Emplifi since the companys rebranding earlier this year .
  • Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap.

Emplifi Social Marketing Cloud Named A Strong Performer in Social Suites, Q3 2021 Report by Independent Research Firm

Retrieved on: 
Monday, August 9, 2021

Emplifi , the leading unified customer experience platform, today announced its Emplifi Social Marketing Cloud has been named a Strong Performer in The Forrester Wave Social Suites, Q3 2021 report .

Key Points: 
  • Emplifi , the leading unified customer experience platform, today announced its Emplifi Social Marketing Cloud has been named a Strong Performer in The Forrester Wave Social Suites, Q3 2021 report .
  • According to the 2021 report, Emplifi Social Marketing Cloud impresses with a streamlined user interface and unified social suite.
  • Emplifi Social Media Marketing Cloud, used by over 3,000 global brands, offers social media marketers a complete suite from managing a multi-channel strategy to analyzing trends and optimizing performance.
  • Todays announcement comes on the heels of Emplifis launch in June , when Astute and Socialbakers joined together to become Emplifi and the unified Emplifi CX Cloud composed of Social Marketing Cloud, Service Cloud and Social Commerce Cloud.

The Top Brand Intelligence Software Vendors According to the FeaturedCustomers Summer 2021 Customer Success Report Rankings

Retrieved on: 
Tuesday, July 27, 2021

SUNRISE, Fla., July 27, 2021 /PRNewswire-PRWeb/ --Today FeaturedCustomers published the Summer 2021 Brand Intelligence Software Customer Success Report to give prospects better insight on which Brand Intelligence Software would work best for their business according to real customer references.

Key Points: 
  • SUNRISE, Fla., July 27, 2021 /PRNewswire-PRWeb/ --Today FeaturedCustomers published the Summer 2021 Brand Intelligence Software Customer Success Report to give prospects better insight on which Brand Intelligence Software would work best for their business according to real customer references.
  • The highest rated vendors according to the Summer 2021 Brand Intelligence Software Customer Success Report are:
    Market Leaders Brandwatch, Socialbakers, Sprout Social, and Talkwalker were given the highest "Market Leader" award.
  • About the Brand Intelligence Software Customer Success Report:
    The customer success report is based on over 900 pieces of verified customer reference content.
  • Of the vendors listed in the FeaturedCustomers' Brand Intelligence Software category, 11 vendors met the minimum requirements needed to be considered for the customer success report.

Socialbakers Q1 2021 Social Media Trends Report Shows Strong Growth With Facebook and Instagram Ad Spend Up 60%

Retrieved on: 
Wednesday, April 21, 2021

b'NEW YORK, April 21, 2021 /PRNewswire/ -- Socialbakers , the leading social media marketing platform, today released its "Q1 2021 State of Social Media and CX" report, offering an in-depth look at the social media trends that had the biggest impact on customer experience during the first quarter of 2021.

Key Points: 
  • b'NEW YORK, April 21, 2021 /PRNewswire/ -- Socialbakers , the leading social media marketing platform, today released its "Q1 2021 State of Social Media and CX" report, offering an in-depth look at the social media trends that had the biggest impact on customer experience during the first quarter of 2021.
  • Socialbakers\' data showed Facebook and Instagram ad spend was up 60% year-over-year an impressive growth rate after a record-setting year for social media ad spend.
  • "Advertisers doubled-down on their social media ad investments during the first quarter of this year, continuing the same patterns we saw throughout the second half of 2020.\nFor particular industries, social media ad spend skyrocketed.
  • Socialbakers\' Q1 data underscores the need for brands to maintain CX strategies across social channels to meet customer expectations and close the CX gap.\n'

Socialbakers Reveals Major Shifts in Digital Ad Trends During 2020 as Digital Transformation Became a Top Priority

Retrieved on: 
Wednesday, March 24, 2021

The report reveals multiple insights highlighting the impact of the pandemic on social media marketing trends and underscoring the resiliency of the digital marketing community.

Key Points: 
  • The report reveals multiple insights highlighting the impact of the pandemic on social media marketing trends and underscoring the resiliency of the digital marketing community.
  • "This increase in ad reach can be attributed to a number of factors, one being that users are spending more time online interacting with branded content,"said Yuval Ben-Itzhak, President at Socialbakers.
  • Socialbakers' data show year-over-year Facebook ad spend during the holidays doubled as digital channels became a key tool for reaching audiences sheltering at home.
  • In addition to Facebook Ad reach and Ad spend trends, Socialbakers analyzed sentiment trends toward vaccinations and found that Pfizer was the top healthcare brand worldwide when measuring Facebook interactions for posts related to the vaccine or virus.