Social commerce

Social Commerce Global Market Report 2022: Online Purchases are Getting Easier and Boosting the Sector - ResearchAndMarkets.com

Retrieved on:

Tuesday, January 10, 2023

Online Retail, Marketing, Retail, Communications, Social Media, Social media, EMI, COVID-19, Internet, Organization, Marketing, Growth, Business model, Advertising, USD, Social commerce, Online shopping

The "Social Commerce Market Size, Share & Trends Analysis Report By Business Model, By Product Type, By Platform/Sales Channel, By Region, And Segment Forecasts, 2023 - 2030" report has been added to ResearchAndMarkets.com's offering.

Key Points:

The "Social Commerce Market Size, Share & Trends Analysis Report By Business Model, By Product Type, By Platform/Sales Channel, By Region, And Segment Forecasts, 2023 - 2030" report has been added to ResearchAndMarkets.com's offering.
The global social commerce market size is anticipated to reach USD 6,243.94 billion by 2030, and it is set to expand at 31.6% CAGR from 2023 to 2030.
Growing ease of online purchases is considered the most significant factor driving social commerce demand.
Combining entertainment with impulsive purchasing habits continues to drive social commerce.

Economic Uncertainty Rising, 83% of Marketing Leaders to Prioritize Investments in Operational Efficiency and Hiring in 2023

Retrieved on:

Tuesday, January 10, 2023

The study aims to shed light on how marketing leaders are growing their teams to overcome these obstacles, along with outlining where they want to invest to achieve their goal of increasing agility and efficiency.

Key Points:

The study aims to shed light on how marketing leaders are growing their teams to overcome these obstacles, along with outlining where they want to invest to achieve their goal of increasing agility and efficiency.
More than 80% of marketing leaders surveyed prioritize operational efficiency — the benefit of recruiting skilled marketers and using agile technology — as their top near-term strategic objective.
Near-term hiring goals spotlight social media strategy: According to the study, growth and customer marketing professionals are by far the most actively demanded and recruited roles by marketing leadership.
Investment in social media marketing technology is expanding: Approximately three-quarters of respondents are prioritizing social or digital advertising tools, while 66% are investing in social media marketing platforms.

BILI a Leading Marketplace Is Enabling Influencers, Brands and Online Shoppers to Connect More Effectively Through Its Robust Platform

Retrieved on:

Tuesday, January 10, 2023

Gen, Micro, Marketing, Social media, Attention, Internet celebrity, Generation Z, Trust, Social commerce

With BILI, brands have the chance to find and connect with the influencers who give them access to engaged target audiences.

Key Points:

With BILI, brands have the chance to find and connect with the influencers who give them access to engaged target audiences.
The problem is that successfully connecting influencers and brands requires a lot of work.
As a result of the recent industry development, influencers and brands have a never-before-seen opportunity to grow their businesses.
For brands, this offers a very cost effective way to reach new customers, expand to new markets and drive sales," Adrian Capobianco, the co-founder and CEO of BILI, states.

Logie.ai Shortlisted to Debut Disruptive Social Commerce Tech This Weekend at the 2023 NRF Retail's Big Show

Retrieved on:

Tuesday, January 10, 2023

Javits Center, Social commerce, Logie, Exhibition, Psychiatry Innovation Lab, Accelerator, Advertising, NRF, Machine learning, Video game

NEW YORK, Jan. 10, 2023 (GLOBE NEWSWIRE) -- Social commerce startup Logie will exhibit at the 2023 NRF Retail's Big Show.

Key Points:

NEW YORK, Jan. 10, 2023 (GLOBE NEWSWIRE) -- Social commerce startup Logie will exhibit at the 2023 NRF Retail's Big Show.
The company was among a handful of firms shortlisted under the Innovation Lab category for creating breakthrough technologies in AI and Machine Learning.
Retail's Big Show is the biggest annual retail conference in the world.
This year's chapter will take place at New York's Javits Center from Jan. 15 to 18.

South Korea NFT Market Intelligence and Future Growth Dynamics Databook Report 2022: Big Names Enter the NFT Space to Remain Competitive as Traditional Marketing Agencies Face a Decrease in Demand

Retrieved on:

Monday, January 9, 2023

NFT industry in South Korea is expected to grow by 47.3% on an annual basis to reach US$938.6 million in 2022.

Key Points:

NFT industry in South Korea is expected to grow by 47.3% on an annual basis to reach US$938.6 million in 2022.
This is now getting translated into the blockchain realm as the non-fungible token (NFT) adoption grows exponentially in South Korea.
Notably, there are several reasons behind these firms introducing NFTs to retail customers and the general public in South Korea.
As a result, big names in the industry are entering the NFT space to remain competitive as traditional marketing agencies face a significant decrease in demand.

Society Pass (Nasdaq: SOPA)/Thoughtful Media Group Acquires More Media, Indonesia-based Digital Design and Branding Agency

Retrieved on:

Wednesday, December 28, 2022

The More Media acquisition extends TMG's social commerce and influencer advertising business reach beyond Thailand and Vietnam and into the booming Indonesia digital advertising sector.

Key Points:

The More Media acquisition extends TMG's social commerce and influencer advertising business reach beyond Thailand and Vietnam and into the booming Indonesia digital advertising sector.
With its focus on storytelling and providing end-to-end branding services, More Media has onboarded a diverse roster of clients such as Langsre, Emilia, Kei Dining, and Allino.
Post acquisition, More Media is re-branded as Thoughtful Media Indonesia with its Co-Founder, Eugenia Agnes Gusti, appointed as VP of Business Development for Thoughtful Media to drive sales and onboard Indonesia clients onto the regional TMG digital advertising platform.
More Media seamlessly blends into our product and geographical growth strategy for TMG as we enter yet another leading SEA market.

Temu Kicks Off 2023 With Commitment to New Era of Demand-Driven E-Commerce

Retrieved on:

Tuesday, January 3, 2023

Geography, Goldman Sachs, Ecosystem, Commerce, Life, Temu, PDD, Social commerce, Retail, Online shopping, Distribution (marketing)

BOSTON, Jan. 03, 2023 (GLOBE NEWSWIRE) -- Temu, a leading provider of quality merchandise at the best prices anytime, anywhere, and in any quantity, is excited to kick off 2023 with a renewed commitment to facilitate a new era of demand-driven e-commerce.

Key Points:

BOSTON, Jan. 03, 2023 (GLOBE NEWSWIRE) -- Temu, a leading provider of quality merchandise at the best prices anytime, anywhere, and in any quantity, is excited to kick off 2023 with a renewed commitment to facilitate a new era of demand-driven e-commerce.
To facilitate this emerging model of responsive demand-driven e-commerce, Boston-based Temu (pronounced tee-moo) is stepping up its efforts to build a vibrant ecosystem of merchants, logistics partners, and customers on its third-party marketplace.
Temu has leveraged PDD Holdings’ global network of suppliers and partners and economies of scale to source quality products at the best price.
And we believe that sellers deserve the best reach and exposure to their target customers and first-hand customer feedback,” said the Temu spokesman.

Society Pass (Nasdaq: SOPA)/Thoughtful Media Group Acquires More Media, Indonesia-based Digital Design and Branding Agency

Retrieved on:

Wednesday, December 28, 2022

Jakarta, Indonesia, Dec. 28, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Thoughtful Media Group Inc (“Thoughtful Media” or “TMG”), the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated ("SoPa”) (Nasdaq: SOPA), Southeast Asia’s (SEA) next generation, data-driven, loyalty, fintech and e-commerce ecosystem, today announces the acquisition of More Media, a leading Indonesia-based creative design and branding agency. The More Media acquisition extends TMG’s social commerce and influencer advertising business reach beyond Thailand and Vietnam and into the booming Indonesia digital advertising sector.

Key Points:

The More Media acquisition extends TMG’s social commerce and influencer advertising business reach beyond Thailand and Vietnam and into the booming Indonesia digital advertising sector.
With its focus on storytelling and providing end-to-end branding services, More Media has onboarded a diverse roster of clients such as Langsre, Emilia, Kei Dining, and Allino.
Post acquisition, More Media is re-branded as Thoughtful Media Indonesia with its Co-Founder, Eugenia Agnes Gusti, appointed as VP of Business Development for Thoughtful Media to drive sales and onboard Indonesia clients onto the regional TMG digital advertising platform.
More Media seamlessly blends into our product and geographical growth strategy for TMG as we enter yet another leading SEA market.

The 3rd APEC Women Connect Her Power Entrepreneurship Competition Announces 2022 Winners, Raising Profiles of Budding Women Entrepreneurs

Retrieved on:

Thursday, December 22, 2022

BEIJING, Dec. 22, 2022 /PRNewswire/ -- The 3rd APEC Women Connect "Her Power" Entrepreneurship Competition came to an end on December 16 with a livestreamed ceremony.

Key Points:

BEIJING, Dec. 22, 2022 /PRNewswire/ -- The 3rd APEC Women Connect "Her Power" Entrepreneurship Competition came to an end on December 16 with a livestreamed ceremony.
The APEC Women Connect Virtual Workshop and the third Her Power Entrepreneurship Competition Awards Ceremony 2022 on December 16 hosted honored guests from the public and private sectors.
APEC Women Connect aims to empower women, especially young women, to realize entrepreneurship via digital solutions, through inspirational sharing, practical learning, effective recognition, and awards.
APEC Women Connect has been included in the annual recommendation to the APEC Economic Leaders for three consecutive years.

From Trends to Strategies: The Role of Social Commerce Unveiled in Snapchat and Shoplazza White Paper

Retrieved on:

Monday, December 19, 2022

AR, Consumer, UGC, E-commerce, Role, Marketing, Social commerce, Multimedia, Neglected tropical diseases, Research, White paper, Social media, Ernst Loosen, Software as a service, COVID-19, Advertising, Online shopping

BEIJING, Dec. 19, 2022 /PRNewswire/ -- The global eCommerce SaaS provider Shoplazza published an in-depth white paper "From Trends to Strategies: The Role of Social Commerce" with Snapchat.

Key Points:

BEIJING, Dec. 19, 2022 /PRNewswire/ -- The global eCommerce SaaS provider Shoplazza published an in-depth white paper "From Trends to Strategies: The Role of Social Commerce" with Snapchat.
The whitepaper outlays why social commerce is the new norm for online shopping and how to win the hearts of consumers with social commerce strategies.
The white paper "From Trends to Strategies: The Role of Social Commerce '' examines in-depth research and analysis on social commerce jointly by the global award-winning Shopping Cart SaaS company Shoplazza and the popular visual messaging app Snapchat.
From emerging opportunities of social commerce to essential social commerce strategies, this white paper will guide global merchants to adopt and implement various strategies to empower their market competitiveness.