World Wide Web

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety, Bringing Advertisers Privacy-Centric Metrics Across YouTube

Friday, August 7, 2020 - 12:18pm

The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.

Key Points: 
  • The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.
  • Ultimately, ADH will enable advertisers to easily access a broader suite of privacy-protected data and measurement services.
  • "IAS is thrilled to be the first partner to provide advanced viewability, fraud, and brand safety metrics via Google's Ads Data Hub," said Lisa Utzschneider, CEO at IAS.
  • We're pleased to have IAS measurement solutions available to advertisers in Ads Data Hub in support of our continued effort and commitment to offering third-party measurement on YouTube," said Prema Sampath, Senior Product Manager at Google.

Fully-Virtual DrupalCon Global Connects Six Continents to Advance the Discussion About the Future of the Open Web

Thursday, August 6, 2020 - 6:00pm

"For the last 15 years, DrupalCon has served as a platform for forward-thinking open source discussion, which in today's current climate, seemed too important to shy away from.

Key Points: 
  • "For the last 15 years, DrupalCon has served as a platform for forward-thinking open source discussion, which in today's current climate, seemed too important to shy away from.
  • Forty percent of DrupalCon Global attendees identify as part of an underrepresented community within tech.
  • Mitchell Baker, CEO of Mozilla, presented her thoughts on the future of open source and the importance of balancing ethics in moving forward.
  • Consideration of the role of virtual events in the future is at the forefront of organizers' minds coming off of the huge success of DrupalCon Global.

Hyper-personalization in retail: The newest opportunity to drive customer experience, business growth, and profitability | Quantzig

Thursday, August 6, 2020 - 5:15pm

Today, advanced analytics and data science make it possible to go beyond trend analysis and customer behavioral analysis to offer personalized solutions and services.

Key Points: 
  • Today, advanced analytics and data science make it possible to go beyond trend analysis and customer behavioral analysis to offer personalized solutions and services.
  • Quantzig, in its recent article, exploits some of these opportunities by shedding light on the role of hyper personalization in retail.
  • View the full release here: https://www.businesswire.com/news/home/20200806005642/en/
    Hyper-personalization aims to bring together customer data, machine learning, and analytics to embrace personalization.
  • With over 15+ years of expertise in the field of advanced marketing analytics, Quantzig is at the forefront of enabling retail innovation.

SourceFuse achieves the highly coveted AWS Healthcare Competency

Thursday, August 6, 2020 - 5:05pm

JACKSONVILLE, Fla., Aug. 6, 2020 /PRNewswire-PRWeb/ --SourceFuse Inc., a leading provider of cloud-based solutions, today announced that it has achieved the Amazon Web Services (AWS) Healthcare Competency status ( https://bit.ly/2AUIgTn ).

Key Points: 
  • JACKSONVILLE, Fla., Aug. 6, 2020 /PRNewswire-PRWeb/ --SourceFuse Inc., a leading provider of cloud-based solutions, today announced that it has achieved the Amazon Web Services (AWS) Healthcare Competency status ( https://bit.ly/2AUIgTn ).
  • In the AWS Partner Network, SourceFuse is the First Advanced Consulting Partner in the APAC region and the 15th worldwide to achieve the Healthcare Competency.
  • Being AWS Advanced Consulting and Healthcare Competency Partners, we leverage AWS services like AWS IAM, AWS Shield, CloudCheckr and AWS CloudTrail to provide Healthcare organizations with HIPAA and GDPR compliant solutions.
  • A leading AWS Advanced Consulting Partner, SourceFuse has delivered over 600 AWS implementations that boosts efficiency, ensures compliance, delivers actionable insights and lowers total cost of ownership.

Swiss Enterprises Turn to Managed Hosting Providers to Simplify Data Center Operations

Thursday, August 6, 2020 - 5:00pm

The 2020 ISG Provider Lens Next-Gen Private/Hybrid Cloud Data Center Services & Solutions Report for Switzerland finds companies there embracing managed hosting and colocation providers and demanding geo-redundancy to mitigate against natural disasters.

Key Points: 
  • The 2020 ISG Provider Lens Next-Gen Private/Hybrid Cloud Data Center Services & Solutions Report for Switzerland finds companies there embracing managed hosting and colocation providers and demanding geo-redundancy to mitigate against natural disasters.
  • In many cases, Swiss enterprises are also using colocation providers to operate their data centers, the report says.
  • Swiss companies are using highly standardized and secure colocation providers to manage their data centers, hardware and Internet connectivity, said Andrea Spiegelhoff, partner, ISG DACH.
  • The 2020 ISG Provider Lens Next-Gen Private/Hybrid Cloud Data Center Services & Solutions Report for Switzerland evaluates the capabilities of 84 providers across six quadrants: Managed Services for Large Accounts, Managed Services for the Midmarket, Managed Containers as a Service, Managed Hosting for Large Accounts, Managed Hosting for the Midmarket and Colocation Services.

Global Webcams Market (2020 to 2026) - by Technology, Type, Distribution Channel, Vertical, Region, Industry Analysis and Forecast - ResearchAndMarkets.com

Thursday, August 6, 2020 - 4:34pm

The "Global Webcams Market By Technology, By Type, By Distribution Channel, By Vertical, By Region, Industry Analysis and Forecast, 2020 - 2026" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Global Webcams Market By Technology, By Type, By Distribution Channel, By Vertical, By Region, Industry Analysis and Forecast, 2020 - 2026" report has been added to ResearchAndMarkets.com's offering.
  • The Global Webcams Market size is expected to reach $9.9 billion by 2026, rising at a market growth of 8% CAGR during the forecast period.
  • Increasing security concerns and awareness of security devices have paved the way for the growth of the webcam market.
  • The webcams is anticipated to see a high growth due to increased demand from both government agencies and individual consumers.

Informatica and Google Cloud Expand Strategic Partnership with Deeper Integrations

Thursday, August 6, 2020 - 2:33pm

Additionally, Informatica Intelligent Cloud Services (IICS) is now available on Google Cloud Marketplace and Informatica Change Data Capture (CDC) will integrate with BigQuery.

Key Points: 
  • Additionally, Informatica Intelligent Cloud Services (IICS) is now available on Google Cloud Marketplace and Informatica Change Data Capture (CDC) will integrate with BigQuery.
  • Additionally, because IICS is available on the Google Cloud Marketplace, deployment and billing is now fully integrated for Google Cloud customers they can use Google Cloud credits to acquire IICS.
  • "Our strengthened partnership with Google Cloud provides our customers with flexible solutions to power their data-driven digital transformations on Google Cloud Platform," said Rik Tamm-Daniels, VP, Strategic Ecosystems and Technology at Informatica.
  • For more information on Informatica's support for Google Cloud, visit https://www.informatica.com/solutions/explore-ecosystems/google-cloud-pl...
    Tweet This: @Informatica and @GoogleCloud expand strategic partnership with deeper integrations.

Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization

Thursday, August 6, 2020 - 1:00pm

The upcoming event is open to all online publishers who want to hear expert talks from Playwire's executive team and Google's Ad Manager Team on page speed and ad optimization.

Key Points: 
  • The upcoming event is open to all online publishers who want to hear expert talks from Playwire's executive team and Google's Ad Manager Team on page speed and ad optimization.
  • Google uses the GCPP program to provide assistance to online publishers with its suite of ad-related tools through carefully vetted partners.
  • The event will open access to the online community who want to learn web vitals and ad optimization directly from the Playwire and Google teams.
  • If you're interested in attendingwhether you are an existing Playwire publisher or would like to take two hours to learn moreyou can sign up here: https://playwire.zoom.us/meeting/register/tJcld-irrDktHNAU-b_NI-f3Otisci...

All You Need is PWA: Why Companies Choose To Develop Progressive Web Apps

Thursday, August 6, 2020 - 9:00am

Because of their progressive nature, PWAs work wherever there is a web, adapting even to older browsers.

Key Points: 
  • Because of their progressive nature, PWAs work wherever there is a web, adapting even to older browsers.
  • For example, an application with limited functionality can run on any gadget without repeatedly loading on each device.
  • Companies like Starbucks, AliExpress, Tinder, Forbes, and other world-famous giants paid attention to the progressive technologies of web applications.
  • Each of these companies only won by making their choice in favor of progressive web applications.

Dealers United Leverages Facebook Click to Marketplace Ads to Boost Automotive Dealer Sales

Wednesday, August 5, 2020 - 10:00pm

Similar to Automotive Inventory Ads, C2MP Ads display a dealership's live inventory on Facebook to in-market auto shoppers.

Key Points: 
  • Similar to Automotive Inventory Ads, C2MP Ads display a dealership's live inventory on Facebook to in-market auto shoppers.
  • Automotive Inventory Ads drive shoppers to a dealership's website, while Facebook Click to Marketplace Ads direct users to a dealership's Facebook Marketplace listing.
  • "With their latest Click to Marketplace Ads, shoppers can browse and learn more about the dealer's inventory, then directly communicate with the dealer without ever having to leave Facebook.
  • Dealers United is the Facebook and Instagram advertising solution for the automotive industry, providing award-winning social advertising solutions to auto dealers, OEMs, and auto agencies.